Skip to content

Hamster Treats

Fail

Prices span $0.83–$8.03, mostly outside the sweet spot, so Hamster Treats is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£113K/yr187K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
49%top-5 click share · 11 brands · 89 sellers

Flapen Score

Hamster Treats against its category

The dotted line is the Pet Supplies average. Past it, Hamster Treats is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hamster Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hamster Treats 187K times last year and spent an estimated £113K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Oct–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
16.5%
Market size, estimated
£113Ka year
Peak month
December2.1× the quietest month
Top search term
hamster treats101K searches a year

02 · Price

A sale here is worth £3.67.

Listings sell for £3.67 on average, from £0.83 to £8.03. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £3.67 that is £2K to £3K a year per listing.

Average price
£3.67under the $15 to $100 sweet spot
Price range
£0.83–£8.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #64 within Small Animals. It carries 753 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
96%
Out of stock, average day
2.2%
Average rank
#64in Small Animals
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
753per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hamster Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

89

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

5%

  • Rosewood64%
  • VETIQ14%
  • HAPPYPET9%
  • Tiny Friends Farm3%
  • Seedzbox3%
  • ERKOON2%
  • Open — no brand owns it (5 brands, 5%)

Demand

Hamster Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Hamster Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hamster treats101K/yr
  • rat treats22K/yr
  • hamster chews13K/yr
  • hamster treats syrian13K/yr
  • gerbil treats11K/yr
  • hamster treat8K/yr
  • hamster chew7K/yr
  • rat chew toys6K/yr
  • rat treats for pet rats6K/yr

Reviews and returns

What reviews say buyers love and hate about Hamster Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%+0.09

felt it was over priced for what we got

Too expensive

The cost is a little high

Size-Overall11%

bigger

Very small

Small packet

Advertised Vs Actual Product9%−0.06

Misleading advert compared to packaging label

It looks nothing like the picture

You get less than whats pictured

Quality-Overall6%−0.06

Not the best

Poor quality

It looks really poor quality

Allergies5%−0.05

they can still cause your pet to itch and lose fur

My daughter has a peanut allergy

Love

Pet Friendly31%

Pets love it

Amazing my rabbit love this

The rabbit approved

Value For Money21%+0.09

Amazing value

Good price

Good value for money

Quality-Overall11%−0.06

Excellent quality

Overall, a fantastic product that our little pets clearly enjoy

The overall quality of mix in the bag is good

Taste-Overall8%−0.01

Great treat

I imagine they taste nice considering how much they love them

Lovely rabbit treat

Fun/Entertainment Experience4%

keeps them entertained for hours

My bunnies go mad for these

which keeps it interesting

Return

0.0% Return rate 38% Fixable by listing

Advertised Vs Actual Product38%▁▁▁▃▁█

Misleading advert compared to packaging label

It looks nothing like the picture

You get less than whats pictured

Quality-Overall13%▁▁▁▁█▁

Not the best

Poor quality

It looks really poor quality

Spray/Flow13%▁▁▁█▁▁
Durability13%
Pet Friendly13%▁▁▁█▁▁

FAQ

Common Hamster Treats questions

Answered from the same tracked data.