Is hairball remedy for cats profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (43/100).

How competitive is the hairball remedy for cats niche?

8 brands and 29 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in hairball remedy for cats?

Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.0%.

When does demand for hairball remedy for cats peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the hairball remedy for cats niche?

Listings span £1.31–£11.40; the average listing price is £5.53 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.

hairball remedy for cats

Skip it

Prices mostly outside the sweet spot ($1.31–$11.40) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,057.92

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£125K

£125K/yr · 129K searches

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Avg price

Bad£5.53

avg listing price — sweet spot $15–$100

Price range

Bad£1.31–£11.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, hairball remedy for cats is a £125K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

hairball remedy for cats market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £111K–£138K; units × avg price
Conversion rate: 17.6%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Beaphar37%
AmeizPet25%
VETIQ13%
Scrumbles11%
Vet's Best6%
Zesty Paws4%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top hairball remedy for cats search terms

hairball remedy for cats28K/yr +6.8%16.3% conv.
hairball paste for cats15K/yr +4.2%18.1% conv.
cat hairball paste10K/yr +9.9%17.2% conv.
cat hairball treatment12K/yr -4.6%13.6% conv.
hair ball remedy for cats7K/yr +4.9%14.3% conv.
hairball6K/yr +17.3%11.6% conv.
cat hairball5K/yr +30.2%11.6% conv.
fur ball treatment for cats6K/yr +17.5%16.9% conv.
furball treatment for cats5K/yr +10.9%17.5% conv.
hairball paste7K/yr -48.7%16.5% conv.

All search terms

Top hairball remedy for cats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beaphar - Hairball Paste for Cats 2-in-1 Paste With Malt and Prebiotics (MOS) - Ensures the Natural Passage of Fur & Hairballs Prebiotics to Support Digestive Health Tasty Healthy Treat - 100g

Beaphar£3.844.2★3,130 rev

AmeizPet Hairball Remedy for Cats Malt Paste 100g (3.52 Oz)

AmeizPet£9.234.4★1,811 rev

Scrumbles Anti-Hairball Krunchies Cat Treats 60g

Scrumbles£1.314.7★411 rev

VETIQ Healthy Bites Hairball Relief Cat & Kitten Treats (84 Servings)

VETIQ£5.714.6★1,615 rev

Vets Best Cat Hairball Relief Digestive Aid gel- 100g

Vet's Best£6.414.2★1,365 rev

Newest

by launch date

WENDAXINGXY Hairball Remedy for Cats - Natural Cat Hairball Treatment 60ml

WENDAXINGXY£7.1223 rev

8mo ago

Zesty Paws Anti-Hairball Paste for Cats | Minimises Hairballs Aids Digestion Supports Skin & Coat Health | Contains Fish Oil OmegaVie Psyllium Husk Inulin Malt Extract | Real Fish Flavour | 75g

Zesty Paws£11.40147 rev

1y ago

Scrumbles Anti-Hairball Krunchies Cat Treats 60g

Scrumbles£1.31411 rev

1y ago

Beaphar - Multi-Vitamin Paste for Ferrets - Promotes Natural Passage of Hairballs - Prebiotic Aids Digestion - Tasty Treat with Added Vitamins & Minerals - For Ferrets of all Ages - 100g Tube

Beaphar£4.11163 rev

2y ago

AmeizPet Anti Hairball Cat Biscuits - Crunchy Treats 65 g (2.3 oz)

AmeizPet£5.841,196 rev

3y ago

What buyers say about hairball remedy for cats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly36%

“Cats love it”

Hair Removal14%

“I think it works to reduce hairball”

Quality-Overall9%

“As good as the more expensive brand”

Taste-Overall9%

“Taste good”

Value For Money6%

“Good price”

Ease Of Use5%

“Easy to use”

Ease Of Chewing/Swallowing2%

“They are easy for cats to eat”

Hair Growth2%

“Healthy bites hairball relief”

Advertised Vs Actual Product2%

“Accurate description”

Flavor2%

“My cat loves the taste”

What buyers complain about

Taste-Overall19%

“Cats do not like the taste”

Value For Money16%

“a bit too expensive”

Functionality-Overall8%

“it doesn't stop fur balls”

Durability6%

“I have to break them in half”

Smell4%

“To be honest its a very strong smell”

Texture/Consistency-Overall4%

“Terrible consistency very grainy”

Size-Overall3%

“they were smaller”

Ease Of Use3%

“its hard to be sure”

Hard Feel3%

“Hard as a rock”

Quality-Overall1%

“It is really disappointing that the quality control or formula is this inconsistent”

Top return reasons

Leak-Proof100%

Common questions

Is hairball remedy for cats profitable to sell on Amazon United Kingdom?: The niche generates £125K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (43/100).
How competitive is the hairball remedy for cats niche?: 8 brands and 29 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in hairball remedy for cats?: Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.0%.
When does demand for hairball remedy for cats peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the hairball remedy for cats niche?: Listings span £1.31–£11.40; the average listing price is £5.53 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.