Grain Free Wet Cat Food
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Grain Free Wet Cat Food is a Maybe.
- Flapen Score
- 55 / 100Top 28% of 875 Pet Supplies niches · +5 vs the category median of 5055
- Market size
- £265K/yr145K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 56%top-5 click share · 4 brands · 54 sellers
Flapen Score
Grain Free Wet Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Grain Free Wet Cat Food is stronger. Inside it, weaker.
Market
The Grain Free Wet Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grain Free Wet Cat Food 145K times last year and spent an estimated £265K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £265K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £265Ka year
- Peak month
- September4.6× the quietest month
- Top search term
- hilife cat food31K searches a year
02 · Price
A sale here is worth £16.35.
Listings sell for £16.35 on average, from £5.77 to £52.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £16.35 that is £8K to £12K a year per listing.
- Average price
- £16.35inside the $15 to $100 sweet spot
- Price range
- £5.77–£52.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #62 within Cats. It carries 501 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #62in Cats
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 501per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Grain Free Wet Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HiLife its only natural - Complete Wet Cat Food - The Big Chicken One in Jelly - 100% Natural Ingredients Grain Free 32 Pouches x 70g
- Price
- £13.62
- Rating
- 4.3/5
- Reviews
- 1,249
- Age
- 9y ago

32 x HiLife Its Only Natural Cat Pouch Multipack The Big Tuna One In Jelly 70g
- Price
- £12.85
- Rating
- 4.3/5
- Reviews
- 908
- Age
- 9y ago

Meowing Heads Wet Adult Cat Food 100g (Variety Pack of 10) - Turkey Chicken Beef & Fish Pouches - Natural Ingredients - Grain Free - With Vitamins & Minerals - Complete & Balanced Nutrition For Cats
- Price
- £8.91
- Rating
- 4.1/5
- Reviews
- 923
- Age
- 7y ago

COOKHOUSE 100% Natural & Complete Luxury Wet Cat Food - 36 x 70g Pouches - Chicken Breast/Chicken Breast with Beef - Fillets in Jelly
- Price
- £22.10
- Rating
- 4.1/5
- Reviews
- 363
- Age
- 1y ago

HiLife Its Only Natural Cat Pouch Multipack The Big Fishy One In Jelly 32x70g
- Price
- £15.41
- Rating
- 4.4/5
- Reviews
- 610
- Age
- 9y ago
Trending
90-day click momentum
COOKHOUSE 100% Pure Chicken Breast / 100% Whole Tuna Loin Fillet Luxury Cat Treats - 24 x 30g Pouches - 100% Natural - Grain Free - High Protein - Low Fat Cat Snack
- Price
- £20.69
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 12mo ago

HiLife Adult Wet Cat Food Mixed Ocean Fish in Jelly Recipes Complete Cat Food Pouches 100% Natural & Grain Free Ocean Fish / Sardine with Tuna (32 x 70g Pouches)
- Price
- £14.08
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 3y ago

COOKHOUSE 100% Natural & Complete Luxury Wet Cat Food - 36 x 70g Pouches - Chicken Breast/Chicken Breast with Beef - Fillets in Jelly
- Price
- £22.10
- Rating
- 4.1/5
- Reviews
- 363
- Age
- 1y ago

COOKHOUSE 100% Natural & Complete Luxury Wet Cat Food - 36 x 70g Pouches - Tuna Loin/Tuna Loin with Sardine - Fillets in Jelly
- Price
- £22.14
- Rating
- 4.1/5
- Reviews
- 363
- Age
- 1y ago

Meowing Heads Complete Wet Adult Cat Food Mega Pack 100g (Pack of 60) - 93% Natural Turkey Chicken Beef & Fish Pouches with No Artificial Flavours Grain-Free Recipe
- Price
- £52.12
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 7y ago
Newest
by launch date
COOKHOUSE 100% Pure Chicken Breast / 100% Whole Tuna Loin Fillet Luxury Cat Treats - 24 x 30g Pouches - 100% Natural - Grain Free - High Protein - Low Fat Cat Snack
- Price
- £20.69
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 12mo ago

COOKHOUSE 100% Natural & Complete Luxury Wet Cat Food - 36 x 70g Pouches - Chicken Breast/Chicken Breast with Beef - Fillets in Jelly
- Price
- £22.10
- Rating
- 4.1/5
- Reviews
- 363
- Age
- 1y ago

COOKHOUSE 100% Natural & Complete Luxury Wet Cat Food - 36 x 70g Pouches - Tuna Loin/Tuna Loin with Sardine - Fillets in Jelly
- Price
- £22.14
- Rating
- 4.1/5
- Reviews
- 363
- Age
- 1y ago

HiLife Adult Wet Cat Food Mixed Chicken Recipes in Jelly Complete Cat Food Pouches 100% Natural & Grain Free Chicken Breast / with Duck / with Beef (8 x 70g Pouches)
- Price
- £5.78
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago

HiLife Adult Wet Cat Food Mixed Seafood Recipes in Jelly Complete Cat Food Pouches 100% Natural & Grain Free Tuna Loin / with Sardine / with Mackerel(8 x 70g Pouches)
- Price
- £5.77
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
0%
- HILIFE70%
- Meowing Heads15%
- COOKHOUSE13%
- HARRINGTONS2%
- Open — no brand owns it (0%)
Demand
Grain Free Wet Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.6×
Search terms
Top Grain Free Wet Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hilife cat food31K/yr
- hi life cat food31K/yr
- cookhouse cat food13K/yr
- meowing heads wet cat food15K/yr
- high meat content wet cat food10K/yr
- hilife7K/yr
- hi life7K/yr
- cat food for fussy eaters6K/yr
- meowing heads6K/yr
- cookhouse4K/yr
Reviews and returns
What reviews say buyers love and hate about Grain Free Wet Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
theyre often much more expensive compared to these
These are expensive yes
it is more expensive than other brands
The fishy smell can be a bit strong
Smells like fish
absolutely stinks
Made all 4 of my cats ill, diarrhea and vomiting
Made both my cats sick
Did not help with cats indigestion so have not purchased again
Not the highest quality
the low quality supermarket brands like felix etc
I'm not going to say this is high quality food
Not equal amounts of each flavour
Cat Will not eat any flavour
Love
Cats Love it
good for cats
Cats approve
Good quality food
Excellent product
Its good quality food
Good price
Excellent value for money
Fair price
I think they smell really fresh too
little smell
no weird smell
Apparently they taste great
Good food
Cats love this food
Return
0.1% Return rate 33% Fixable by listing
Not equal amounts of each flavour
Cat Will not eat any flavour
the brand is WRONG for listing this cat food as HYPOALLERGENIC food when it clearly is not
MISS LEADING DESCRIPTION
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grain Free Wet Cat Food questions
Answered from the same tracked data.









