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Hamster Food

Fail

Prices span $2.01–$11.64, mostly outside the sweet spot, so Hamster Food is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£289K/yr277K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
85%top-5 click share · 7 brands · 63 sellers

Flapen Score

Hamster Food against its category

The dotted line is the Pet Supplies average. Past it, Hamster Food is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hamster Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hamster Food 277K times last year and spent an estimated £289K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £289K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
18.9%
Market size, estimated
£289Ka year
Peak month
December1.5× the quietest month
Top search term
hamster food227K searches a year

02 · Price

A sale here is worth £5.53.

Listings sell for £5.53 on average, from £2.01 to £11.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £5.53 that is £22K to £28K a year per listing.

Average price
£5.53under the $15 to $100 sweet spot
Price range
£2.01–£11.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£22K–£28K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #99 within Small Animals. It carries 762 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#99in Small Animals
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
762per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Hamster Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£43K£87K£130K£173K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

63

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • Supreme Petfoods62%
  • Extra Select12%
  • Seedzbox10%
  • Hungry Pets6%
  • Britten and James4%
  • iXium4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Hamster Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Hamster Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hamster food227K/yr
  • dwarf hamster food18K/yr
  • syrian hamster food8K/yr
  • harry hamster food6K/yr
  • hamster food syrian5K/yr
  • hamster seed mix4K/yr
  • hanster food3K/yr
  • getzoo hamster food3K/yr
  • hamster food mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Hamster Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell63%−0.07

They have a smell

Smells like gerbil food

Old, smelly food

Size-Overall25%−0.08

upon opening the packet I found the Pellets were bigger than I expected. but thats not an issue

Love

Value For Money29%+1.55

Good price

Amazing value

Good value for money

Pet Friendly28%

Happy hamster

My hamster loves it

Birds love it

Quality-Overall12%−0.04

The food itself looks high quality

Great quality and affordable too

Great quality mix – keeps small pets interested and happy

Ingredients-Overall7%+0.44

it looks like a good balance of ingredients

My hamster 🐹 loves it so what els can I say variety of different mixture is good

variety of ingredients which really helps *****

Advertised Vs Actual Product6%+0.34

As expected

which looked similar

Item as described

FAQ

Common Hamster Food questions

Answered from the same tracked data.