grooming products for dogs
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.38avg listing price — sweet spot $15–$100
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£7.69–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£120K£120K/yr · 161K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad14,711.19avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, grooming products for dogs is a £120K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
grooming products for dogs market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £74K–£99K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.4%
- Avg brand age
- 44 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
45
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- FURminator77%
- FURGROOM7%
- BUGALUGS6%
- Thunderpaws5%
- Candure2%
- LAADI2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top grooming products for dogs search terms
- furminator for dogs59K/yr
- grooming products for dogs46K/yr
- furminator25K/yr
- furminator brush6K/yr
- ferminator. brush dog4K/yr
- dog grooming accessories8K/yr
- dog grooming equipment6K/yr
- dog grooming tools5K/yr
- furminator for dogs short hair2K/yr
Top grooming products for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURminator Undercoat deShedding Tool for Medium Long Hair Dogs 9-23 kg
FURminator£15.494.6★35,728 rev
FURminator Undercoat deShedding Tool for Large Short Hair Dogs 23-41 kg
FURminator£17.894.6★35,728 rev
FURminator Undercoat deShedding Tool for Medium Short Hair Dogs 9-23 kg Orange with grey
FURminator£15.654.6★35,728 rev
FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets.Dog Cat Horse Rabbit Brush Dod Comb (YELLOW L
FURGROOM£7.984.6★542 rev
Best Professional Deshedding Tool and Pet Grooming Brush D-Shedz by Thunderpaws for Small Medium and Large Breeds of Dogs and Cats with Short or Long Hair Yellow
Thunderpaws£9.924.4★20,301 rev
Newest
by launch date
Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse
BUGALUGS£10.931,101 rev
Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)
BUGALUGS£11.081,101 rev
FURminator Undercoat deShedding Tool Cat S - Short hair
FURminator£12.641,326 rev
FURminator Undercoat deShedding Tool Cat M/L - Short hair
FURminator£15.761,326 rev
FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets. Dog Cat Horse Rabbit Brush (BLUE L)
FURGROOM£7.91542 rev
Trending
90-day click momentumFurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets. Dog Cat Horse Rabbit Brush (BLUE L)
FURGROOM£7.914.6★
FURminator Undercoat deShedding Tool Cat M/L - Short hair
FURminator£15.764.6★
FURminator Undercoat deShedding Tool for Medium Long Hair Dogs 9-23 kg
FURminator£15.494.6★
FURminator Undercoat deShedding Tool for Large Long Hair Dogs 23-41 kg
FURminator£18.504.6★
Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)
BUGALUGS£11.084.3★
What buyers say about grooming products for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Very effective at removing hair”
“Very good tool”
“Easy to use”
“Good price”
“does all things advertised”
“a quick wipe keeps it clean”
“so very effective”
“Amazing brush”
“It feels solid”
“Comfort for cat”
What buyers complain about
“Did absolutely nothing”
“A bit expensive for something that doesn't work very well”
“Not fit for purpose”
“Not as good as seen”
“Too hard”
“Tough to use”
“it can be messy”
“Absolutely useless for long hair cats”
“Doesnt work for short hair cats”
“I thought maybe it wasnt comfortable”
Top return reasons
Common questions
- Is grooming products for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £120K/yr across 16 tracked products. 90-day search growth is +17.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the grooming products for dogs niche?
- 6 brands and 45 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in grooming products for dogs?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Size-Overall. The return rate is 0.9%.
- When does demand for grooming products for dogs peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the grooming products for dogs niche?
- Listings span £7.69–£18.50; the average listing price is £12.38 (sweet spot $15–$100). The average incumbent carries 14,711 reviews — the moat a new listing must climb.