hexbug
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£3.15–£58.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Great£14.96avg listing price — sweet spot $15–$100
Review moat
Good748.05avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£24K£24K/yr · 91K searches
According to Flapen's Amazon United Kingdom niche tracking, hexbug is a £24K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
hexbug market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £30K–£37K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #409
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 55%
- Out of stock
- 17.1%
- Avg brand age
- 39 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
61
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
3%
- HEX BOTS61%
- Kinberry16%
- HEXBUG10%
- Watlikeup5%
- Spin Master4%
- Gagaciso1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top hexbug search terms
- hexbug21K/yr
- hex bots18K/yr
- hexbug nano11K/yr
- hex bugs13K/yr
- hex bug8K/yr
- hexbugs6K/yr
- hex bugs nano6K/yr
- hexbots4K/yr
- hex bot4K/yr
Top hexbug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HEX BOTS HEXBUG Nano Land Sensory Playset with 3 Nano Bugs
HEX BOTS£16.714.7★397 rev
Kinberry 4pcs Mini Robot Beetle Cat Toy - Electric Glowing Mouse Interactive Pet Bug Toy For Pet Cat Mouse
Kinberry£8.433.9★11 rev
HEX BOTS Nano Flash Single Pack - Series 1 (HEXBUG Refresh)
HEX BOTS£10.154.2★33 rev
HEX BOTS Robotic Scorpion Autonomous Mechanic Scorpion Toys for Kids Adjustable Robotic Scorpion Figure Robot Toys for Boys & Girls Ages 4 & Up Blue
HEX BOTS£6.524.2★56 rev
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
HEX BOTS£4.024.0★1 rev
Newest
by launch date
HEX BOTS Scurry & Bounce 2.5 6cm Micro Ants - (Complete Set of All 5)
HEX BOTS£27.540 rev
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
HEX BOTS£4.021 rev
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
HEX BOTS£8.7014 rev
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Green
HEX BOTS£8.6917 rev
Prism Petal Climbing Gecko RC Rechargeable Robot Toy Gifts with LED Eyes
Prism Petal£19.0497 rev
Trending
90-day click momentumHEX BOTS Scurry & Bounce 2.5 6cm Micro Ants - (Complete Set of All 5)
HEX BOTS£27.540.0★
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
HEX BOTS£4.024.0★
Watlikeup Mini Robot Beetle Cat Toy 4 PCS Cat Mice Toys Interactive Mouse Cat Toys Robotic Bug Toy Beetle-Inspired Cat Toys Electric Glowing Ladybug Interactive Pet Bug Toy for Pet Cat Mouse
Watlikeup£6.313.4★
Kinberry 4pcs Mini Robot Beetle Cat Toy - Electric Glowing Mouse Interactive Pet Bug Toy For Pet Cat Mouse
Kinberry£8.433.9★
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
HEX BOTS£8.704.6★
What buyers say about hexbug
What buyers praise and complain about, mined from review topics.What buyers love
“Its very engaging”
“He is well made”
“Great value”
“not flimsy”
“Battery life is okay”
“Smooth walls a must”
“The toy feels light”
“As described, birthday present, child delighted with it”
“Simple”
“Gift”
What buyers complain about
“Too loud for my son”
“the battery doesn't seem to last long at all”
“Value wise, while it is priced fairly, I don't think that it's ultimately worth the asking price”
“Doesn't work”
“It is not the most durable thing either - the legs are quite weak”
“The duck bot's weapon is a little lacking in power though”
“Honestly only get 10mins of play out of a full charge which is disappointing”
“When we opened it up to check the batteries they were corroded”
“Horrible sound”
“Faulty product”
Top return reasons
Common questions
- Is hexbug profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the hexbug niche?
- 9 brands and 61 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in hexbug?
- Top complaints mined from reviews: Noise Level, Battery Life, Value For Money. The return rate is 2.0%.
- When does demand for hexbug peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the hexbug niche?
- Listings span £3.15–£58.28; the average listing price is £14.96 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.