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harrisons parrot food

Skip it

A small market ($25K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 41Conversion 55Competition 33Returns 100Price range 87Avg price 89Brand share 6Review moat 74Quality gap 35

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£20.50

avg listing price — sweet spot $15–$100

Price range

Great£12.33–£40.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good557.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£25K

£25K/yr · 26K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, harrisons parrot food is a £25K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

harrisons parrot food market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
£41K–£51K
units × avg price
Conversion rate
4.6%
Avg BSR
#272
Page quality
0%
Prime
16%
Sponsored
37%
Out of stock
0.0%
Avg brand age
64 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

20

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • Fab Finches39%
  • Harrison's Bird Foods35%
  • Harrisons19%
  • KATIX2%
  • ZuPreem2%
  • HARI1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 36 weeks — +12.4% search growth over the last 90 days.
700500Prime Day '26Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Top harrisons parrot food search terms

  • harrisons parrot food15K/yr
  • harrisons bird food7K/yr
  • harrisons5K/yr
All search terms

Top harrisons parrot food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£1K10%£2K15%£4K20%£5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about harrisons parrot food

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly20%

“Vet and birds approve”

Quality-Overall20%

“Good quality food and NO mess”

Value For Money20%

“Good value my cockatiel loves them”

Taste-Overall15%

“with excellent palatability”

Size-Overall5%

“Its small enough for our cockatiels”

Color5%

“Yellow Headed Amazon Loves these”

Smell5%

“Smells amazing just like bubblegum”

Ease Of Use5%

“Handy”

What buyers complain about

Size-Overall50%

“Pellets too big”

Time Taken20%

“Need more time”

Value For Money20%

“Expensive, and more so if you particularly need the 'ultra fine' High Potency version”

Common questions

Is harrisons parrot food profitable to sell on Amazon United Kingdom?
The niche generates £25K/yr across 19 tracked products. 90-day search growth is +12.4%. Flapen's verdict: Skip it (44/100).
How competitive is the harrisons parrot food niche?
7 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in harrisons parrot food?
Top complaints mined from reviews: Size-Overall, Time Taken, Value For Money. The return rate is 0.0%.
What does it cost to enter the harrisons parrot food niche?
Listings span £12.33–£40.12; the average listing price is £20.50 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.