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Grain Free Cat Food

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -24.0% this quarter, so Grain Free Cat Food is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£195K/yr136K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
41%top-5 click share · 11 brands · 109 sellers

Flapen Score

Grain Free Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Grain Free Cat Food is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grain Free Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grain Free Cat Food 136K times last year and spent an estimated £195K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
12.3%
Market size, estimated
£195Ka year
Peak month
October2.6× the quietest month
Top search term
applaws dry cat food35K searches a year

02 · Price

A sale here is worth £11.67.

Listings sell for £11.67 on average, from £3.18 to £31.68. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.67 that is £3K to £6K a year per listing.

Average price
£11.67under the $15 to $100 sweet spot
Price range
£3.18–£31.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Cats. It carries 1,613 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#56in Cats
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,613per listing
Listings tracked
39

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Grain Free Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

109

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

5%

  • Applaws50%
  • by Amazon29%
  • HARRINGTONS6%
  • IAMS5%
  • Purr and Miaow3%
  • Scrumbles2%
  • Open — no brand owns it (5 brands, 5%)

Demand

Grain Free Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Grain Free Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • applaws dry cat food35K/yr
  • grain free cat food38K/yr
  • grain free wet cat food15K/yr
  • grain free dry cat food14K/yr
  • high protein cat food wet5K/yr
  • grain free cat food wet5K/yr
  • grain free cat food dry6K/yr
  • applaws dry cat food adult2K/yr
  • applaws cat dry food3K/yr
  • cat food grain free4K/yr

Reviews and returns

What reviews say buyers love and hate about Grain Free Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%−0.18

Nasty smell

Absolutely disgusting smell

Sometimes the smell is stronger

Indigestion11%−0.14

they ended up having a bad tummy

sickness and diarrhoea

Made both my cats sick

Value For Money11%+0.75

price does fluctuate

not worth the money either

it is more expensive than other brands

Quality-Overall8%−0.06

My guess is theyve switched to a lower quality supplier

Poor quality

Extremely low-quality product

Size-Overall7%−0.03

Odd sizes

Larger bag

The portions are small

Love

Pet Friendly39%

Cats love it

My dogs love this

The cat approves

Value For Money22%+0.75

Great deal

Excellent value for money

value for money

Quality-Overall12%−0.06

Good quality food

Good Quality

Quality food

Taste-Overall5%−0.06

Taste great

Cats love this food

Great food

Flavor3%−0.05

good variety in the pack

My Cat loves the other flavor she's tried

my cat loves all flavours

FAQ

Common Grain Free Cat Food questions

Answered from the same tracked data.