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Hamster House

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -16.3% this quarter, so Hamster House is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£92K/yr296K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
44%top-5 click share · 26 brands · 52 sellers

Flapen Score

Hamster House against its category

The dotted line is the Pet Supplies average. Past it, Hamster House is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hamster House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hamster House 296K times last year and spent an estimated £92K. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
3.8%
Market size, estimated
£92Ka year
Peak month
January1.7× the quietest month
Top search term
hamster hide58K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £2.75 to £18.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.21 that is £821 to £2K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£2.75–£18.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£821–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #101 within Small Animals. It carries 418 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
12.6%
Average rank
#101in Small Animals
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
418per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Hamster House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

52

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

44%

Top 20: 84%

Open market

40%

  • Pet Ting21%
  • Rosewood13%
  • TRIXIE8%
  • YankMooM7%
  • Nretluo7%
  • Andiker4%

Demand

Hamster House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Hamster House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hamster hide58K/yr
  • hamster house67K/yr
  • hamster hides43K/yr
  • hamster bed42K/yr
  • hamster hideout25K/yr
  • hamster houses for syrian hamsters17K/yr
  • mouse house7K/yr
  • gerbil house8K/yr
  • syrian hamster house7K/yr
  • hamster hides for syrian hamsters7K/yr

Reviews and returns

What reviews say buyers love and hate about Hamster House

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.28

my big one wouldn't come close to fitting

Too small

this was way too big for him

Quality-Overall8%−0.05

cheap and nasty

Poor quality

Only received today so can't say about value or quality

Advertised Vs Actual Product6%−0.03

Its s completely different product

Misleading

NOTHING like the photo shown

Instructions/User Manual/Troubleshooting5%+0.21

Instructions not that good

came without instructions

That said, there are no instructions, so you may need to refer back to the product pictures, especially for the larger house

Durability5%−0.03

Doesnt last

Not durable

Not sure how long they'd last if you had a really destructive hamster

Love

Quality-Overall19%−0.05

good quality and easy to assemble

Excellent quality

great quality set

Size-Overall18%−0.28

Correct size

Various sizes can be purchased

Its a nice big size

Pet Friendly14%

Our rabbit loves them

My hamster loves it

Good for small pets

Value For Money14%+0.73

Good value for money

Good for money

Worth the money

Strength5%+0.59

Assembly was straightforward, and once put together everything felt sturdy and well made

Its quite sturdy

The wooden construction feels sturdy and well made, and the removable top makes cleaning easy

Return

0.5% Return rate 79% Fixable by listing

Size-Overall73%▇▇██▇█

my big one wouldn't come close to fitting

Too small

this was way too big for him

Defective Material/Parts5%██▂▃▆▁
Advertised Vs Actual Product5%▁▃▃▁█▅

Its s completely different product

Misleading

NOTHING like the photo shown

Quality-Overall4%▁█▇▁▁▆

cheap and nasty

Poor quality

Only received today so can't say about value or quality

Value For Money4%█▁▄▃▃▃

It's not the cheapest option

Too expensive for a toy to be shredded so quickly

expensive treat as its not long lasting

FAQ

Common Hamster House questions

Answered from the same tracked data.