Hamster Wheel

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months

370K

Growth, 90 days vs prior 90

-23.5%

Conversion, latest week

4.2%

Market size, estimated

£188Ka year

Peak month

January1.6× the quietest month

Top search term

hamster wheel194K searches a year

Listings sell for £12.16 on average, from £5.02 to £43.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £12.16 that is £1K to £3K a year per listing.

Average price

£12.16under the $15 to $100 sweet spot

Price range

£5.02–£43.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

2.7%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #59 within Small Animals. It carries 1,197 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

97%

Out of stock, average day

9.9%

Average rank

#59in Small Animals

Average rating

4.11 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,197per listing

Listings tracked

58

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months