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Hamster Food

Fail

Prices span $2.01–$11.64, mostly outside the sweet spot, so Hamster Food is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£289K/yr277K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
85%top-5 click share · 7 brands · 63 sellers

Flapen Score

Hamster Food against its category

The dotted line is the Pet Supplies average. Past it, Hamster Food is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hamster Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hamster Food 277K times last year and spent an estimated £289K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £289K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
18.9%
Market size, estimated
£289Ka year
Peak month
December1.5× the quietest month
Top search term
hamster food227K searches a year

02 · Price

A sale here is worth £5.53.

Listings sell for £5.53 on average, from £2.01 to £11.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £5.53 that is £22K to £28K a year per listing.

Average price
£5.53under the $15 to $100 sweet spot
Price range
£2.01–£11.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£22K–£28K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #99 within Small Animals. It carries 762 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#99in Small Animals
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
762per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Hamster Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£43K£87K£130K£173K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

63

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

3%

  • Supreme Petfoods62%
  • Extra Select12%
  • Seedzbox10%
  • Hungry Pets6%
  • Britten and James4%
  • iXium4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Hamster Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Hamster Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hamster food227K/yr
  • dwarf hamster food18K/yr
  • syrian hamster food8K/yr
  • harry hamster food6K/yr
  • hamster food syrian5K/yr
  • hamster seed mix4K/yr
  • hanster food3K/yr
  • getzoo hamster food3K/yr
  • hamster food mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Hamster Food

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
63%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“They have a smell”
A buyer, on “Smell”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Hamster Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data