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Grooming Products for Dogs

Fail

The top 5 brands take 98% of clicks, so Grooming Products for Dogs is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£120K/yr161K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
74%top-5 click share · 6 brands · 45 sellers

Flapen Score

Grooming Products for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Grooming Products for Dogs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grooming Products for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grooming Products for Dogs 161K times last year and spent an estimated £120K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
6.0%
Market size, estimated
£120Ka year
Peak month
December2.0× the quietest month
Top search term
furminator for dogs59K searches a year

02 · Price

A sale here is worth £12.38.

Listings sell for £12.38 on average, from £7.69 to £18.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.38 that is £3K to £6K a year per listing.

Average price
£12.38under the $15 to $100 sweet spot
Price range
£7.69–£18.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #6 within Grooming. It carries 14,711 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#6in Grooming
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,711per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Grooming Products for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

45

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • FURminator77%
  • FURGROOM7%
  • BUGALUGS6%
  • Thunderpaws5%
  • Candure2%
  • LAADI2%

Demand

Grooming Products for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Grooming Products for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • furminator for dogs59K/yr
  • grooming products for dogs46K/yr
  • furminator25K/yr
  • furminator brush6K/yr
  • ferminator. brush dog4K/yr
  • dog grooming accessories8K/yr
  • dog grooming equipment6K/yr
  • dog grooming tools5K/yr
  • furminator for dogs short hair2K/yr

Reviews and returns

What reviews say buyers love and hate about Grooming Products for Dogs

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Hair Removal”
12%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Did absolutely nothing”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Grooming Products for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data