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Grain Free Wet Cat Food

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Grain Free Wet Cat Food is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£265K/yr145K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
56%top-5 click share · 4 brands · 54 sellers

Flapen Score

Grain Free Wet Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Grain Free Wet Cat Food is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grain Free Wet Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grain Free Wet Cat Food 145K times last year and spent an estimated £265K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £265K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
11.2%
Market size, estimated
£265Ka year
Peak month
September4.6× the quietest month
Top search term
hilife cat food31K searches a year

02 · Price

A sale here is worth £16.35.

Listings sell for £16.35 on average, from £5.77 to £52.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £16.35 that is £8K to £12K a year per listing.

Average price
£16.35inside the $15 to $100 sweet spot
Price range
£5.77–£52.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #62 within Cats. It carries 501 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#62in Cats
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
501per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Grain Free Wet Cat Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£40K£53K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

54

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 94%

Open market

0%

  • HILIFE70%
  • Meowing Heads15%
  • COOKHOUSE13%
  • HARRINGTONS2%
  • Open — no brand owns it (0%)

Demand

Grain Free Wet Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.6×

Search terms

Top Grain Free Wet Cat Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hilife cat food31K/yr
  • hi life cat food31K/yr
  • cookhouse cat food13K/yr
  • meowing heads wet cat food15K/yr
  • high meat content wet cat food10K/yr
  • hilife7K/yr
  • hi life7K/yr
  • cat food for fussy eaters6K/yr
  • meowing heads6K/yr
  • cookhouse4K/yr

Reviews and returns

What reviews say buyers love and hate about Grain Free Wet Cat Food

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Pet Friendly”
25%of negative reviews mention “Value For Money”
0.1%of orders come back
“theyre often much more expensive compared to these”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Grain Free Wet Cat Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data