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Green Lipped Mussel for Dogs

Fail

Demand is soft, at -13.9% this quarter, so Green Lipped Mussel for Dogs is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£114K/yr93K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
68%top-5 click share · 13 brands · 15 sellers

Flapen Score

Green Lipped Mussel for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Green Lipped Mussel for Dogs is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Lipped Mussel for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Lipped Mussel for Dogs 93K times last year and spent an estimated £114K. The top 5 brands take 75% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
11.1%
Market size, estimated
£114Ka year
Peak month
March2.5× the quietest month
Top search term
green lipped mussel for dogs79K searches a year

02 · Price

A sale here is worth £11.10.

Listings sell for £11.10 on average, from £7.53 to £18.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.10 that is £6K to £8K a year per listing.

Average price
£11.10under the $15 to $100 sweet spot
Price range
£7.53–£18.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #122 within Health Supplies. It carries 1,093 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#122in Health Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,093per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Green Lipped Mussel for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

  • Zipvit23%
  • puptons22%
  • The Honest Dog Co15%
  • OKKÖBI9%
  • VITALITYVITS7%
  • PetSol6%

Demand

Green Lipped Mussel for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.5×

Search terms

Top Green Lipped Mussel for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green lipped mussel for dogs79K/yr
  • green lipped mussel powder for dogs6K/yr
  • green lipped mussel powder4K/yr
  • green mussel for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Lipped Mussel for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell41%−0.17

It smells very fishy

Bad smell

Was such a strong smell

Functionality-Overall7%−0.14

Didnt work a

Did not work for my dogs health

Ingredients-Overall4%−0.06

worry the ingredients are not compatable with a dogs digestive system

Advertised Vs Actual Product4%

Very misleading

Stale/Rotten/Spoiled4%

Condition

Love

Pet Friendly16%

Worked a treat for my dog

Very good my dog has arthurites

My dog loves it

Quality-Overall12%+0.91

Excellent quality and storage is easy

This is one of the better formulas

Great product

Smell11%−0.17

Smells delicious

It smells quite strong

The smell is not overly pungent

Value For Money11%+1.22

Good price

Value for money and very effective

good value

Taste-Overall8%+0.55

Our dog loves the taste

The powder has a strong fishy aroma

he love the taste

Return

0.1% Return rate 0% Fixable by listing

Certifications33%▁▁▁▁▁█
Indigestion33%▁▁█▁▁▁

Made my dog ill - upset stomach

Ease Of Use33%▁▁█▁▁▁

FAQ

Common Green Lipped Mussel for Dogs questions

Answered from the same tracked data.