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Green Lipped Mussel for Dogs

Fail

Demand is soft, at -13.9% this quarter, so Green Lipped Mussel for Dogs is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£114K/yr93K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
68%top-5 click share · 13 brands · 15 sellers

Flapen Score

Green Lipped Mussel for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Green Lipped Mussel for Dogs is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Lipped Mussel for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Lipped Mussel for Dogs 93K times last year and spent an estimated £114K. The top 5 brands take 75% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
11.1%
Market size, estimated
£114Ka year
Peak month
March2.5× the quietest month
Top search term
green lipped mussel for dogs79K searches a year

02 · Price

A sale here is worth £11.10.

Listings sell for £11.10 on average, from £7.53 to £18.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.10 that is £6K to £8K a year per listing.

Average price
£11.10under the $15 to $100 sweet spot
Price range
£7.53–£18.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #122 within Health Supplies. It carries 1,093 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#122in Health Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,093per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Green Lipped Mussel for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

19%

  • Zipvit23%
  • puptons22%
  • The Honest Dog Co15%
  • OKKÖBI9%
  • VITALITYVITS7%
  • PetSol6%

Demand

Green Lipped Mussel for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.5×

Search terms

Top Green Lipped Mussel for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green lipped mussel for dogs79K/yr
  • green lipped mussel powder for dogs6K/yr
  • green lipped mussel powder4K/yr
  • green mussel for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Lipped Mussel for Dogs

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Pet Friendly”
41%of negative reviews mention “Smell”
0.1%of orders come back
“It smells very fishy”
A buyer, on “Smell”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Green Lipped Mussel for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data