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Gravy Bones for Dogs

Gravy Bones for Dogs shows low returns (0.0%), but soft demand (-8.7% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 53Growth 21Conversion 99Competition 52Returns 100Price range 49Avg price 26Brand share 33Review moat 67Quality gap 24
This niche Category average

Is Gravy Bones for Dogs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gravy Bones for Dogs is a £342K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 51/100.

Gravy Bones for Dogs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.7% over the last 90 days and 18.8% of searches end in a purchase.

£342K

revenue / yr

Units sold / yr50K
Search volume / yr-8.7%199K
Conversion rate18.8%
Avg price£9.15

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers12 · 89
Top-5 product click share54%
Open market15%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement62%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews809

Top Gravy Bones for Dogs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£14K£27K£41K£55K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

89

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

11%

  • Pedigree34%
  • Extra Select18%
  • Fold Hill13%
  • Pet Ting11%
  • MALTBYS' STORES 1904 LTD10%
  • Trusty3%
  • Open — no brand owns it (6 brands, 11%)

Gravy Bones for Dogs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume199KCVR18.8%Products21Brands12Top 5 Brands85%OOS Rate13.0%Rating4.6★Reviews809Avg BSR#389
5K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Gravy Bones for Dogs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gravy bones for dogs109K/yr
  • gravy bones45K/yr
  • dog gravy bones16K/yr
  • biscrok gravy bones10K/yr
  • pedigree gravy bones6K/yr
  • gravy bones for dogs pedigree4K/yr
  • dog treats gravy bones4K/yr
  • pedigree gravy bones for dogs5K/yr

What reviews say buyers love and hate about Gravy Bones for Dogs

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Pet Friendly47%

Dog happy

Value For Money22%

Great value

Quality-Overall7%

The wee bone treats inside are great

Size-Overall6%

Decent size

Taste-Overall6%

They love the taste of these

What buyers complain about

74% of reviews
Value For Money29%

Expensive

Durability7%

I usually break the

Advertised Vs Actual Product7%

i misread product as being 1KG

Defective Material/Parts7%

Damaged goods

Quality-Overall7%

Cheap

Common Gravy Bones for Dogs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gravy Bones for Dogs 51/100 on Amazon United Kingdom — Worth a look. The niche generates £342K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -8.7% over the last 90 days.
Search demand for Gravy Bones for Dogs on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.