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Hamster House

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -16.3% this quarter, so Hamster House is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£92K/yr296K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
44%top-5 click share · 26 brands · 52 sellers

Flapen Score

Hamster House against its category

The dotted line is the Pet Supplies average. Past it, Hamster House is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hamster House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hamster House 296K times last year and spent an estimated £92K. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
3.8%
Market size, estimated
£92Ka year
Peak month
January1.7× the quietest month
Top search term
hamster hide58K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £2.75 to £18.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.21 that is £821 to £2K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£2.75–£18.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£821–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #101 within Small Animals. It carries 418 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
12.6%
Average rank
#101in Small Animals
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
418per listing
Listings tracked
32

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Hamster House products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

52

Est. top-5 brand share

56%

Top 20: 93%

Est. top-5 click share

44%

Top 20: 84%

Open market

40%

  • Pet Ting21%
  • Rosewood13%
  • TRIXIE8%
  • YankMooM7%
  • Nretluo7%
  • Andiker4%

Demand

Hamster House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Hamster House search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hamster hide58K/yr
  • hamster house67K/yr
  • hamster hides43K/yr
  • hamster bed42K/yr
  • hamster hideout25K/yr
  • hamster houses for syrian hamsters17K/yr
  • mouse house7K/yr
  • gerbil house8K/yr
  • syrian hamster house7K/yr
  • hamster hides for syrian hamsters7K/yr

Reviews and returns

What reviews say buyers love and hate about Hamster House

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.5%of orders come back
“my big one wouldn't come close to fitting”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hamster House questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data