Hamster Food
FailPrices span $2.01–$11.64, mostly outside the sweet spot, so Hamster Food is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £289K/yr277K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 63 sellers
Flapen Score
Hamster Food against its category
The dotted line is the Pet Supplies average. Past it, Hamster Food is stronger. Inside it, weaker.
Market
The Hamster Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hamster Food 277K times last year and spent an estimated £289K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
18.9% of searches ended in a purchase last week.
Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £289K a year.
- Searches, last 12 months
- 277K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £289Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- hamster food227K searches a year
02 · Price
A sale here is worth £5.53.
Listings sell for £5.53 on average, from £2.01 to £11.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £5.53 that is £22K to £28K a year per listing.
- Average price
- £5.53under the $15 to $100 sweet spot
- Price range
- £2.01–£11.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £22K–£28K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #99 within Small Animals. It carries 762 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 89%
- Out of stock, average day
- 2.6%
- Average rank
- #99in Small Animals
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 762per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Hamster Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Supreme Tiny Friends Farm Harry Hamster Fruity Nutty Mix 700g
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 1,533
- Age
- 4y ago

Hamster Seed Nut Feed Mix 1kg - SeedzBox Deluxe Hamster Forage Food - Natural Healthy Food For Pet Hamsters Gerbils and Mice - Sunflower Seeds Peanuts Maize Barley and Vitamin C
- Price
- £7.51
- Rating
- 4.5/5
- Reviews
- 1,064
- Age
- 6y ago

Extra Select Hamster & Gerbil Mix 750g - Complete Food Raspberry Essence Balanced Diet
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8y ago

Hungry Pets Premium Hamster Food Dwarf Syrian 500g
- Price
- £4.18
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 3y ago

Supreme Science Selective Hamster Food 350g
- Price
- £3.02
- Rating
- 4.5/5
- Reviews
- 1,815
- Age
- 16y ago
Trending
90-day click momentum
Little One Dwarf Hamster Feed 400 g Balanced Daily Diet
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 5y ago

Hamster Seed Nut Feed Mix 1kg - SeedzBox Deluxe Hamster Forage Food - Natural Healthy Food For Pet Hamsters Gerbils and Mice - Sunflower Seeds Peanuts Maize Barley and Vitamin C
- Price
- £7.51
- Rating
- 4.5/5
- Reviews
- 1,064
- Age
- 6y ago

Hungry Pets Premium Hamster Food Dwarf Syrian 500g
- Price
- £4.18
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 3y ago

Extra Select Hamster & Gerbil Mix 750g - Complete Food Raspberry Essence Balanced Diet
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8y ago

Supreme Tiny Friends Farm Harry Hamster Fruity Nutty Mix 700g
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 1,533
- Age
- 4y ago
Newest
by launch date
Hungry Pets Premium Hamster Food Dwarf Syrian 500g
- Price
- £4.18
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 3y ago

Supreme Tiny Friends Farm Harry Hamster Fruity Nutty Mix 700g
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 1,533
- Age
- 4y ago

Premium Hamster and Gerbil Food Mix by Britten & James (1.5kg)
- Price
- £11.64
- Rating
- 4.5/5
- Reviews
- 316
- Age
- 5y ago

Little One Dwarf Hamster Feed 400 g Balanced Daily Diet
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 5y ago

Extra Select Premium Dry Complete Hamster Food 3 Litre - Balanced Daily Diet for Hamsters with Mixed Ingredients for Health and Vitality
- Price
- £6.14
- Rating
- 4.4/5
- Reviews
- 334
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
63
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Supreme Petfoods62%
- Extra Select12%
- Seedzbox10%
- Hungry Pets6%
- Britten and James4%
- iXium4%
- Open — no brand owns it (1 brand, 3%)
Demand
Hamster Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Hamster Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hamster food227K/yr
- dwarf hamster food18K/yr
- syrian hamster food8K/yr
- harry hamster food6K/yr
- hamster food syrian5K/yr
- hamster seed mix4K/yr
- hanster food3K/yr
- getzoo hamster food3K/yr
- hamster food mix3K/yr
Reviews and returns
What reviews say buyers love and hate about Hamster Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They have a smell
Smells like gerbil food
Old, smelly food
upon opening the packet I found the Pellets were bigger than I expected. but thats not an issue
Love
Good price
Amazing value
Good value for money
Happy hamster
My hamster loves it
Birds love it
The food itself looks high quality
Great quality and affordable too
Great quality mix – keeps small pets interested and happy
it looks like a good balance of ingredients
My hamster 🐹 loves it so what els can I say variety of different mixture is good
variety of ingredients which really helps *****
As expected
which looked similar
Item as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hamster Food questions
Answered from the same tracked data.









