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Grain Free Wet Cat Food

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Grain Free Wet Cat Food is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£265K/yr145K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
56%top-5 click share · 4 brands · 54 sellers

Flapen Score

Grain Free Wet Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Grain Free Wet Cat Food is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grain Free Wet Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grain Free Wet Cat Food 145K times last year and spent an estimated £265K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £265K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
11.2%
Market size, estimated
£265Ka year
Peak month
September4.6× the quietest month
Top search term
hilife cat food31K searches a year

02 · Price

A sale here is worth £16.35.

Listings sell for £16.35 on average, from £5.77 to £52.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £16.35 that is £8K to £12K a year per listing.

Average price
£16.35inside the $15 to $100 sweet spot
Price range
£5.77–£52.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #62 within Cats. It carries 501 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#62in Cats
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
501per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Grain Free Wet Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£40K£53K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

0%

  • HILIFE70%
  • Meowing Heads15%
  • COOKHOUSE13%
  • HARRINGTONS2%
  • Open — no brand owns it (0%)

Demand

Grain Free Wet Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.6×

Search terms

Top Grain Free Wet Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hilife cat food31K/yr
  • hi life cat food31K/yr
  • cookhouse cat food13K/yr
  • meowing heads wet cat food15K/yr
  • high meat content wet cat food10K/yr
  • hilife7K/yr
  • hi life7K/yr
  • cat food for fussy eaters6K/yr
  • meowing heads6K/yr
  • cookhouse4K/yr

Reviews and returns

What reviews say buyers love and hate about Grain Free Wet Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%+0.30

theyre often much more expensive compared to these

These are expensive yes

it is more expensive than other brands

Smell15%−0.16

The fishy smell can be a bit strong

Smells like fish

absolutely stinks

Indigestion13%−0.16

Made all 4 of my cats ill, diarrhea and vomiting

Made both my cats sick

Did not help with cats indigestion so have not purchased again

Quality-Overall7%+0.23

Not the highest quality

the low quality supermarket brands like felix etc

I'm not going to say this is high quality food

Flavor4%−0.07

Not equal amounts of each flavour

Cat Will not eat any flavour

Love

Pet Friendly38%

Cats Love it

good for cats

Cats approve

Quality-Overall16%+0.23

Good quality food

Excellent product

Its good quality food

Value For Money12%+0.30

Good price

Excellent value for money

Fair price

Smell6%−0.16

I think they smell really fresh too

little smell

no weird smell

Taste-Overall6%

Apparently they taste great

Good food

Cats love this food

Return

0.1% Return rate 33% Fixable by listing

Flavor67%▁▁▁▁█▁

Not equal amounts of each flavour

Cat Will not eat any flavour

Advertised Vs Actual Product33%▁█▁▁▁▁

the brand is WRONG for listing this cat food as HYPOALLERGENIC food when it clearly is not

MISS LEADING DESCRIPTION

FAQ

Common Grain Free Wet Cat Food questions

Answered from the same tracked data.