guinea pig food
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£654K£654K/yr · 350K searches
Review moat
Good901avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.31–£26.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.62avg listing price — sweet spot $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, guinea pig food is a £654K/yr Amazon United Kingdom market (350K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
guinea pig food market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £577K–£770K
- units × avg price
- Conversion rate
- 19.4%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
114
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Supreme Petfoods48%
- Extra Select19%
- Excel18%
- Marriage's7%
- Wagg5%
- Country Value2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top guinea pig food search terms
- guinea pig food263K/yr
- guinea pig nuggets24K/yr
- guinea pig pellets17K/yr
- burgess excel guinea pig food16K/yr
- science selective guinea pig9K/yr
- excel guinea pig food6K/yr
- guinea pig food 10kg4K/yr
- guinea pig muesli4K/yr
- selective guinea pig food3K/yr
- burgess guinea pig food3K/yr
Top guinea pig food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Supreme Science Selective Guinea Pig 1.5kg
Supreme Petfoods£4.504.8★2,153 rev
Extra Select Guinea Pig Food - Dry Muesli Mix with Concentrate Pellets Flaked Maize Grass Hay Pea Flakes for Guinea Pigs with Vitamin C- Small Pet Feed - 1kg
Extra Select£2.314.5★206 rev
Supreme Petfoods Tiny Friends Farm Gerty Tasty Nuggets Guinea Pig 1.5 kg
Supreme Petfoods£3.464.7★1,214 rev
Excel Guinea Pig Food Green 3 kg (Pack of 1)
Excel£7.304.7★681 rev
Marriages - Adult Guinea Pig Pellets for a Healthy Weight and Immune System Guinea Pig Food with Sunflower Seed High Fibre 100% Nutri Pressed Suitable for All Adult Guinea Pigs (2kg)
Marriage's£5.734.5★98 rev
Newest
by launch date
Burgess Excel Guinea Pig Food with Mint 10.5kg Guinea Pig Nuggets for Adult Guinea Pigs High Fibre Mint Guinea Pig Pellets (Mixed Pack of 2)
Excel£26.251 rev
Burgess Excel Guinea Pig Food with Mint 6kg Guinea Pig Nuggets for Adult Guinea Pigs High Fibre Mint Guinea Pig Pellets (Pack of 2)
Excel£15.1310 rev
Marriages - Adult Guinea Pig Pellets for a Healthy Weight and Immune System Guinea Pig Food with Sunflower Seed High Fibre 100% Nutri Pressed Suitable for All Adult Guinea Pigs (2kg)
Marriage's£5.7398 rev
Extra Select Premium Meadow Hay for Small Animals - UK Sourced ideal Rabbit Food Hay for Guinea Pigs Hedgehogs etc - 1kg
Extra Select£2.40719 rev
Excel Burgess Guinea Pig Nuggets Blackcurrant and Oregano 1.5 kg
Excel£6.21427 rev
Trending
90-day click momentumBurgess Excel Guinea Pig Food with Mint 10.5kg Guinea Pig Nuggets for Adult Guinea Pigs High Fibre Mint Guinea Pig Pellets (Mixed Pack of 2)
Excel£26.255.0★
Burgess Excel Guinea Pig Food with Mint 6kg Guinea Pig Nuggets for Adult Guinea Pigs High Fibre Mint Guinea Pig Pellets (Pack of 2)
Excel£15.134.9★
Extra Select Guinea Pig Food - Dry Muesli Mix with Concentrate Pellets Flaked Maize Grass Hay Pea Flakes for Guinea Pigs with Vitamin C- Small Pet Feed - 1kg
Extra Select£2.314.5★
Supreme Science Selective Guinea Pig 1.5kg
Supreme Petfoods£4.504.8★
Extra Select Guinea Pig Nuggets - Dry Pellets with Vitamin C Small Animal Food Guinea Pig Food Nuggets - 5L Tub
Extra Select£7.164.6★
What buyers say about guinea pig food
What buyers praise and complain about, mined from review topics.What buyers love
“Good value and quality arrived quickly”
“Good price”
“The rabbits enjoy it”
“They absolutely love the taste”
“Personally I also appreciate the minty smell as it's much nicer than plain varieties”
“Exactly as described”
“This big bag is handy for me”
“Good size pack”
“Lots of variety”
“Good value for money as it lasts a while”
What buyers complain about
“the hay is very short”
“Picture is deceiving”
“Theyve also doubled the price”
“this hay is not good quality”
“Smells incredibly musty its turned more into straw than hay”
“Not quite my taste”
“Hay was damp”
“Looks like a compacted debris that's left after the actual hay is used”
“Mouldy”
“Not so fresh”
Common questions
- Is guinea pig food profitable to sell on Amazon United Kingdom?
- The niche generates £654K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the guinea pig food niche?
- 6 brands and 114 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in guinea pig food?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.0%.
- When does demand for guinea pig food peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the guinea pig food niche?
- Listings span £2.31–£26.25; the average listing price is £9.62 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.