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Goldfish Food

Fail

The top 5 brands take 100% of clicks, so Goldfish Food is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£103K/yr99K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
60%top-5 click share · 5 brands · 54 sellers

Flapen Score

Goldfish Food against its category

The dotted line is the Pet Supplies average. Past it, Goldfish Food is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goldfish Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Goldfish Food 99K times last year and spent an estimated £103K. All 5 brands take every click. Demand peaks in Mar–Apr–Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
19.2%
Market size, estimated
£103Ka year
Peak month
September6.4× the quietest month
Top search term
goldfish food56K searches a year

02 · Price

A sale here is worth £5.41.

Listings sell for £5.41 on average, from £1.81 to £13.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.41 that is £4K to £5K a year per listing.

Average price
£5.41under the $15 to $100 sweet spot
Price range
£1.81–£13.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #60 within Fish & Aquatic Pets. It carries 3,286 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#60in Fish & Aquatic Pets
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,286per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Goldfish Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Tetra47%
  • AQUARIAN44%
  • Ultra Fresh4%
  • Supa3%
  • HERONS2%

Demand

Goldfish Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Aug, Sep · busiest ÷ quietest = 6.4×

Search terms

Top Goldfish Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goldfish food56K/yr
  • gold fish foods14K/yr
  • cold water fish food10K/yr
  • gold fish food9K/yr
  • fish food goldfish7K/yr
  • goldfish foods4K/yr

Reviews and returns

What reviews say buyers love and hate about Goldfish Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.05

Some of the flakes are quite large

The granules are small

Small sticks,

Functionality-Overall13%−0.06

IT FLOATS, NOT SINKS

Didnt work for our fish

they just float

Smell8%−0.02

very smelly

Smell like a fish so hard to know the quantity

Smelly

Water Resistance8%−0.02

it clouded water so much

it makes the water murky

Water Flow5%−0.01

Made water mucky

Love

Value For Money26%+2.00

Excellent value

Good price

Good value for money

Quality-Overall22%+1.41

Excellent product

Quality fish food

Quality food

Pet Friendly10%

Fishes are happy

my fish love it

Dog Approved

Advertised Vs Actual Product6%+0.35

Does the job

As expected

Just what I needed

Taste-Overall5%−0.02

Taste should be good

Good food

Fish like the food

FAQ

Common Goldfish Food questions

Answered from the same tracked data.