Goldfish Food
FailThe top 5 brands take 100% of clicks, so Goldfish Food is a Fail.
- Flapen Score
- 39 / 100Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 5039
- Market size
- £103K/yr99K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 60%top-5 click share · 5 brands · 54 sellers
Flapen Score
Goldfish Food against its category
The dotted line is the Pet Supplies average. Past it, Goldfish Food is stronger. Inside it, weaker.
Market
The Goldfish Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Goldfish Food 99K times last year and spent an estimated £103K. All 5 brands take every click. Demand peaks in Mar–Apr–Aug–Sep. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 19.2% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 19.2%
- Market size, estimated
- £103Ka year
- Peak month
- September6.4× the quietest month
- Top search term
- goldfish food56K searches a year
02 · Price
A sale here is worth £5.41.
Listings sell for £5.41 on average, from £1.81 to £13.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.41 that is £4K to £5K a year per listing.
- Average price
- £5.41under the $15 to $100 sweet spot
- Price range
- £1.81–£13.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #60 within Fish & Aquatic Pets. It carries 3,286 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #60in Fish & Aquatic Pets
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,286per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Goldfish Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 50g Container
- Price
- £2.74
- Rating
- 4.7/5
- Reviews
- 12,030
- Age
- 18y ago

AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 25g Container
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 12,030
- Age
- 16y ago

Tetra Goldfish Flakes - flake fish food for all goldfish and other coldwater fish 250ml(Packaging may vary)
- Price
- £2.53
- Rating
- 4.5/5
- Reviews
- 1,026
- Age
- 19y ago

Tetra Goldfish Fish Food Granules Complete Fish Food for All Smaller Goldfish 80 g
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 1,277
- Age
- 14y ago

Tetra Goldfish Flakes - flake fish food for all goldfish and other coldwater fish 1L
- Price
- £7.34
- Rating
- 4.7/5
- Reviews
- 1,716
- Age
- 18y ago
Trending
estimated 90-day click momentum
Ultra Fresh Floating Goldfish Food Color Enhancing Balanced Diet All Natural Ingredients Clear Water Formula Goldfish Premium Pellet 122g
- Price
- £10.81
- Rating
- 4.6/5
- Reviews
- 567
- Age
- 11mo ago

Tetra Goldfish Pond Fish Food Variety 140g - biologically balanced for pond goldfish
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 4,415
- Age
- 16y ago

Tetra Goldfish Pond Fish Food Variety 560g - biologically balanced for pond goldfish
- Price
- £13.68
- Rating
- 4.5/5
- Reviews
- 4,415
- Age
- 16y ago

AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 25g Container
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 12,030
- Age
- 16y ago

Tetra Japan Goldfish Fish Food Mini-Sticks Premium Food for Fancy Goldfish 100 ml
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 731
- Age
- 18y ago
Newest
by launch date
Ultra Fresh Floating Goldfish Food Color Enhancing Balanced Diet All Natural Ingredients Clear Water Formula Goldfish Premium Pellet 122g
- Price
- £10.81
- Rating
- 4.6/5
- Reviews
- 567
- Age
- 11mo ago

Ultra Fresh Sinking Goldfish Food Color Enhancing Balanced Diet All Natural Ingredients Clear Water Formula Slow Sinking Gold Fish Pellets Goldfish Ultra Color 53g
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 1,897
- Age
- 11mo ago

Supa Goldfish Flake Fish Food 1 Litre | Complete Nutritious Diet For All Varieties Of Cold Water Aquarium Fish Comes in a Resealable Bucket to Keep the Feed Fresh
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 3y ago

HERONS Goldfish Flakes - Premium Multi-vitamin Flake Fish Food for all Goldfish No Generic Fish Meal With Omega-3 and 6 and Wide Variety of Amino Acids High Vitamin C - 100 Grams
- Price
- £3.38
- Rating
- 4.6/5
- Reviews
- 406
- Age
- 8y ago

Supa Value Pond Flake Fish Food 3 Litre Bucket | Premium Quality Goldfish Koi & Coldwater Pond Fish Food | Provides A Nutritional Balanced Diet | Comes in a Resealable Bucket to Keep the Feed Fresh
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 2,261
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
54
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- Tetra47%
- AQUARIAN44%
- Ultra Fresh4%
- Supa3%
- HERONS2%
Demand
Goldfish Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Aug, Sep · busiest ÷ quietest = 6.4×
Search terms
Top Goldfish Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- goldfish food56K/yr
- gold fish foods14K/yr
- cold water fish food10K/yr
- gold fish food9K/yr
- fish food goldfish7K/yr
- goldfish foods4K/yr
Reviews and returns
What reviews say buyers love and hate about Goldfish Food
We read the reviews and the return reasons for every product selling here.
“Some of the flakes are quite large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Goldfish Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









