Hedgehog Food
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Hedgehog Food is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 875 Pet Supplies niches · +4 vs the category median of 5054
- Market size
- £315K/yr207K searches / yr
- 90-day growth
- +125.9%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 48 sellers
Flapen Score
Hedgehog Food against its category
The dotted line is the Pet Supplies average. Past it, Hedgehog Food is stronger. Inside it, weaker.
Market
The Hedgehog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hedgehog Food 207K times last year and spent an estimated £315K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
18.6% of searches ended in a purchase last week.
Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +125.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.
- Searches, last 12 months
- 207K
- Growth, 90 days vs prior 90
- +125.9%
- Conversion, latest week
- 18.6%
- Market size, estimated
- £315Ka year
- Peak month
- July9.0× the quietest month
- Top search term
- hedgehog food192K searches a year
02 · Price
A sale here is worth £8.21.
Listings sell for £8.21 on average, from £2.84 to £17.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.21 that is £12K to £16K a year per listing.
- Average price
- £8.21under the $15 to $100 sweet spot
- Price range
- £2.84–£17.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Small Animals. It carries 1,123 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Small Animals
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,123per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Hedgehog Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brambles Crunchy Hedgehog Food (2kg) Nutrient-Rich Wild Hedgehog Food Naturally Tasty and Highly Palatable No Artificial Flavours or Colours No Added Sugar
- Price
- £8.37
- Rating
- 4.7/5
- Reviews
- 2,806
- Age
- 8y ago

Brambles Crunchy Hedgehog Food (900g) transparent
- Price
- £3.76
- Rating
- 4.7/5
- Reviews
- 1,664
- Age
- 8y ago

Brambles Semi-Moist Hedgehog Food 1.3 kg
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 587
- Age
- 2y ago

Vales Hedgehog Food specially developed used daily at Vale Wildlife Hospital meaty crunchy biscuits high in fibre suitable and nutritious ideal addition to their natural diet (1.5kg)
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 2y ago

Extra Select Premium Hedgehog Dinner: Nutrient-Rich Dry Hedgehog Food for Year-Round Feeding - 5L Tub
- Price
- £9.13
- Rating
- 4.6/5
- Reviews
- 656
- Age
- 6y ago
Trending
90-day click momentum
Hedgehog Food With Calciworms 200g Premium Complete Food SLW
- Price
- £3.99
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 7y ago

Walter Products Calci Worms 5L Tub - Bird Food for Wild Birds Hedgehogs and Amphibians. High in calcium essential for breeding season. 40% more calcium than mealworms! Packaged in a Reusable Bucket
- Price
- £10.96
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 3y ago

3 Litre Refill Bag Hedgehog Food With Calciworms Premium Complete Food 3l (approx weight 1.25kg) 3LW
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

SEMI-MOIST HEDGEHOG FOOD 850GM
- Price
- £7.10
- Rating
- 4.6/5
- Reviews
- 587
- Age
- 4y ago

Spikes | Hedgehog Food Delicious Crunchy Dry | High in Fibre with Fresh Chicken | Suitable for Adults & Hoglets | Made in the UK (650g)
- Price
- £5.07
- Rating
- 4.7/5
- Reviews
- 4,107
- Age
- 15y ago
Newest
by launch date
Hedgehog Bowl for Food and Water (Pack of 3) Hedge Hog Feeding Bowls Outdoor Wildlife Garden Dishes 13cm Wide Low-Profile 2cm Deep Design for outdoor gardens
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 1y ago

3 Litre Refill Bag Hedgehog Food With Calciworms Premium Complete Food 3l (approx weight 1.25kg) 3LW
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

Brambles Semi-Moist Hedgehog Food 1.3 kg
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 587
- Age
- 2y ago

Vales Hedgehog Food specially developed used daily at Vale Wildlife Hospital meaty crunchy biscuits high in fibre suitable and nutritious ideal addition to their natural diet (1.5kg)
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 2y ago

Vales Hedgehog Food specially developed used daily at Vale Wildlife Hospital meaty crunchy biscuits high in fibre suitable and nutritious ideal addition to their natural diet (600g)
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
48
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
1%
- Brambles51%
- Jacobi Jayne18%
- Extra Select16%
- Spikes8%
- MALTBYS' STORES 1904 LTD5%
- HowseHold1%
- Open — no brand owns it (1 brand, 1%)
Demand
Hedgehog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 9.0×
Search terms
Top Hedgehog Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hedgehog food192K/yr
- hedgehog food dry9K/yr
- hedgehog food semi moist5K/yr
Reviews and returns
What reviews say buyers love and hate about Hedgehog Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not worth the money
Price is cheep for the item
Expensive failure
Not moist at all
As a dry product
Its very dry
She thought they tasted horrible
Hedgehogs eat it though I cant vouch for the taste
Well, something has eaten the first dish full, but not sure what enjoyed it, as it happened overnight
It is quite hard
hard as dry food
They are harder than the crunchy biscuits
Very small bag
Ordered before I realised it was a tiny bag so not very economical
Love
Reasonable price
Good value for money
Good value
liked by the local cats
Our hedgehog loves it
The hedgehogs love it
Hedgehogs love this food
Good taste
Good well rounded food that the hedgehogs enjoy
Good quality
Good quality food
Reliable quality and prompt delivery
Being a dry food its very clean
Moist feed
I like the fact that it's moist because it won't upset their tummies
Return
0.0% Return rate 0% Fixable by listing
Plastic not pot
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hedgehog Food questions
Answered from the same tracked data.









