hedgehog food
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Growth
Incredible+125.9%90-day search growth — must beat 0% to launch
Review moat
Good1,123.39avg incumbent reviews — the moat a new listing must climb
Market size
Good£315K£315K/yr · 207K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Price range
Bad£2.84–£17.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hedgehog food is a £315K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
hedgehog food market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £328K–£411K
- units × avg price
- Conversion rate
- 18.6%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
48
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
1%
- Brambles51%
- Jacobi Jayne18%
- Extra Select16%
- Spikes8%
- MALTBYS' STORES 1904 LTD5%
- HowseHold1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +125.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 9.0×
Top hedgehog food search terms
- hedgehog food192K/yr
- hedgehog food dry9K/yr
- hedgehog food semi moist5K/yr
Top hedgehog food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brambles Crunchy Hedgehog Food (2kg) Nutrient-Rich Wild Hedgehog Food Naturally Tasty and Highly Palatable No Artificial Flavours or Colours No Added Sugar
Brambles£8.374.7★2,806 rev
Brambles Crunchy Hedgehog Food (900g) transparent
Brambles£3.764.7★1,664 rev
Brambles Semi-Moist Hedgehog Food 1.3 kg
Brambles£7.344.6★587 rev
Vales Hedgehog Food specially developed used daily at Vale Wildlife Hospital meaty crunchy biscuits high in fibre suitable and nutritious ideal addition to their natural diet (1.5kg)
Jacobi Jayne£9.694.6★865 rev
Extra Select Premium Hedgehog Dinner: Nutrient-Rich Dry Hedgehog Food for Year-Round Feeding - 5L Tub
Extra Select£9.134.6★656 rev
Newest
by launch date
Hedgehog Bowl for Food and Water (Pack of 3) Hedge Hog Feeding Bowls Outdoor Wildlife Garden Dishes 13cm Wide Low-Profile 2cm Deep Design for outdoor gardens
HowseHold£8.25150 rev
3 Litre Refill Bag Hedgehog Food With Calciworms Premium Complete Food 3l (approx weight 1.25kg) 3LW
MALTBYS' STORES 1904 LTD£7.2236 rev
Brambles Semi-Moist Hedgehog Food 1.3 kg
Brambles£7.34587 rev
Vales Hedgehog Food specially developed used daily at Vale Wildlife Hospital meaty crunchy biscuits high in fibre suitable and nutritious ideal addition to their natural diet (1.5kg)
Jacobi Jayne£9.69865 rev
Vales Hedgehog Food specially developed used daily at Vale Wildlife Hospital meaty crunchy biscuits high in fibre suitable and nutritious ideal addition to their natural diet (600g)
Jacobi Jayne£3.82865 rev
Trending
90-day click momentum
Hedgehog Food With Calciworms 200g Premium Complete Food SLW
MALTBYS' STORES 1904 LTD£3.994.4★
Walter Products Calci Worms 5L Tub - Bird Food for Wild Birds Hedgehogs and Amphibians. High in calcium essential for breeding season. 40% more calcium than mealworms! Packaged in a Reusable Bucket
Walter Products Wildlife and Aquatics£10.964.7★
3 Litre Refill Bag Hedgehog Food With Calciworms Premium Complete Food 3l (approx weight 1.25kg) 3LW
MALTBYS' STORES 1904 LTD£7.224.4★
SEMI-MOIST HEDGEHOG FOOD 850GM
Brambles£7.104.6★
Spikes | Hedgehog Food Delicious Crunchy Dry | High in Fibre with Fresh Chicken | Suitable for Adults & Hoglets | Made in the UK (650g)
Spikes£5.074.7★
What buyers say about hedgehog food
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonable price”
“liked by the local cats”
“Hedgehogs love this food”
“Good quality”
“Being a dry food its very clean”
“Good size packet for price”
“exactly as advertised”
“Being a dry food its very clean”
“It has a great selection of ingredients”
“Easy to use”
What buyers complain about
“Not worth the money”
“Not moist at all”
“She thought they tasted horrible”
“It is quite hard”
“Very small bag”
“Stinks”
“the food was loose in the box”
“The resealable bag doesn't usually work”
“Plastic not pot”
“Won't eat it”
Top return reasons
Common questions
- Is hedgehog food profitable to sell on Amazon United Kingdom?
- The niche generates £315K/yr across 18 tracked products. 90-day search growth is +125.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the hedgehog food niche?
- 7 brands and 48 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in hedgehog food?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Taste-Overall. The return rate is 0.0%.
- When does demand for hedgehog food peak?
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 9.0× the quietest.
- What does it cost to enter the hedgehog food niche?
- Listings span £2.84–£17.85; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 1,123 reviews — the moat a new listing must climb.