High Protein Dog Food
FailThe top 5 brands take 100% of clicks, so High Protein Dog Food is a Fail.
- Flapen Score
- 46 / 100Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 5046
- Market size
- £64K/yr54K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 51%top-5 click share · 5 brands · 47 sellers
Flapen Score
High Protein Dog Food against its category
The dotted line is the Pet Supplies average. Past it, High Protein Dog Food is stronger. Inside it, weaker.
Market
The High Protein Dog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for High Protein Dog Food 54K times last year and spent an estimated £64K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £64Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- regal dog food18K searches a year
02 · Price
A sale here is worth £15.25.
Listings sell for £15.25 on average, from £4.09 to £30.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.25 that is £2K to £4K a year per listing.
- Average price
- £15.25inside the $15 to $100 sweet spot
- Price range
- £4.09–£30.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #70 within Food. It carries 412 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 83%
- Out of stock, average day
- 2.9%
- Average rank
- #70in Food
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 412per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top High Protein Dog Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HiLife Banquet Adult Wet Dog Food Flaked Chicken Breast with Rice & Liver/Flaked Chicken Breast with Rice & Veg 100% Natural Ingredients 30 Pouches x 100 g
- Price
- £17.78
- Rating
- 4.6/5
- Reviews
- 1,691
- Age
- 8y ago

HiLife Banquet Adult Wet Dog Food Flaked Chicken Breast with Rice & Tuna / Flaked Chicken Breast with Rice & Pumpkin 100% Natural Ingredients (30 Pouches x 100g)
- Price
- £18.41
- Rating
- 4.6/5
- Reviews
- 808
- Age
- 7y ago

Regale Wet Dog Food Pouches & Sachets in Jelly Chicken Breast with Rice Vegetables & Liver Natural Adult Dog Food 12 x 100g
- Price
- £16.10
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

HiLife Adult Wet Dog Food Mixed Chicken & Meat Recipes Complete Dog Food Pouches 100% Natural Ingredients Chicken with Beef & Duck (24 x 150g Pouches)
- Price
- £17.32
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 5y ago

HiLife Banquet - Wet Dog Food - Flaked Chicken Breast Rice Liver - 100% Natural Ingredients 15 Pouches x 100g
- Price
- £9.75
- Rating
- 4.5/5
- Reviews
- 424
- Age
- 8y ago
Trending
90-day click momentum
Regale Luxury Pet Foods Chicken Breast Fillets in Jelly with Rice & Liver Wet Dog Food 12 x 100g
- Price
- £14.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Regale Luxury Dog Food Tuna Loin Fillets in Jelly with Rice & Mackerel 12 x 100g
- Price
- £13.98
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Regale Luxury Pet Foods Fillets in Jelly Perfect Selection Dog Food Chicken Breast Rice & Tuna Rice & Pumpkin 2 x 6 Pouches x 100g
- Price
- £13.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Regale Luxury Dog Food Pouches Chicken Breast Fillets in Jelly with Rice & Vegetables 6 Pack
- Price
- £10.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

HiLife Adult Wet Dog Food Mixed Chicken & Meat Recipes Complete Dog Food Pouches 100% Natural Ingredients Chicken with Beef & Duck (24 x 150g Pouches)
- Price
- £17.32
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 5y ago
Newest
by launch date
Regale Luxury Pet Foods Chicken Breast Fillets in Jelly with Rice & Liver Wet Dog Food 12 x 100g
- Price
- £14.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Regale Luxury Dog Food Tuna Loin Fillets in Jelly with Rice & Mackerel 12 x 100g
- Price
- £13.98
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Regale Luxury Pet Foods Fillets in Jelly Perfect Selection Dog Food Chicken Breast Rice & Tuna Rice & Pumpkin 2 x 6 Pouches x 100g
- Price
- £13.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Regale Luxury Dog Food Pouches Chicken Breast Fillets in Jelly with Rice & Vegetables 6 Pack
- Price
- £10.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

COOKHOUSE 100% Natural & Complete Luxury Wet Dog Food - 36 x 100g Pouches - Chicken Breast with Vegetables & Rice/Chicken Breast with Liver & Rice - Fillets in Jelly
- Price
- £22.12
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
0%
- HILIFE66%
- P&R:UK16%
- Generic12%
- Encore4%
- COOKHOUSE2%
Demand
High Protein Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top High Protein Dog Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- regal dog food18K/yr
- banquet dog food12K/yr
- hilife dog food pouches12K/yr
- hi life dog food pouches3K/yr
- regale dog food9K/yr
Reviews and returns
What reviews say buyers love and hate about High Protein Dog Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just a bit on the pricey side
Costly
A bit expensive
sniffed it and walked off
Not as good as it used to be
since they have changed it she won't touch it jelly looks grey
it doesn't smell as good as it did
Love
Enjoyed by the dog
Dogs are happy
DOG LOVES IT
Thanks for a great food
Taste good
An excellent cat food
Great quality product for our small dog
Excellent product
loves the variety
Affordable
Good value for money
Good value
Her favourite is chicken and tuna, and I must say it smells so good, I'm almost tempted myself
Natural ingredients and smells ok too
Smells good too
Return
0.0% Return rate 0% Fixable by listing
it doesn't smell as good as it did
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common High Protein Dog Food questions
Answered from the same tracked data.









