Guinea Pig Food
FailThe top 5 brands take 98% of clicks, so Guinea Pig Food is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £654K/yr350K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 114 sellers
Flapen Score
Guinea Pig Food against its category
The dotted line is the Pet Supplies average. Past it, Guinea Pig Food is stronger. Inside it, weaker.
Market
The Guinea Pig Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Guinea Pig Food 350K times last year and spent an estimated £654K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
19.4% of searches ended in a purchase last week.
Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £654K a year.
- Searches, last 12 months
- 350K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 19.4%
- Market size, estimated
- £654Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- guinea pig food263K searches a year
02 · Price
A sale here is worth £9.62.
Listings sell for £9.62 on average, from £2.31 to £26.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £9.62 that is £24K to £29K a year per listing.
- Average price
- £9.62under the $15 to $100 sweet spot
- Price range
- £2.31–£26.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £24K–£29K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Small Animals. It carries 901 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 65%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Small Animals
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 901per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Guinea Pig Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Supreme Science Selective Guinea Pig 1.5kg
- Price
- £4.50
- Rating
- 4.8/5
- Reviews
- 2,153
- Age
- 13y ago

Extra Select Guinea Pig Food - Dry Muesli Mix with Concentrate Pellets Flaked Maize Grass Hay Pea Flakes for Guinea Pigs with Vitamin C- Small Pet Feed - 1kg
- Price
- £2.31
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 8y ago

Supreme Petfoods Tiny Friends Farm Gerty Tasty Nuggets Guinea Pig 1.5 kg
- Price
- £3.46
- Rating
- 4.7/5
- Reviews
- 1,214
- Age
- 5y ago

Excel Guinea Pig Food Green 3 kg (Pack of 1)
- Price
- £7.30
- Rating
- 4.7/5
- Reviews
- 681
- Age
- 4y ago

Marriages - Adult Guinea Pig Pellets for a Healthy Weight and Immune System Guinea Pig Food with Sunflower Seed High Fibre 100% Nutri Pressed Suitable for All Adult Guinea Pigs (2kg)
- Price
- £5.73
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 1y ago
Trending
90-day click momentum
Burgess Excel Guinea Pig Food with Mint 10.5kg Guinea Pig Nuggets for Adult Guinea Pigs High Fibre Mint Guinea Pig Pellets (Mixed Pack of 2)
- Price
- £26.25
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Burgess Excel Guinea Pig Food with Mint 6kg Guinea Pig Nuggets for Adult Guinea Pigs High Fibre Mint Guinea Pig Pellets (Pack of 2)
- Price
- £15.13
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 4mo ago

Extra Select Guinea Pig Food - Dry Muesli Mix with Concentrate Pellets Flaked Maize Grass Hay Pea Flakes for Guinea Pigs with Vitamin C- Small Pet Feed - 1kg
- Price
- £2.31
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 8y ago

Supreme Science Selective Guinea Pig 1.5kg
- Price
- £4.50
- Rating
- 4.8/5
- Reviews
- 2,153
- Age
- 13y ago

Extra Select Guinea Pig Nuggets - Dry Pellets with Vitamin C Small Animal Food Guinea Pig Food Nuggets - 5L Tub
- Price
- £7.16
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 7y ago
Newest
by launch date
Burgess Excel Guinea Pig Food with Mint 10.5kg Guinea Pig Nuggets for Adult Guinea Pigs High Fibre Mint Guinea Pig Pellets (Mixed Pack of 2)
- Price
- £26.25
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Burgess Excel Guinea Pig Food with Mint 6kg Guinea Pig Nuggets for Adult Guinea Pigs High Fibre Mint Guinea Pig Pellets (Pack of 2)
- Price
- £15.13
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 4mo ago

Marriages - Adult Guinea Pig Pellets for a Healthy Weight and Immune System Guinea Pig Food with Sunflower Seed High Fibre 100% Nutri Pressed Suitable for All Adult Guinea Pigs (2kg)
- Price
- £5.73
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 1y ago

Extra Select Premium Meadow Hay for Small Animals - UK Sourced ideal Rabbit Food Hay for Guinea Pigs Hedgehogs etc - 1kg
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 2y ago

Excel Burgess Guinea Pig Nuggets Blackcurrant and Oregano 1.5 kg
- Price
- £6.21
- Rating
- 4.6/5
- Reviews
- 427
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
114
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Supreme Petfoods48%
- Extra Select19%
- Excel18%
- Marriage's7%
- Wagg5%
- Country Value2%
Demand
Guinea Pig Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Guinea Pig Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- guinea pig food263K/yr
- guinea pig nuggets24K/yr
- guinea pig pellets17K/yr
- burgess excel guinea pig food16K/yr
- science selective guinea pig9K/yr
- excel guinea pig food6K/yr
- guinea pig food 10kg4K/yr
- guinea pig muesli4K/yr
- selective guinea pig food3K/yr
- burgess guinea pig food3K/yr
Reviews and returns
What reviews say buyers love and hate about Guinea Pig Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the hay is very short
They are small
Small bag
Picture is deceiving
Misleading image
Misleading photo
Theyve also doubled the price
Even though it might not be the cheapest option out there
Thought there would of been more in thetr fot the price
this hay is not good quality
Poor quality
Awful quality, looks and feels nothing like hay, more like a bag of dark brown straw and twigs
Smells incredibly musty its turned more into straw than hay
It smells like damp
Smell is weird
Love
Good value and quality arrived quickly
Excellent product
Good quality for my daughters guniea pigs
Good price
Excellent value
Good value for money
The rabbits enjoy it
Good for piggies bedding
My rabbits love this
They absolutely love the taste
My two enjoy the taste and they have them with fresh fruit and veg
Good food
Personally I also appreciate the minty smell as it's much nicer than plain varieties
Smells lovely
leave a nice smell in the room
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Guinea Pig Food questions
Answered from the same tracked data.









