Harrisons Parrot Food
FailShoppers spend only $25K a year here, so Harrisons Parrot Food is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £25K/yr26K searches / yr
- 90-day growth
- +12.4%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 20 sellers
Flapen Score
Harrisons Parrot Food against its category
The dotted line is the Pet Supplies average. Past it, Harrisons Parrot Food is stronger. Inside it, weaker.
Market
The Harrisons Parrot Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harrisons Parrot Food 26K times last year and spent an estimated £25K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +12.4%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £25Ka year
- Top search term
- harrisons parrot food15K searches a year
02 · Price
A sale here is worth £20.50.
Listings sell for £20.50 on average, from £12.33 to £40.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.50 that is £2K to £5K a year per listing.
- Average price
- £20.50inside the $15 to $100 sweet spot
- Price range
- £12.33–£40.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
37% of listings pay for placement with sponsored ads. 16% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #272 within Birds. It carries 558 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 16%
- Out of stock, average day
- 0.0%
- Average rank
- #272in Birds
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 558per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Harrisons Parrot Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fab Finches Harrisons Adult Lifetime Fine preferred by smaller birds - for example a quaker caique or cockatiel (454g)
- Price
- £14.01
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 2y ago

Harrisons High Potency Fine - 454g
- Price
- £14.57
- Rating
- 4.6/5
- Reviews
- 2,297
- Age
- 13y ago

Harrisons Bird Food High Potency Coarse 454g Complete Bird Diet Parrots
- Price
- £14.45
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 6y ago

Harrisons Bird Foods HPSF454
- Price
- £15.21
- Rating
- 4.5/5
- Reviews
- 2,276
- Age
- 13y ago

Harrisons Bird Foods Harrison`S High Potency Coarse 5Lb - Complete Parrot Diet
- Price
- £38.61
- Rating
- 4.7/5
- Reviews
- 1,390
- Age
- 13y ago
Trending
90-day click momentum
Fab Finches Harrisons Adult Lifetime Coarse complete diet in a size of piece that is usually preferred by larger parrots such as Amazons (2.27kg)
- Price
- £37.67
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago

Tropican Parrot Lifetime Granules 2mm 1.8kg for Adult Parrots
- Price
- £12.33
- Rating
- 4.5/5
- Reviews
- 2,924
- Age
- 10y ago

Zupreem Essentials Complete Bird Food for Small Birds- 1kg
- Price
- £14.50
- Rating
- 4.0/5
- Reviews
- 71
- Age
- 1y ago

Fab Finches Harrisons Adult Lifetime Fine preferred by smaller birds - for example a quaker caique or cockatiel (2.27kg)
- Price
- £36.83
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 2y ago

Fab Finches Harrisons Adult Lifetime Superfine for birds canaries and finches (454g)
- Price
- £13.94
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2y ago
Newest
by launch date
Zupreem Essentials Complete Bird Food for Small Birds- 1kg
- Price
- £14.50
- Rating
- 4.0/5
- Reviews
- 71
- Age
- 1y ago

Fab Finches Harrisons Adult Lifetime Fine preferred by smaller birds - for example a quaker caique or cockatiel (454g)
- Price
- £14.01
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 2y ago

Fab Finches Harrisons Adult Lifetime Coarse complete diet in a size of piece that is usually preferred by larger parrots such as Amazons (2.27kg)
- Price
- £37.67
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago

Fab Finches Harrisons Adult Lifetime Coarse complete diet in a size of piece that is usually preferred by larger parrots such as Amazons (454g)
- Price
- £14.24
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago

Fab Finches Harrisons High Potency Coarse for larger parrots such as Macaws Cockatoos and African Greys (2.27kg)
- Price
- £39.70
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
20
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
1%
- Fab Finches39%
- Harrison's Bird Foods35%
- Harrisons19%
- KATIX2%
- ZuPreem2%
- HARI1%
- Open — no brand owns it (1 brand, 1%)
Demand
Harrisons Parrot Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked
Search terms
Top Harrisons Parrot Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harrisons parrot food15K/yr
- harrisons bird food7K/yr
- harrisons5K/yr
Reviews and returns
What reviews say buyers love and hate about Harrisons Parrot Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pellets too big
The pellets are much larger
then when i order again they come larger
Need more time
Expensive, and more so if you particularly need the 'ultra fine' High Potency version
Love
Vet and birds approve
So vet happy, birdies happy
Bird loves it
Good quality food and NO mess
Exactly has described budgie likes it good quality
otherwise a good product
Good value my cockatiel loves them
Good value
we'll worth the price
with excellent palatability
Budgie likes them
Its small enough for our cockatiels
Keep looking
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Best Flapen score
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FAQ
Common Harrisons Parrot Food questions
Answered from the same tracked data.









