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Grooming Products for Dogs

Fail

The top 5 brands take 98% of clicks, so Grooming Products for Dogs is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£120K/yr161K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
74%top-5 click share · 6 brands · 45 sellers

Flapen Score

Grooming Products for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Grooming Products for Dogs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grooming Products for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grooming Products for Dogs 161K times last year and spent an estimated £120K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
6.0%
Market size, estimated
£120Ka year
Peak month
December2.0× the quietest month
Top search term
furminator for dogs59K searches a year

02 · Price

A sale here is worth £12.38.

Listings sell for £12.38 on average, from £7.69 to £18.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.38 that is £3K to £6K a year per listing.

Average price
£12.38under the $15 to $100 sweet spot
Price range
£7.69–£18.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #6 within Grooming. It carries 14,711 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#6in Grooming
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,711per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Grooming Products for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

45

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • FURminator77%
  • FURGROOM7%
  • BUGALUGS6%
  • Thunderpaws5%
  • Candure2%
  • LAADI2%

Demand

Grooming Products for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Grooming Products for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • furminator for dogs59K/yr
  • grooming products for dogs46K/yr
  • furminator25K/yr
  • furminator brush6K/yr
  • ferminator. brush dog4K/yr
  • dog grooming accessories8K/yr
  • dog grooming equipment6K/yr
  • dog grooming tools5K/yr
  • furminator for dogs short hair2K/yr

Reviews and returns

What reviews say buyers love and hate about Grooming Products for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall12%−0.08

Did absolutely nothing

Didnt work for my dog

Doesn't work

Value For Money12%−0.05

A bit expensive for something that doesn't work very well

Not worth it

was a waste of money

Size-Overall9%−0.04

Not fit for purpose

Very small didn't like it

Go large

Quality-Overall8%+0.39

Not as good as seen

Not very good at all

Not as good as cheaper make

Hard Feel7%−0.04

Too hard

hard brush they hair

hardness of the plastic inappropriate

Love

Hair Removal31%+2.79

Very effective at removing hair

It removes a good amount of hair after a couple tries

Removes hair well

Quality-Overall16%+0.39

Very good tool

Good quality robust tool

EXCELLENT PRODUCT

Ease Of Use10%+0.29

Easy to use

such a simple tool

Looks lovely and easy to hold

Value For Money8%−0.05

Good price

Excellent value

Good value for money

Advertised Vs Actual Product5%+0.13

does all things advertised

As described

Does what it says

Return

0.9% Return rate 35% Fixable by listing

Functionality-Overall32%▅█▇▆▆▇

Did absolutely nothing

Didnt work for my dog

Doesn't work

Size-Overall23%█▆█▅▇▆

Not fit for purpose

Very small didn't like it

Go large

Advertised Vs Actual Product8%▆▄▄▇▄█
Compatibility-Overall8%█▂▃▃▄▃
Suitability Short Hair5%▅▇▆▆▇█

Doesnt work for short hair cats

Rubbish on cocker spaniel hair

Ok short hair dogs only really

FAQ

Common Grooming Products for Dogs questions

Answered from the same tracked data.