Hexbug
FailShoppers spend only $24K a year here, so Hexbug is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £24K/yr91K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 61 sellers
Flapen Score
Hexbug against its category
The dotted line is the Pet Supplies average. Past it, Hexbug is stronger. Inside it, weaker.
Market
The Hexbug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hexbug 91K times last year and spent an estimated £24K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £24Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- hexbug21K searches a year
02 · Price
A sale here is worth £14.96.
Listings sell for £14.96 on average, from £3.15 to £58.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.96 that is £1K to £4K a year per listing.
- Average price
- £14.96under the $15 to $100 sweet spot
- Price range
- £3.15–£58.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #409 within Cats. It carries 748 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 86%
- Out of stock, average day
- 17.1%
- Average rank
- #409in Cats
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 748per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Hexbug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HEX BOTS HEXBUG Nano Land Sensory Playset with 3 Nano Bugs
- Price
- £16.71
- Rating
- 4.7/5
- Reviews
- 397
- Age
- 2y ago

Kinberry 4pcs Mini Robot Beetle Cat Toy - Electric Glowing Mouse Interactive Pet Bug Toy For Pet Cat Mouse
- Price
- £8.43
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2y ago

HEX BOTS Nano Flash Single Pack - Series 1 (HEXBUG Refresh)
- Price
- £10.15
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago

HEX BOTS Robotic Scorpion Autonomous Mechanic Scorpion Toys for Kids Adjustable Robotic Scorpion Figure Robot Toys for Boys & Girls Ages 4 & Up Blue
- Price
- £6.52
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 2y ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £4.02
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago
Trending
90-day click momentum
HEX BOTS Scurry & Bounce 2.5 6cm Micro Ants - (Complete Set of All 5)
- Price
- £27.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £4.02
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

Watlikeup Mini Robot Beetle Cat Toy 4 PCS Cat Mice Toys Interactive Mouse Cat Toys Robotic Bug Toy Beetle-Inspired Cat Toys Electric Glowing Ladybug Interactive Pet Bug Toy for Pet Cat Mouse
- Price
- £6.31
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 1y ago

Kinberry 4pcs Mini Robot Beetle Cat Toy - Electric Glowing Mouse Interactive Pet Bug Toy For Pet Cat Mouse
- Price
- £8.43
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2y ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 7mo ago
Newest
by launch date
HEX BOTS Scurry & Bounce 2.5 6cm Micro Ants - (Complete Set of All 5)
- Price
- £27.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £4.02
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 7mo ago

HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Green
- Price
- £8.69
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 7mo ago

Prism Petal Climbing Gecko RC Rechargeable Robot Toy Gifts with LED Eyes
- Price
- £19.04
- Rating
- 3.8/5
- Reviews
- 97
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
61
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
3%
- HEX BOTS61%
- Kinberry16%
- HEXBUG10%
- Watlikeup5%
- Spin Master4%
- Gagaciso1%
- Open — no brand owns it (3 brands, 3%)
Demand
Hexbug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Hexbug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hexbug21K/yr
- hex bots18K/yr
- hexbug nano11K/yr
- hex bugs13K/yr
- hex bug8K/yr
- hexbugs6K/yr
- hex bugs nano6K/yr
- hexbots4K/yr
- hex bot4K/yr
Reviews and returns
What reviews say buyers love and hate about Hexbug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too loud for my son
A bit loud
Tooo loud
the battery doesn't seem to last long at all
Battery life terrible faulty
batteries seem dead so will have to buy more
Value wise, while it is priced fairly, I don't think that it's ultimately worth the asking price
Overpriced 1 item only
Could get them half price everywhere else
Doesn't work
it just didnt work again
Worked for a total of 6 mins
It is not the most durable thing either - the legs are quite weak
Doesnt last 5 minutes
Stopped working after 3 months
Love
Its very engaging
A fun toy
Great fun
He is well made
Good quality
Well made and great value
Great value
Good price
definitely worth every penny
not flimsy
fairly sturdy for regular play
robust
Battery life is okay
Works great, the kids and the cats loved it although the batteries dont last long
Return
2.0% Return rate 5% Fixable by listing
Doesn't work
it just didnt work again
Worked for a total of 6 mins
Honestly only get 10mins of play out of a full charge which is disappointing
does not hold the charge for very long at all which means it is a short play toy
Either it doesnt hold charge. eyes were on while charging
Faulty product
It is not the most durable thing either - the legs are quite weak
Doesnt last 5 minutes
Stopped working after 3 months
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hexbug questions
Answered from the same tracked data.









