How competitive is the Grain Free Cat Food niche on Amazon United Kingdom?

11 brands and 109 sellers compete in Grain Free Cat Food on Amazon United Kingdom. The top 5 Grain Free Cat Food products take 41% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Grain Free Cat Food?

Grain Free Cat Food buyers on Amazon United Kingdom complain most about Smell, Indigestion, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Grain Free Cat Food niche?

Grain Free Cat Food sells for £11.67 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.18–£31.68. The average incumbent carries 1,613 reviews — the moat a new listing must climb.

Grain Free Cat Food

Grain Free Cat Food shows low returns (0.1%), but soft demand (-24.0% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Grain Free Cat Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Grain Free Cat Food is a £195K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 54/100.

Grain Free Cat Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.0% over the last 90 days and 12.3% of searches end in a purchase.

£195K

revenue / yr

Units sold / yr15K

Search volume / yr-24.0%136K

Conversion rate12.3%

Avg price£11.67

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers11 · 109

Top-5 product click share41%

Open market7%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 39 products

Top Grain Free Cat Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Applaws Complete Natural Grain Free Chicken with Duck Dry Cat Food - 2kg

Price: £10.91
Rating: 4.7/5
Reviews: 289
Age: 11y ago

Applaws Complete and Grain Free Dry Adult Cat Food 2kg Chicken with Salmon High Protein Cat Kibble (Pack of 1)

Price: £11.33
Rating: 4.5/5
Reviews: 3,534
Age: 15y ago

Applaws Complete Natural and Grain Free Dry Adult Cat Food Chicken 2 kg Bag

Price: £11.47
Rating: 4.2/5
Reviews: 2,122
Age: 15y ago

by Amazon Dry Cat Food for Adult Cats Grainfree Recipe with Fresh Salmon 1 Pack of 3kg (Previously a Lifelong brand same product)

Price: £10.33
Rating: 4.5/5
Reviews: 2,297
Age: 5y ago

by Amazon Grain-Free Complete Wet Food for Adult Cats Mixed Selection In Jelly 4.8 kg (48 pouches of 100g)

Price: £9.27
Rating: 4.2/5
Reviews: 5,129
Age: 4y ago

Newest

by launch date

IAMS Grain Free Adult Wet Cat Food Meat Variety Mix in Gravy 12 x 85g - No Added Sugar

Price: £5.46
Rating: 4.0/5
Reviews: 224
Age: 1y ago

IAMS Grain Free Adult Complete Dry Cat Food Chicken 2.5kg - Supports Strong Immune System

Price: £10.60
Rating: 4.6/5
Reviews: 286
Age: 1y ago

by Amazon Grain-Free Complete Wet Food for Adult Cats Mixed Selection In Jelly 4.8 kg (48 pouches of 100g)

Price: £9.27
Rating: 4.2/5
Reviews: 5,129
Age: 4y ago

Harringtons Complete Wet Adult Cat Food Pouch Mixed in Jelly Pack 40x85g

Price: £11.03
Rating: 4.4/5
Reviews: 2,974
Age: 4y ago

by Amazon Grain-Free Complete Balanced Wet Food for Adult Cats Meat Selection in Jelly 4.8 kg (48 pouches of 100g)

Price: £9.24
Rating: 4.2/5
Reviews: 3,145
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

109

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

Applaws50%
by Amazon29%
HARRINGTONS6%
IAMS5%
Purr and Miaow3%
Scrumbles2%
Open — no brand owns it (5 brands, 5%)

Grain Free Cat Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR12.3%Products39Brands11Top 5 Brands93%OOS Rate0.0%Rating4.4★Reviews1,613Avg BSR#56

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Top Grain Free Cat Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

applaws dry cat food35K/yr +4.8%15.2% conv.
grain free cat food38K/yr -26.5%7.3% conv.
grain free wet cat food15K/yr -38.8%4.4% conv.
grain free dry cat food14K/yr -48.0%8.4% conv.
high protein cat food wet5K/yr -11.5%2.3% conv.
grain free cat food wet5K/yr -29.9%4.4% conv.
grain free cat food dry6K/yr -44.2%8.7% conv.
applaws dry cat food adult2K/yr -15.0%15.9% conv.
applaws cat dry food3K/yr -11.0%19.3% conv.
cat food grain free4K/yr -22.2%6.4% conv.

What reviews say buyers love and hate about Grain Free Cat Food

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Pet Friendly39%

“Cats love it”

Value For Money22%

“Great deal”

Quality-Overall12%

“Good quality food”

Taste-Overall5%

“Taste great”

Flavor3%

“good variety in the pack”

What buyers complain about

74% of reviews

Smell17%

“Nasty smell”

Indigestion11%

“they ended up having a bad tummy”

Value For Money11%

“price does fluctuate”

Quality-Overall8%

“My guess is theyve switched to a lower quality supplier”

Size-Overall7%

“Odd sizes”

Common Grain Free Cat Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grain Free Cat Food 54/100 on Amazon United Kingdom — Worth a look. The niche generates £195K/yr across 39 tracked products. Search demand moved -24.0% over the last 90 days.