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Gravy Bones for Dogs

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -8.7% this quarter, so Gravy Bones for Dogs is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£342K/yr199K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
54%top-5 click share · 12 brands · 89 sellers

Flapen Score

Gravy Bones for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Gravy Bones for Dogs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gravy Bones for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gravy Bones for Dogs 199K times last year and spent an estimated £342K. The top 5 brands take 85% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 18.8% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
18.8%
Market size, estimated
£342Ka year
Peak month
November1.5× the quietest month
Top search term
gravy bones for dogs109K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £1.21 to £28.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £9.15 that is £14K to £18K a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£1.21–£28.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #389 within Food. It carries 809 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
62%
Out of stock, average day
13.0%
Average rank
#389in Food
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
809per listing
Listings tracked
21

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Gravy Bones for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

89

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 99%

Open market

11%

  • Pedigree34%
  • Extra Select18%
  • Fold Hill13%
  • Pet Ting11%
  • MALTBYS' STORES 1904 LTD10%
  • Trusty3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Gravy Bones for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gravy Bones for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gravy bones for dogs109K/yr
  • gravy bones45K/yr
  • dog gravy bones16K/yr
  • biscrok gravy bones10K/yr
  • pedigree gravy bones6K/yr
  • gravy bones for dogs pedigree4K/yr
  • dog treats gravy bones4K/yr
  • pedigree gravy bones for dogs5K/yr

Reviews and returns

What reviews say buyers love and hate about Gravy Bones for Dogs

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Pet Friendly”
29%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Expensive”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gravy Bones for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data