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Hedgehog Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so Hedgehog Food is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£315K/yr207K searches / yr
90-day growth
+125.9%search demand this quarter
Competition
70%top-5 click share · 7 brands · 48 sellers

Flapen Score

Hedgehog Food against its category

The dotted line is the Pet Supplies average. Past it, Hedgehog Food is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hedgehog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hedgehog Food 207K times last year and spent an estimated £315K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +125.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+125.9%
Conversion, latest week
18.6%
Market size, estimated
£315Ka year
Peak month
July9.0× the quietest month
Top search term
hedgehog food192K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £2.84 to £17.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.21 that is £12K to £16K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£2.84–£17.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Small Animals. It carries 1,123 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#60in Small Animals
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,123per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Hedgehog Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£31K£63K£94K£126K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

48

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

1%

  • Brambles51%
  • Jacobi Jayne18%
  • Extra Select16%
  • Spikes8%
  • MALTBYS' STORES 1904 LTD5%
  • HowseHold1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Hedgehog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 9.0×

Search terms

Top Hedgehog Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hedgehog food192K/yr
  • hedgehog food dry9K/yr
  • hedgehog food semi moist5K/yr

Reviews and returns

What reviews say buyers love and hate about Hedgehog Food

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
19%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not worth the money”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hedgehog Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data