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Hexbug

Fail

Shoppers spend only $24K a year here, so Hexbug is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£24K/yr91K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
55%top-5 click share · 9 brands · 61 sellers

Flapen Score

Hexbug against its category

The dotted line is the Pet Supplies average. Past it, Hexbug is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hexbug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hexbug 91K times last year and spent an estimated £24K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
1.8%
Market size, estimated
£24Ka year
Peak month
December5.1× the quietest month
Top search term
hexbug21K searches a year

02 · Price

A sale here is worth £14.96.

Listings sell for £14.96 on average, from £3.15 to £58.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.96 that is £1K to £4K a year per listing.

Average price
£14.96under the $15 to $100 sweet spot
Price range
£3.15–£58.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #409 within Cats. It carries 748 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
86%
Out of stock, average day
17.1%
Average rank
#409in Cats
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
748per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hexbug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

61

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

3%

  • HEX BOTS61%
  • Kinberry16%
  • HEXBUG10%
  • Watlikeup5%
  • Spin Master4%
  • Gagaciso1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Hexbug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Hexbug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hexbug21K/yr
  • hex bots18K/yr
  • hexbug nano11K/yr
  • hex bugs13K/yr
  • hex bug8K/yr
  • hexbugs6K/yr
  • hex bugs nano6K/yr
  • hexbots4K/yr
  • hex bot4K/yr

Reviews and returns

What reviews say buyers love and hate about Hexbug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level13%−0.11

Too loud for my son

A bit loud

Tooo loud

Battery Life8%−0.05

the battery doesn't seem to last long at all

Battery life terrible faulty

batteries seem dead so will have to buy more

Value For Money8%+0.46

Value wise, while it is priced fairly, I don't think that it's ultimately worth the asking price

Overpriced 1 item only

Could get them half price everywhere else

Functionality-Overall8%−0.10

Doesn't work

it just didnt work again

Worked for a total of 6 mins

Durability7%−0.08

It is not the most durable thing either - the legs are quite weak

Doesnt last 5 minutes

Stopped working after 3 months

Love

Fun/Entertainment Experience32%+2.16

Its very engaging

A fun toy

Great fun

Quality-Overall12%+0.20

He is well made

Good quality

Well made and great value

Value For Money10%+0.46

Great value

Good price

definitely worth every penny

Strength4%+0.32

not flimsy

fairly sturdy for regular play

robust

Battery Life4%−0.05

Battery life is okay

Works great, the kids and the cats loved it although the batteries dont last long

Return

2.0% Return rate 5% Fixable by listing

Functionality-Overall29%▆█▅▄▇▄

Doesn't work

it just didnt work again

Worked for a total of 6 mins

Charging9%██▄█▆▇

Honestly only get 10mins of play out of a full charge which is disappointing

does not hold the charge for very long at all which means it is a short play toy

Either it doesnt hold charge. eyes were on while charging

Defective Material/Parts9%▇▇▇█▂█

Faulty product

Adhesion/Stickiness6%▅▄▄▅▃█
Durability5%▃▃▂▃▃█

It is not the most durable thing either - the legs are quite weak

Doesnt last 5 minutes

Stopped working after 3 months

FAQ

Common Hexbug questions

Answered from the same tracked data.