Hamster Treats
FailPrices span $0.83–$8.03, mostly outside the sweet spot, so Hamster Treats is a Fail.
- Flapen Score
- 46 / 100Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 5046
- Market size
- £113K/yr187K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 49%top-5 click share · 11 brands · 89 sellers
Flapen Score
Hamster Treats against its category
The dotted line is the Pet Supplies average. Past it, Hamster Treats is stronger. Inside it, weaker.
Market
The Hamster Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hamster Treats 187K times last year and spent an estimated £113K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Oct–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
16.5% of searches ended in a purchase last week.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 16.5%
- Market size, estimated
- £113Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- hamster treats101K searches a year
02 · Price
A sale here is worth £3.67.
Listings sell for £3.67 on average, from £0.83 to £8.03. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £3.67 that is £2K to £3K a year per listing.
- Average price
- £3.67under the $15 to $100 sweet spot
- Price range
- £0.83–£8.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #64 within Small Animals. It carries 753 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 96%
- Out of stock, average day
- 2.2%
- Average rank
- #64in Small Animals
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 753per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Hamster Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rosewood Naturals Very Berry Mini Sticks Small Animal Treats for Hamsters Gerbils Mice and Rats 80g
- Price
- £1.90
- Rating
- 4.4/5
- Reviews
- 663
- Age
- 5y ago

Rosewood Simply Nibbles Garden Herbs and Apple Cushions (50g)
- Price
- £0.83
- Rating
- 4.7/5
- Reviews
- 1,434
- Age
- 8y ago

Rosewood Naturals Papaya n Peanut Cookies Small Animal Treats for Hamsters Gerbils Mice and Rats 80g
- Price
- £2.31
- Rating
- 4.6/5
- Reviews
- 438
- Age
- 16y ago

VETIQ Nibblots Small Animal Skin & Coat Vitamin Variety Treats (4 x 30g)
- Price
- £5.19
- Rating
- 4.8/5
- Reviews
- 971
- Age
- 3y ago

VETIQ Nibblots Small Animal Skin & Coat Vitamin Mixed Treats (4 x 30g)
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 1,090
- Age
- 6y ago
Trending
90-day click momentum
Deluxe Rat Treat Snack Food 200g Natural Rat Treat & Forage Mix with Dried Carrot Banana & Apple Monkey Nuts & Calcium Soldier Worms - Seedzbox
- Price
- £6.03
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 5mo ago

Hamster Deluxe Food Treat Snack Mix 200g - Dried Carrot Banana & Apple with Monkey Nuts & Calcium Soldier Worms - Natural Small Animal Food for Hamsters Gerbils Mice Degus Chipmunks - Seedzbox
- Price
- £5.99
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 5mo ago

ERKOON Rabbit Treats Boredom Breaker 34 Pcs Chew Treats for Rabbits Rat Chinchilla Guinea Pig Teeth Grinding Toys Timothy Hay Sticks Apple Wood Stick Carrot Grass Cake Hanging Toy
- Price
- £7.99
- Rating
- 4.4/5
- Reviews
- 598
- Age
- 1y ago

Beaphar Munching Sticks for Small Animals 150 g
- Price
- £2.32
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 16y ago

Critters Choice Tasty Sticks 75g
- Price
- £3.98
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 21y ago
Newest
by launch date
Hamster Deluxe Food Treat Snack Mix 200g - Dried Carrot Banana & Apple with Monkey Nuts & Calcium Soldier Worms - Natural Small Animal Food for Hamsters Gerbils Mice Degus Chipmunks - Seedzbox
- Price
- £5.99
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 5mo ago

Deluxe Rat Treat Snack Food 200g Natural Rat Treat & Forage Mix with Dried Carrot Banana & Apple Monkey Nuts & Calcium Soldier Worms - Seedzbox
- Price
- £6.03
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 5mo ago

ERKOON Rabbit Treats Boredom Breaker 34 Pcs Chew Treats for Rabbits Rat Chinchilla Guinea Pig Teeth Grinding Toys Timothy Hay Sticks Apple Wood Stick Carrot Grass Cake Hanging Toy
- Price
- £7.99
- Rating
- 4.4/5
- Reviews
- 598
- Age
- 1y ago

Rosewood Naturals Pea n Beetroot Nibble Rings Treats for Rabbits Guinea Pigs Chinchillas Degus Hamsters Gerbils Mice Rats - 120g
- Price
- £1.45
- Rating
- 4.5/5
- Reviews
- 397
- Age
- 2y ago

Niteangel Hamster Snack & Treats Toy - Small Animal Natural Treat for Dwarf Syrian Robo Hamsters Gerbils Mice Degus or Other Pets (Freeze-dried Okra - 0.2oz (5.5g))
- Price
- £8.03
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
89
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
5%
- Rosewood64%
- VETIQ14%
- HAPPYPET9%
- Tiny Friends Farm3%
- Seedzbox3%
- ERKOON2%
- Open — no brand owns it (5 brands, 5%)
Demand
Hamster Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Hamster Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hamster treats101K/yr
- rat treats22K/yr
- hamster chews13K/yr
- hamster treats syrian13K/yr
- gerbil treats11K/yr
- hamster treat8K/yr
- hamster chew7K/yr
- rat chew toys6K/yr
- rat treats for pet rats6K/yr
Reviews and returns
What reviews say buyers love and hate about Hamster Treats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
felt it was over priced for what we got
Too expensive
The cost is a little high
bigger
Very small
Small packet
Misleading advert compared to packaging label
It looks nothing like the picture
You get less than whats pictured
Not the best
Poor quality
It looks really poor quality
they can still cause your pet to itch and lose fur
My daughter has a peanut allergy
Love
Pets love it
Amazing my rabbit love this
The rabbit approved
Amazing value
Good price
Good value for money
Excellent quality
Overall, a fantastic product that our little pets clearly enjoy
The overall quality of mix in the bag is good
Great treat
I imagine they taste nice considering how much they love them
Lovely rabbit treat
keeps them entertained for hours
My bunnies go mad for these
which keeps it interesting
Return
0.0% Return rate 38% Fixable by listing
Misleading advert compared to packaging label
It looks nothing like the picture
You get less than whats pictured
Not the best
Poor quality
It looks really poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hamster Treats questions
Answered from the same tracked data.









