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Greyhound Food

Fail

The top 5 brands take 100% of clicks, so Greyhound Food is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£171K/yr54K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
62%top-5 click share · 4 brands · 53 sellers

Flapen Score

Greyhound Food against its category

The dotted line is the Pet Supplies average. Past it, Greyhound Food is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Greyhound Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Greyhound Food 54K times last year and spent an estimated £171K. All 4 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
15.8%
Market size, estimated
£171Ka year
Peak month
February2.1× the quietest month
Top search term
burgess sensitive dog food25K searches a year

02 · Price

A sale here is worth £20.02.

Listings sell for £20.02 on average, from £7.03 to £31.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £20.02 that is £5K to £10K a year per listing.

Average price
£20.02inside the $15 to $100 sweet spot
Price range
£7.03–£31.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #296 within Food. It carries 573 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
6%
Out of stock, average day
0.0%
Average rank
#296in Food
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
573per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
105 months

Products

Top Greyhound Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Burgess47%
  • Supadog28%
  • Burgess Sensitive24%
  • Excel1%

Demand

Greyhound Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Greyhound Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgess sensitive dog food25K/yr
  • burgess dog food17K/yr
  • burgess7K/yr
  • burgess sensitive dog food 12.5kg3K/yr
  • burgess supadog2K/yr

Reviews and returns

What reviews say buyers love and hate about Greyhound Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies13%+0.59

prone to allergies

My cockapoo was constantly itching her paws

Quality-Overall12%−0.18

Disappointing considering the positive reviews

Poor quality

Disappointing Quality and My Dog Refused to Eat It

Stale/Rotten/Spoiled8%−0.10

Rubbish

Taste-Overall8%+0.84

i don't like the taste

Size-Overall8%+0.15

Very small

Thay were smaller than ithought

Love

Pet Friendly35%

Happy dog

Dog loves it

Our dog really likes this

Quality-Overall17%−0.18

Quality product at a fair price ~ and delivered promptly

Excellent product

Good quality,

Value For Money14%+1.01

the bag offers good value for the amount provided

Value for money

Good price

Taste-Overall6%+0.84

The dogs love its taste

the best part is that he loves the taste

Num nummy

Advertised Vs Actual Product5%+0.18

Does the job

As described by seller

FAQ

Common Greyhound Food questions

Answered from the same tracked data.