Grain Free Cat Food
MaybeReturns run at only 0.1% of orders. But demand is soft, at -24.0% this quarter, so Grain Free Cat Food is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 875 Pet Supplies niches · +4 vs the category median of 5054
- Market size
- £195K/yr136K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 41%top-5 click share · 11 brands · 109 sellers
Flapen Score
Grain Free Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Grain Free Cat Food is stronger. Inside it, weaker.
Market
The Grain Free Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grain Free Cat Food 136K times last year and spent an estimated £195K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £195Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- applaws dry cat food35K searches a year
02 · Price
A sale here is worth £11.67.
Listings sell for £11.67 on average, from £3.18 to £31.68. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.67 that is £3K to £6K a year per listing.
- Average price
- £11.67under the $15 to $100 sweet spot
- Price range
- £3.18–£31.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Cats. It carries 1,613 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Cats
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,613per listing
- Listings tracked
- 39
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Grain Free Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Applaws Complete Natural Grain Free Chicken with Duck Dry Cat Food - 2kg
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 11y ago

Applaws Complete and Grain Free Dry Adult Cat Food 2kg Chicken with Salmon High Protein Cat Kibble (Pack of 1)
- Price
- £11.33
- Rating
- 4.5/5
- Reviews
- 3,534
- Age
- 15y ago

Applaws Complete Natural and Grain Free Dry Adult Cat Food Chicken 2 kg Bag
- Price
- £11.47
- Rating
- 4.2/5
- Reviews
- 2,122
- Age
- 15y ago

by Amazon Dry Cat Food for Adult Cats Grainfree Recipe with Fresh Salmon 1 Pack of 3kg (Previously a Lifelong brand same product)
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 2,297
- Age
- 5y ago

by Amazon Grain-Free Complete Wet Food for Adult Cats Mixed Selection In Jelly 4.8 kg (48 pouches of 100g)
- Price
- £9.27
- Rating
- 4.2/5
- Reviews
- 5,129
- Age
- 4y ago
Trending
90-day click momentum
Applaws Complete Natural Dry Cat Food 350g Adult Ocean Fish with Salmon
- Price
- £3.41
- Rating
- 4.2/5
- Reviews
- 283
- Age
- 9y ago

Applaws Complete dry food for cats ocean fish with salmon for adult cats - 6 kg resealable bag
- Price
- £29.43
- Rating
- 4.5/5
- Reviews
- 338
- Age
- 9y ago

Applaws Complete and Grain Free Dry Cat Food Adult Chicken 400g
- Price
- £3.66
- Rating
- 4.1/5
- Reviews
- 354
- Age
- 14y ago

Applaws Complete and Grain Free Dry Cat Food for Senior Cats Chicken 2 kg Bag
- Price
- £13.37
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 11y ago

Applaws Complete and Grain Free Dry Cat Food Adult Ocean Fish with Salmon 1.8kg (Pack of 1)
- Price
- £11.01
- Rating
- 4.2/5
- Reviews
- 614
- Age
- 9y ago
Newest
by launch date
IAMS Grain Free Adult Wet Cat Food Meat Variety Mix in Gravy 12 x 85g - No Added Sugar
- Price
- £5.46
- Rating
- 4.0/5
- Reviews
- 224
- Age
- 1y ago

IAMS Grain Free Adult Complete Dry Cat Food Chicken 2.5kg - Supports Strong Immune System
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 1y ago

by Amazon Grain-Free Complete Wet Food for Adult Cats Mixed Selection In Jelly 4.8 kg (48 pouches of 100g)
- Price
- £9.27
- Rating
- 4.2/5
- Reviews
- 5,129
- Age
- 4y ago

Harringtons Complete Wet Adult Cat Food Pouch Mixed in Jelly Pack 40x85g
- Price
- £11.03
- Rating
- 4.4/5
- Reviews
- 2,974
- Age
- 4y ago

by Amazon Grain-Free Complete Balanced Wet Food for Adult Cats Meat Selection in Jelly 4.8 kg (48 pouches of 100g)
- Price
- £9.24
- Rating
- 4.2/5
- Reviews
- 3,145
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
109
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
5%
- Applaws50%
- by Amazon29%
- HARRINGTONS6%
- IAMS5%
- Purr and Miaow3%
- Scrumbles2%
- Open — no brand owns it (5 brands, 5%)
Demand
Grain Free Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Grain Free Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- applaws dry cat food35K/yr
- grain free cat food38K/yr
- grain free wet cat food15K/yr
- grain free dry cat food14K/yr
- high protein cat food wet5K/yr
- grain free cat food wet5K/yr
- grain free cat food dry6K/yr
- applaws dry cat food adult2K/yr
- applaws cat dry food3K/yr
- cat food grain free4K/yr
Reviews and returns
What reviews say buyers love and hate about Grain Free Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Nasty smell
Absolutely disgusting smell
Sometimes the smell is stronger
they ended up having a bad tummy
sickness and diarrhoea
Made both my cats sick
price does fluctuate
not worth the money either
it is more expensive than other brands
My guess is theyve switched to a lower quality supplier
Poor quality
Extremely low-quality product
Odd sizes
Larger bag
The portions are small
Love
Cats love it
My dogs love this
The cat approves
Great deal
Excellent value for money
value for money
Good quality food
Good Quality
Quality food
Taste great
Cats love this food
Great food
good variety in the pack
My Cat loves the other flavor she's tried
my cat loves all flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grain Free Cat Food questions
Answered from the same tracked data.









