Grooming Products for Dogs
FailThe top 5 brands take 98% of clicks, so Grooming Products for Dogs is a Fail.
- Flapen Score
- 40 / 100Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 5040
- Market size
- £120K/yr161K searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 45 sellers
Flapen Score
Grooming Products for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Grooming Products for Dogs is stronger. Inside it, weaker.
Market
The Grooming Products for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grooming Products for Dogs 161K times last year and spent an estimated £120K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £120Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- furminator for dogs59K searches a year
02 · Price
A sale here is worth £12.38.
Listings sell for £12.38 on average, from £7.69 to £18.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.38 that is £3K to £6K a year per listing.
- Average price
- £12.38under the $15 to $100 sweet spot
- Price range
- £7.69–£18.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #6 within Grooming. It carries 14,711 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #6in Grooming
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,711per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Grooming Products for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FURminator Undercoat deShedding Tool for Medium Long Hair Dogs 9-23 kg
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 35,728
- Age
- 7y ago

FURminator Undercoat deShedding Tool for Large Short Hair Dogs 23-41 kg
- Price
- £17.89
- Rating
- 4.6/5
- Reviews
- 35,728
- Age
- 7y ago

FURminator Undercoat deShedding Tool for Medium Short Hair Dogs 9-23 kg Orange with grey
- Price
- £15.65
- Rating
- 4.6/5
- Reviews
- 35,728
- Age
- 7y ago

FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets.Dog Cat Horse Rabbit Brush Dod Comb (YELLOW L
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 2y ago

Best Professional Deshedding Tool and Pet Grooming Brush D-Shedz by Thunderpaws for Small Medium and Large Breeds of Dogs and Cats with Short or Long Hair Yellow
- Price
- £9.92
- Rating
- 4.4/5
- Reviews
- 20,301
- Age
- 10y ago
Trending
90-day click momentum
FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets. Dog Cat Horse Rabbit Brush (BLUE L)
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 2y ago

FURminator Undercoat deShedding Tool Cat M/L - Short hair
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 1,326
- Age
- 1y ago

FURminator Undercoat deShedding Tool for Medium Long Hair Dogs 9-23 kg
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 35,728
- Age
- 7y ago

FURminator Undercoat deShedding Tool for Large Long Hair Dogs 23-41 kg
- Price
- £18.50
- Rating
- 4.6/5
- Reviews
- 35,728
- Age
- 7y ago

Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 1,101
- Age
- 1y ago
Newest
by launch date
Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse
- Price
- £10.93
- Rating
- 4.3/5
- Reviews
- 1,101
- Age
- 1y ago

Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 1,101
- Age
- 1y ago

FURminator Undercoat deShedding Tool Cat S - Short hair
- Price
- £12.64
- Rating
- 4.6/5
- Reviews
- 1,326
- Age
- 1y ago

FURminator Undercoat deShedding Tool Cat M/L - Short hair
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 1,326
- Age
- 1y ago

FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets. Dog Cat Horse Rabbit Brush (BLUE L)
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
45
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- FURminator77%
- FURGROOM7%
- BUGALUGS6%
- Thunderpaws5%
- Candure2%
- LAADI2%
Demand
Grooming Products for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Grooming Products for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- furminator for dogs59K/yr
- grooming products for dogs46K/yr
- furminator25K/yr
- furminator brush6K/yr
- ferminator. brush dog4K/yr
- dog grooming accessories8K/yr
- dog grooming equipment6K/yr
- dog grooming tools5K/yr
- furminator for dogs short hair2K/yr
Reviews and returns
What reviews say buyers love and hate about Grooming Products for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Did absolutely nothing
Didnt work for my dog
Doesn't work
A bit expensive for something that doesn't work very well
Not worth it
was a waste of money
Not fit for purpose
Very small didn't like it
Go large
Not as good as seen
Not very good at all
Not as good as cheaper make
Too hard
hard brush they hair
hardness of the plastic inappropriate
Love
Very effective at removing hair
It removes a good amount of hair after a couple tries
Removes hair well
Very good tool
Good quality robust tool
EXCELLENT PRODUCT
Easy to use
such a simple tool
Looks lovely and easy to hold
Good price
Excellent value
Good value for money
does all things advertised
As described
Does what it says
Return
0.9% Return rate 35% Fixable by listing
Did absolutely nothing
Didnt work for my dog
Doesn't work
Not fit for purpose
Very small didn't like it
Go large
Doesnt work for short hair cats
Rubbish on cocker spaniel hair
Ok short hair dogs only really
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grooming Products for Dogs questions
Answered from the same tracked data.









