How competitive is the Harrisons Parrot Food niche on Amazon United Kingdom?

7 brands and 20 sellers compete in Harrisons Parrot Food on Amazon United Kingdom. The top 5 Harrisons Parrot Food products take 65% of clicks and its top 5 brands hold 98% of demand.

What does it cost to enter the Harrisons Parrot Food niche?

Harrisons Parrot Food sells for £20.50 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.33–£40.12. The average incumbent carries 558 reviews — the moat a new listing must climb.

Harrisons Parrot Food

a small market ($25K/yr) — Harrisons Parrot Food doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Harrisons Parrot Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harrisons Parrot Food is a £25K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.

Harrisons Parrot Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.4% over the last 90 days and 4.6% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr3K

Search volume / yr+12.4%26K

Conversion rate4.6%

Avg price£20.50

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 20

Top-5 product click share65%

Open market2%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Harrisons Parrot Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fab Finches Harrisons Adult Lifetime Fine preferred by smaller birds - for example a quaker caique or cockatiel (454g)

Price: £14.01
Rating: 4.2/5
Reviews: 48
Age: 2y ago

Harrisons High Potency Fine - 454g

Price: £14.57
Rating: 4.6/5
Reviews: 2,297
Age: 13y ago

Harrisons Bird Food High Potency Coarse 454g Complete Bird Diet Parrots

Price: £14.45
Rating: 4.7/5
Reviews: 39
Age: 6y ago

Harrisons Bird Foods HPSF454

Price: £15.21
Rating: 4.5/5
Reviews: 2,276
Age: 13y ago

Harrisons Bird Foods Harrison`S High Potency Coarse 5Lb - Complete Parrot Diet

Price: £38.61
Rating: 4.7/5
Reviews: 1,390
Age: 13y ago

Newest

by launch date

Zupreem Essentials Complete Bird Food for Small Birds- 1kg

Price: £14.50
Rating: 4.0/5
Reviews: 71
Age: 1y ago

Fab Finches Harrisons Adult Lifetime Fine preferred by smaller birds - for example a quaker caique or cockatiel (454g)

Price: £14.01
Rating: 4.2/5
Reviews: 48
Age: 2y ago

Fab Finches Harrisons Adult Lifetime Coarse complete diet in a size of piece that is usually preferred by larger parrots such as Amazons (2.27kg)

Price: £37.67
Rating: 4.8/5
Reviews: 18
Age: 2y ago

Fab Finches Harrisons Adult Lifetime Coarse complete diet in a size of piece that is usually preferred by larger parrots such as Amazons (454g)

Price: £14.24
Rating: 4.8/5
Reviews: 18
Age: 2y ago

Fab Finches Harrisons High Potency Coarse for larger parrots such as Macaws Cockatoos and African Greys (2.27kg)

Price: £39.70
Rating: 4.7/5
Reviews: 17
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Fab Finches39%
Harrison's Bird Foods35%
Harrisons19%
KATIX2%
ZuPreem2%
HARI1%
Open — no brand owns it (1 brand, 1%)

Harrisons Parrot Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR4.6%Products19Brands7Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews558Avg BSR#272

Top Harrisons Parrot Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

harrisons parrot food15K/yr -0.9%7.4% conv.
harrisons bird food7K/yr +57.5%5.8% conv.
harrisons5K/yr -11.5%1.6% conv.

What reviews say buyers love and hate about Harrisons Parrot Food

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Pet Friendly20%

“Vet and birds approve”

Quality-Overall20%

“Good quality food and NO mess”

Value For Money20%

“Good value my cockatiel loves them”

Taste-Overall15%

“with excellent palatability”

Size-Overall5%

“Its small enough for our cockatiels”

What buyers complain about

90% of reviews

Size-Overall50%

“Pellets too big”

Time Taken20%

“Need more time”

Value For Money20%

“Expensive, and more so if you particularly need the 'ultra fine' High Potency version”

Common Harrisons Parrot Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harrisons Parrot Food 44/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 19 tracked products. Search demand moved +12.4% over the last 90 days.

Harrisons Parrot Food buyers on Amazon United Kingdom complain most about Size-Overall, Time Taken, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.