Guinea Pig

Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £551K a year.

Searches, last 12 months

851K

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

9.9%

Market size, estimated

£551Ka year

Peak month

December2.9× the quietest month

Top search term

guinea pig245K searches a year

Listings sell for £6.52 on average, from £0.83 to £21.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £6.52 that is £7K to £8K a year per listing.

Average price

£6.52under the $15 to $100 sweet spot

Price range

£0.83–£21.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

£7K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #52 within Small Animals. It carries 1,240 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

49%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#52in Small Animals

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,240per listing

Listings tracked

51

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months