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Guinea Pig Food

Fail

The top 5 brands take 98% of clicks, so Guinea Pig Food is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£654K/yr350K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
59%top-5 click share · 6 brands · 114 sellers

Flapen Score

Guinea Pig Food against its category

The dotted line is the Pet Supplies average. Past it, Guinea Pig Food is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guinea Pig Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guinea Pig Food 350K times last year and spent an estimated £654K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 19.4% of those searches ended in a purchase.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £654K a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
19.4%
Market size, estimated
£654Ka year
Peak month
January1.2× the quietest month
Top search term
guinea pig food263K searches a year

02 · Price

A sale here is worth £9.62.

Listings sell for £9.62 on average, from £2.31 to £26.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £9.62 that is £24K to £29K a year per listing.

Average price
£9.62under the $15 to $100 sweet spot
Price range
£2.31–£26.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£24K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Small Animals. It carries 901 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
65%
Out of stock, average day
0.0%
Average rank
#64in Small Animals
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
901per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Guinea Pig Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£65K£131K£196K£262K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

114

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

0%

  • Supreme Petfoods48%
  • Extra Select19%
  • Excel18%
  • Marriage's7%
  • Wagg5%
  • Country Value2%

Demand

Guinea Pig Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Guinea Pig Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • guinea pig food263K/yr
  • guinea pig nuggets24K/yr
  • guinea pig pellets17K/yr
  • burgess excel guinea pig food16K/yr
  • science selective guinea pig9K/yr
  • excel guinea pig food6K/yr
  • guinea pig food 10kg4K/yr
  • guinea pig muesli4K/yr
  • selective guinea pig food3K/yr
  • burgess guinea pig food3K/yr

Reviews and returns

What reviews say buyers love and hate about Guinea Pig Food

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“the hay is very short”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Guinea Pig Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data