Hexbug
a small market ($24K/yr) — Hexbug doesn't clear our bar today.
Flapen Score
Is Hexbug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hexbug is a £24K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Hexbug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.8% over the last 90 days and 1.8% of searches end in a purchase.
£24K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 22 products
Top Hexbug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HEX BOTS HEXBUG Nano Land Sensory Playset with 3 Nano Bugs
- Price
- £16.71
- Rating
- 4.7/5
- Reviews
- 397
- Age
- 2y ago
Kinberry 4pcs Mini Robot Beetle Cat Toy - Electric Glowing Mouse Interactive Pet Bug Toy For Pet Cat Mouse
- Price
- £8.43
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2y ago
HEX BOTS Nano Flash Single Pack - Series 1 (HEXBUG Refresh)
- Price
- £10.15
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago
HEX BOTS Robotic Scorpion Autonomous Mechanic Scorpion Toys for Kids Adjustable Robotic Scorpion Figure Robot Toys for Boys & Girls Ages 4 & Up Blue
- Price
- £6.52
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 2y ago
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £4.02
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago
Trending
90-day click momentum
HEX BOTS Scurry & Bounce 2.5 6cm Micro Ants - (Complete Set of All 5)
- Price
- £27.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £4.02
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago
Watlikeup Mini Robot Beetle Cat Toy 4 PCS Cat Mice Toys Interactive Mouse Cat Toys Robotic Bug Toy Beetle-Inspired Cat Toys Electric Glowing Ladybug Interactive Pet Bug Toy for Pet Cat Mouse
- Price
- £6.31
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 1y ago
Kinberry 4pcs Mini Robot Beetle Cat Toy - Electric Glowing Mouse Interactive Pet Bug Toy For Pet Cat Mouse
- Price
- £8.43
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2y ago
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 7mo ago
Newest
by launch dateHEX BOTS Scurry & Bounce 2.5 6cm Micro Ants - (Complete Set of All 5)
- Price
- £27.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £4.02
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Red
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 7mo ago
HEX BOTS Skitter Bot Spider Robotic Kids Toys with Insect-Like Movement for Indoor/Outdoor Play Robot Toys for Boys & Girls Ages 4 & Up Green
- Price
- £8.69
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 7mo ago
Prism Petal Climbing Gecko RC Rechargeable Robot Toy Gifts with LED Eyes
- Price
- £19.04
- Rating
- 3.8/5
- Reviews
- 97
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
61
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
3%
- HEX BOTS61%
- Kinberry16%
- HEXBUG10%
- Watlikeup5%
- Spin Master4%
- Gagaciso1%
- Open — no brand owns it (3 brands, 3%)
Hexbug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top Hexbug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hexbug21K/yr
- hex bots18K/yr
- hexbug nano11K/yr
- hex bugs13K/yr
- hex bug8K/yr
- hexbugs6K/yr
- hex bugs nano6K/yr
- hexbots4K/yr
- hex bot4K/yr
What reviews say buyers love and hate about Hexbug
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Its very engaging”
“He is well made”
“Great value”
“not flimsy”
“Battery life is okay”
What buyers complain about
66% of reviews“Too loud for my son”
“the battery doesn't seem to last long at all”
“Value wise, while it is priced fairly, I don't think that it's ultimately worth the asking price”
“Doesn't work”
“It is not the most durable thing either - the legs are quite weak”
Hexbug return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hexbug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
