Hexbug
FailShoppers spend an estimated $24K a year here, so Hexbug is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £24K/yr91K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 61 sellers
Flapen Score
Hexbug against its category
The dotted line is the Pet Supplies average. Past it, Hexbug is stronger. Inside it, weaker.
Market
The Hexbug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hexbug 91K times last year and spent an estimated £24K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £24Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- hexbug21K searches a year
02 · Price
A sale here is worth £14.96.
Listings sell for £14.96 on average, from £3.15 to £58.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.96 that is £1K to £4K a year per listing.
- Average price
- £14.96under the $15 to $100 sweet spot
- Price range
- £3.15–£58.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #409 within Cats. It carries 748 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 86%
- Out of stock, average day
- 17.1%
- Average rank
- #409in Cats
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 748per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Hexbug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HEX BOTS HEXBUG Nano Land Sensory Playset with 3 Nano Bugs
- Price
- £16.71
- Rating
- 4.7/5
- Reviews
- 397
- Age
- 2y ago

Kinberry 4pcs Mini Robot Beetle Cat Toy - Electric Glowing Mouse Interactive Pet Bug Toy For Pet Cat Mouse
- Price
- £8.43
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2y ago

HEX BOTS Nano Flash Single Pack - Series 1 (HEXBUG Refresh)
- Price
- £10.15
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago

HEX BOTS Robotic Scorpion Autonomous Mechanic Scorpion Toys for Kids Adjustable Robotic Scorpion Figure Robot Toys for Boys & Girls Ages 4 & Up Blue
- Price
- £6.52
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 2y ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £4.02
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago
Trending
estimated 90-day click momentum
HEX BOTS Scurry & Bounce 2.5 6cm Micro Ants - (Complete Set of All 5)
- Price
- £27.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £4.02
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

Watlikeup Mini Robot Beetle Cat Toy 4 PCS Cat Mice Toys Interactive Mouse Cat Toys Robotic Bug Toy Beetle-Inspired Cat Toys Electric Glowing Ladybug Interactive Pet Bug Toy for Pet Cat Mouse
- Price
- £6.31
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 1y ago

Kinberry 4pcs Mini Robot Beetle Cat Toy - Electric Glowing Mouse Interactive Pet Bug Toy For Pet Cat Mouse
- Price
- £8.43
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2y ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 7mo ago
Newest
by launch date
HEX BOTS Scurry & Bounce 2.5 6cm Micro Ants - (Complete Set of All 5)
- Price
- £27.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £4.02
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 7mo ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Green
- Price
- £8.69
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 7mo ago

Prism Petal Climbing Gecko RC Rechargeable Robot Toy Gifts with LED Eyes
- Price
- £19.04
- Rating
- 3.8/5
- Reviews
- 97
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
61
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 99%
Open market
3%
- HEX BOTS61%
- Kinberry16%
- HEXBUG10%
- Watlikeup5%
- Spin Master4%
- Gagaciso1%
- Open — no brand owns it (3 brands, 3%)
Demand
Hexbug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Hexbug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hexbug21K/yr
- hex bots18K/yr
- hexbug nano11K/yr
- hex bugs13K/yr
- hex bug8K/yr
- hexbugs6K/yr
- hex bugs nano6K/yr
- hexbots4K/yr
- hex bot4K/yr
Reviews and returns
What reviews say buyers love and hate about Hexbug
We read the reviews and the return reasons for every product selling here.
“Too loud for my son”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hexbug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









