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Groomers Dog Shampoo

Fail

The top 5 brands take 100% of clicks, so Groomers Dog Shampoo is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£44K/yr35K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
63%top-5 click share · 4 brands · 36 sellers

Flapen Score

Groomers Dog Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Groomers Dog Shampoo is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Groomers Dog Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Groomers Dog Shampoo 35K times last year and spent an estimated £44K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
9.6%
Market size, estimated
£44Ka year
Peak month
November1.4× the quietest month
Top search term
wahl dog shampoo9K searches a year

02 · Price

A sale here is worth £13.07.

Listings sell for £13.07 on average, from £6.40 to £22.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.07 that is £1K to £3K a year per listing.

Average price
£13.07under the $15 to $100 sweet spot
Price range
£6.40–£22.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Grooming. It carries 2,008 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Grooming
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,008per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Groomers Dog Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Wahl81%
  • Groomers16%
  • Pretty Pooch2%
  • GROOM PROFESSIONAL2%

Demand

Groomers Dog Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Groomers Dog Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wahl dog shampoo9K/yr
  • dog shampoo 5l7K/yr
  • dirty beastie dog shampoo6K/yr
  • groomers dog shampoo7K/yr
  • wahl shampoo4K/yr
  • wahl shampoo for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Groomers Dog Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell47%−0.14

a strong after smell

the smell isnt nice

dog still smells like dog

Thickness9%−0.06

So thin now

Very disapointed this time around the shampoo was as thin as water

Functionality-Overall9%−0.06

Did not work

Ease Of Cleaning7%+0.44

dirty after every walk

by time I'm done it all gets rinsed off in one

Instructions/User Manual/Troubleshooting3%

Not gonna lie i am not one to read directions to me its a shampoo that goes on wet fur

Love

Smell54%−0.14

Smells absolutely beautiful

Smells lush

Fabulous smell

Value For Money12%+1.82

Good value

Worth the money

Value for money

Quality-Overall7%

Good product, hasnt irritated dogs skin which is good

Excellent Product

Good quality shampoo

Soft Feel4%

Gentle enough for regular grooms, leaves coats soft, skin moisturised, and dogs comfy

Flo fur feels so soft

soft after her bath

Advertised Vs Actual Product3%+0.45

Does the job

Does what it says

It did what its suppose to do

Return

0.1% Return rate 33% Fixable by listing

Indigestion33%█▁▁▁▁▁
Color33%
Leak-Proof33%▁█▁▁▁▁

FAQ

Common Groomers Dog Shampoo questions

Answered from the same tracked data.