Is gravy bones for dogs profitable to sell on Amazon United Kingdom?

The niche generates £342K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the gravy bones for dogs niche?

12 brands and 89 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in gravy bones for dogs?

Top complaints mined from reviews: Value For Money, Durability, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for gravy bones for dogs peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the gravy bones for dogs niche?

Listings span £1.21–£28.39; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 809 reviews — the moat a new listing must climb.

gravy bones for dogs

Worth a look

Shows low returns (0.0%), but soft demand (-8.7% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good809

avg incumbent reviews — the moat a new listing must climb

Market size

Good£342K

£342K/yr · 199K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£1.21–£28.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.15

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, gravy bones for dogs is a £342K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

gravy bones for dogs market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £366K–£458K; units × avg price
Conversion rate: 18.8%
Avg BSR: #389
Page quality: 0%
Prime: 62%
Sponsored: 62%
Out of stock: 13.0%
Avg brand age: 64 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

11%

Pedigree34%
Extra Select18%
Fold Hill13%
Pet Ting11%
MALTBYS' STORES 1904 LTD10%
Trusty3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top gravy bones for dogs search terms

gravy bones for dogs109K/yr -12.7%16.0% conv.
gravy bones45K/yr +1.8%14.4% conv.
dog gravy bones16K/yr -17.6%15.1% conv.
biscrok gravy bones10K/yr -9.5%12.7% conv.
pedigree gravy bones6K/yr +11.9%8.0% conv.
gravy bones for dogs pedigree4K/yr -0.3%11.1% conv.
dog treats gravy bones4K/yr -21.3%13.2% conv.
pedigree gravy bones for dogs5K/yr -7.7%7.4% conv.

All search terms

Top gravy bones for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PEDIGREE BISCROK Adult Dog Treats Multi Mix Biscuits 500g

Pedigree£1.214.7★3,831 rev

Pet Ting Gravy Bones Biscuits Dog Treats 3L Tub

Pet Ting£8.524.6★1,903 rev

Pointer - Beef Flavoured Gravy Bones Beefy Dog Treats Tasty Gravy Dog Bones 1.5kg

Fold Hill£7.544.6★3,064 rev

Extra Select Gravy Bones Beef Flavoured Dog Treat Biscuits in a 1ltr Bucket (approx 110 biscuits)

Extra Select£3.694.4★420 rev

PEDIGREE BISCROK Gravy Bones Adult Dog Treats Original Biscuits 12 x 400g

Pedigree£17.664.8★2,925 rev

Newest

by launch date

1x BISCROK Gravy Bones Original Adult Dog Treats Bundle with FREE Dog Tennis Ball | Crunchy Gravy-Coated Dog Biscuits | Training Rewards | Healthy Daily Treats for All Dog Breeds

HARIRR£6.983 rev

4w ago

2 x BISCROK Gravy Bones Original Dog Biscuits Bundle with FREE Feeding Scoops with Measurement Markings | Crunchy Dog Treats for Training Rewarding & Everyday Snacking

Belgravea£12.542 rev

1mo ago

Gravy Bones for Dogs 1kg | Crunchy Dog Biscuits & Dog Treats | Dog Training Treats for Small Medium & Large Dogs | Dog Bones & Small Dog Biscuits | by Trusty Pet Supplies

Trusty£9.2022 rev

5mo ago

Pedigree Biscrok Gravy Bones Original Dog Treats 400g x 2 EPISHED Pack Crunchy Gravy Coated Biscuits Healthy Training Snacks for Dogs Enriched with Vitamins Calcium Omega 3 Tasty Meaty Dog Biscuits

Epished£7.6029 rev

9mo ago

Gravy Bones Dog Treats Original 1.5 kg

Generic£11.834 rev

1y ago

What buyers say about gravy bones for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly47%

“Dog happy”

Value For Money22%

“Great value”

Quality-Overall7%

“The wee bone treats inside are great”

Size-Overall6%

“Decent size”

Taste-Overall6%

“They love the taste of these”

Durability2%

“The biscuits are easily breakable so they go a long way”

Advertised Vs Actual Product2%

“They do the job”

Soft Feel2%

“Biscuits were very soft”

Gifting Purpose1%

“these are good treats for your favourite pooch”

Fun/Entertainment Experience1%

“dogs really enjoyed them”

What buyers complain about

Value For Money29%

“Expensive”

Durability7%

“I usually break the”

Advertised Vs Actual Product7%

“i misread product as being 1KG”

Defective Material/Parts7%

“Damaged goods”

Quality-Overall7%

“Cheap”

Smell5%

“These smell just like normal gravy”

Size-Overall4%

“This is a BIG bag”

Taste-Overall4%

“they wont eat those”

Ease Of Chewing/Swallowing2%

“My rescue barely chews anything”

Moist/Dry2%

“left in the rain so was damp”

Common questions

Is gravy bones for dogs profitable to sell on Amazon United Kingdom?: The niche generates £342K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the gravy bones for dogs niche?: 12 brands and 89 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in gravy bones for dogs?: Top complaints mined from reviews: Value For Money, Durability, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for gravy bones for dogs peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the gravy bones for dogs niche?: Listings span £1.21–£28.39; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 809 reviews — the moat a new listing must climb.