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Guinea Pig Food

Fail

The top 5 brands take 98% of clicks, so Guinea Pig Food is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£654K/yr350K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
59%top-5 click share · 6 brands · 114 sellers

Flapen Score

Guinea Pig Food against its category

The dotted line is the Pet Supplies average. Past it, Guinea Pig Food is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guinea Pig Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guinea Pig Food 350K times last year and spent an estimated £654K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £654K a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
19.4%
Market size, estimated
£654Ka year
Peak month
January1.2× the quietest month
Top search term
guinea pig food263K searches a year

02 · Price

A sale here is worth £9.62.

Listings sell for £9.62 on average, from £2.31 to £26.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £9.62 that is £24K to £29K a year per listing.

Average price
£9.62under the $15 to $100 sweet spot
Price range
£2.31–£26.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£24K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Small Animals. It carries 901 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
65%
Out of stock, average day
0.0%
Average rank
#64in Small Animals
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
901per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Guinea Pig Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£65K£131K£196K£262K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

114

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Supreme Petfoods48%
  • Extra Select19%
  • Excel18%
  • Marriage's7%
  • Wagg5%
  • Country Value2%

Demand

Guinea Pig Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Guinea Pig Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guinea pig food263K/yr
  • guinea pig nuggets24K/yr
  • guinea pig pellets17K/yr
  • burgess excel guinea pig food16K/yr
  • science selective guinea pig9K/yr
  • excel guinea pig food6K/yr
  • guinea pig food 10kg4K/yr
  • guinea pig muesli4K/yr
  • selective guinea pig food3K/yr
  • burgess guinea pig food3K/yr

Reviews and returns

What reviews say buyers love and hate about Guinea Pig Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.02

the hay is very short

They are small

Small bag

Advertised Vs Actual Product13%−0.06

Picture is deceiving

Misleading image

Misleading photo

Value For Money11%+1.19

Theyve also doubled the price

Even though it might not be the cheapest option out there

Thought there would of been more in thetr fot the price

Quality-Overall11%−0.03

this hay is not good quality

Poor quality

Awful quality, looks and feels nothing like hay, more like a bag of dark brown straw and twigs

Smell10%−0.02

Smells incredibly musty its turned more into straw than hay

It smells like damp

Smell is weird

Love

Quality-Overall24%−0.03

Good value and quality arrived quickly

Excellent product

Good quality for my daughters guniea pigs

Value For Money23%+1.19

Good price

Excellent value

Good value for money

Pet Friendly15%

The rabbits enjoy it

Good for piggies bedding

My rabbits love this

Taste-Overall10%+1.06

They absolutely love the taste

My two enjoy the taste and they have them with fresh fruit and veg

Good food

Smell5%−0.02

Personally I also appreciate the minty smell as it's much nicer than plain varieties

Smells lovely

leave a nice smell in the room

FAQ

Common Guinea Pig Food questions

Answered from the same tracked data.