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Harrisons Parrot Food

Fail

Shoppers spend an estimated $25K a year here, so Harrisons Parrot Food is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£25K/yr26K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
65%top-5 click share · 7 brands · 20 sellers

Flapen Score

Harrisons Parrot Food against its category

The dotted line is the Pet Supplies average. Past it, Harrisons Parrot Food is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harrisons Parrot Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harrisons Parrot Food 26K times last year and spent an estimated £25K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
4.6%
Market size, estimated
£25Ka year
Top search term
harrisons parrot food15K searches a year

02 · Price

A sale here is worth £20.50.

Listings sell for £20.50 on average, from £12.33 to £40.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.50 that is £2K to £5K a year per listing.

Average price
£20.50inside the $15 to $100 sweet spot
Price range
£12.33–£40.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 16% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #272 within Birds. It carries 558 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
16%
Out of stock, average day
0.0%
Average rank
#272in Birds
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
558per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Harrisons Parrot Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

20

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

1%

  • Fab Finches39%
  • Harrison's Bird Foods35%
  • Harrisons19%
  • KATIX2%
  • ZuPreem2%
  • HARI1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Harrisons Parrot Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Harrisons Parrot Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harrisons parrot food15K/yr
  • harrisons bird food7K/yr
  • harrisons5K/yr

Reviews and returns

What reviews say buyers love and hate about Harrisons Parrot Food

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Pet Friendly”
50%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Pellets too big”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Harrisons Parrot Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data