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Harrisons Parrot Food

Fail

Shoppers spend only $25K a year here, so Harrisons Parrot Food is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£25K/yr26K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
65%top-5 click share · 7 brands · 20 sellers

Flapen Score

Harrisons Parrot Food against its category

The dotted line is the Pet Supplies average. Past it, Harrisons Parrot Food is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harrisons Parrot Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harrisons Parrot Food 26K times last year and spent an estimated £25K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
4.6%
Market size, estimated
£25Ka year
Top search term
harrisons parrot food15K searches a year

02 · Price

A sale here is worth £20.50.

Listings sell for £20.50 on average, from £12.33 to £40.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.50 that is £2K to £5K a year per listing.

Average price
£20.50inside the $15 to $100 sweet spot
Price range
£12.33–£40.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 16% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #272 within Birds. It carries 558 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
16%
Out of stock, average day
0.0%
Average rank
#272in Birds
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
558per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Harrisons Parrot Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

20

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • Fab Finches39%
  • Harrison's Bird Foods35%
  • Harrisons19%
  • KATIX2%
  • ZuPreem2%
  • HARI1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Harrisons Parrot Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Harrisons Parrot Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harrisons parrot food15K/yr
  • harrisons bird food7K/yr
  • harrisons5K/yr

Reviews and returns

What reviews say buyers love and hate about Harrisons Parrot Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.33

Pellets too big

The pellets are much larger

then when i order again they come larger

Time Taken20%+0.50

Need more time

Value For Money20%+1.79

Expensive, and more so if you particularly need the 'ultra fine' High Potency version

Love

Pet Friendly20%

Vet and birds approve

So vet happy, birdies happy

Bird loves it

Quality-Overall20%−0.01

Good quality food and NO mess

Exactly has described budgie likes it good quality

otherwise a good product

Value For Money20%+1.79

Good value my cockatiel loves them

Good value

we'll worth the price

Taste-Overall15%+0.79

with excellent palatability

Budgie likes them

Size-Overall5%−0.33

Its small enough for our cockatiels

FAQ

Common Harrisons Parrot Food questions

Answered from the same tracked data.