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High Protein Dog Food

Fail

The top 5 brands take 100% of clicks, so High Protein Dog Food is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£64K/yr54K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
51%top-5 click share · 5 brands · 47 sellers

Flapen Score

High Protein Dog Food against its category

The dotted line is the Pet Supplies average. Past it, High Protein Dog Food is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The High Protein Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for High Protein Dog Food 54K times last year and spent an estimated £64K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
7.7%
Market size, estimated
£64Ka year
Peak month
January1.3× the quietest month
Top search term
regal dog food18K searches a year

02 · Price

A sale here is worth £15.25.

Listings sell for £15.25 on average, from £4.09 to £30.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.25 that is £2K to £4K a year per listing.

Average price
£15.25inside the $15 to $100 sweet spot
Price range
£4.09–£30.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #70 within Food. It carries 412 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
83%
Out of stock, average day
2.9%
Average rank
#70in Food
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
412per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top High Protein Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

5 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

0%

  • HILIFE66%
  • P&R:UK16%
  • Generic12%
  • Encore4%
  • COOKHOUSE2%

Demand

High Protein Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top High Protein Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • regal dog food18K/yr
  • banquet dog food12K/yr
  • hilife dog food pouches12K/yr
  • hi life dog food pouches3K/yr
  • regale dog food9K/yr

Reviews and returns

What reviews say buyers love and hate about High Protein Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money44%+0.07

Just a bit on the pricey side

Costly

A bit expensive

Escape Proof13%−0.14

sniffed it and walked off

Quality-Overall3%+1.29

Not as good as it used to be

Color3%−0.04

since they have changed it she won't touch it jelly looks grey

Smell3%+0.45

it doesn't smell as good as it did

Love

Pet Friendly39%

Enjoyed by the dog

Dogs are happy

DOG LOVES IT

Taste-Overall17%−0.01

Thanks for a great food

Taste good

An excellent cat food

Quality-Overall13%+1.29

Great quality product for our small dog

Excellent product

loves the variety

Value For Money10%+0.07

Affordable

Good value for money

Good value

Smell7%+0.45

Her favourite is chicken and tuna, and I must say it smells so good, I'm almost tempted myself

Natural ingredients and smells ok too

Smells good too

Return

0.0% Return rate 0% Fixable by listing

Smell100%

it doesn't smell as good as it did

FAQ

Common High Protein Dog Food questions

Answered from the same tracked data.