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Hedgehog Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Hedgehog Food is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£315K/yr207K searches / yr
90-day growth
+125.9%search demand this quarter
Competition
70%top-5 click share · 7 brands · 48 sellers

Flapen Score

Hedgehog Food against its category

The dotted line is the Pet Supplies average. Past it, Hedgehog Food is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hedgehog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hedgehog Food 207K times last year and spent an estimated £315K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +125.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+125.9%
Conversion, latest week
18.6%
Market size, estimated
£315Ka year
Peak month
July9.0× the quietest month
Top search term
hedgehog food192K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £2.84 to £17.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.21 that is £12K to £16K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£2.84–£17.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Small Animals. It carries 1,123 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#60in Small Animals
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,123per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Hedgehog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£31K£63K£94K£126K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

48

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

1%

  • Brambles51%
  • Jacobi Jayne18%
  • Extra Select16%
  • Spikes8%
  • MALTBYS' STORES 1904 LTD5%
  • HowseHold1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Hedgehog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 9.0×

Search terms

Top Hedgehog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hedgehog food192K/yr
  • hedgehog food dry9K/yr
  • hedgehog food semi moist5K/yr

Reviews and returns

What reviews say buyers love and hate about Hedgehog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.01

Not worth the money

Price is cheep for the item

Expensive failure

Moist/Dry16%−0.08

Not moist at all

As a dry product

Its very dry

Taste-Overall9%+1.18

She thought they tasted horrible

Hedgehogs eat it though I cant vouch for the taste

Well, something has eaten the first dish full, but not sure what enjoyed it, as it happened overnight

Hard Feel8%−0.05

It is quite hard

hard as dry food

They are harder than the crunchy biscuits

Size-Overall5%

Very small bag

Ordered before I realised it was a tiny bag so not very economical

Love

Value For Money20%−0.01

Reasonable price

Good value for money

Good value

Pet Friendly20%

liked by the local cats

Our hedgehog loves it

The hedgehogs love it

Taste-Overall14%+1.18

Hedgehogs love this food

Good taste

Good well rounded food that the hedgehogs enjoy

Quality-Overall13%+0.33

Good quality

Good quality food

Reliable quality and prompt delivery

Moist/Dry6%−0.08

Being a dry food its very clean

Moist feed

I like the fact that it's moist because it won't upset their tummies

Return

0.0% Return rate 0% Fixable by listing

Material Quality55%▁█▅▆▁▅

Plastic not pot

Weight Light18%▁▁▁▁█▅
Weight Heavy9%▁▁█▁▁▁
Quality-Overall9%▁▁▁█▁▁
Thickness5%

FAQ

Common Hedgehog Food questions

Answered from the same tracked data.