goldfish food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,286.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay£103K£103K/yr · 99K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.41avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.81–£13.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, goldfish food is a £103K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Aug–Sep. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
goldfish food market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £81K–£108K
- units × avg price
- Conversion rate
- 19.2%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.5%
- Avg brand age
- 93 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Tetra47%
- AQUARIAN44%
- Ultra Fresh4%
- Supa3%
- HERONS2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.Peak months: Mar, Apr, Aug, Sep · busiest ÷ quietest = 6.4×
Top goldfish food search terms
- goldfish food56K/yr
- gold fish foods14K/yr
- cold water fish food10K/yr
- gold fish food9K/yr
- fish food goldfish7K/yr
- goldfish foods4K/yr
Top goldfish food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 50g Container
AQUARIAN£2.744.7★12,030 rev
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 25g Container
AQUARIAN£1.814.7★12,030 rev
Tetra Goldfish Flakes - flake fish food for all goldfish and other coldwater fish 250ml(Packaging may vary)
Tetra£2.534.5★1,026 rev
Tetra Goldfish Fish Food Granules Complete Fish Food for All Smaller Goldfish 80 g
Tetra£3.334.4★1,277 rev
Tetra Goldfish Flakes - flake fish food for all goldfish and other coldwater fish 1L
Tetra£7.344.7★1,716 rev
Newest
by launch date
Ultra Fresh Floating Goldfish Food Color Enhancing Balanced Diet All Natural Ingredients Clear Water Formula Goldfish Premium Pellet 122g
Ultra Fresh£10.81567 rev
Ultra Fresh Sinking Goldfish Food Color Enhancing Balanced Diet All Natural Ingredients Clear Water Formula Slow Sinking Gold Fish Pellets Goldfish Ultra Color 53g
Ultra Fresh£7.781,897 rev
Supa Goldfish Flake Fish Food 1 Litre | Complete Nutritious Diet For All Varieties Of Cold Water Aquarium Fish Comes in a Resealable Bucket to Keep the Feed Fresh
Supa£6.42236 rev
HERONS Goldfish Flakes - Premium Multi-vitamin Flake Fish Food for all Goldfish No Generic Fish Meal With Omega-3 and 6 and Wide Variety of Amino Acids High Vitamin C - 100 Grams
HERONS£3.38406 rev
Supa Value Pond Flake Fish Food 3 Litre Bucket | Premium Quality Goldfish Koi & Coldwater Pond Fish Food | Provides A Nutritional Balanced Diet | Comes in a Resealable Bucket to Keep the Feed Fresh
Supa£6.302,261 rev
Trending
90-day click momentumUltra Fresh Floating Goldfish Food Color Enhancing Balanced Diet All Natural Ingredients Clear Water Formula Goldfish Premium Pellet 122g
Ultra Fresh£10.814.6★
Tetra Goldfish Pond Fish Food Variety 140g - biologically balanced for pond goldfish
Tetra£5.424.5★
Tetra Goldfish Pond Fish Food Variety 560g - biologically balanced for pond goldfish
Tetra£13.684.5★
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 25g Container
AQUARIAN£1.814.7★
Tetra Japan Goldfish Fish Food Mini-Sticks Premium Food for Fancy Goldfish 100 ml
Tetra£2.384.6★
What buyers say about goldfish food
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Excellent product”
“Fishes are happy”
“Does the job”
“Taste should be good”
“Good size”
“After all who likes the smell of fish food”
“it doesn't make the water cloudy”
“Does not cloud the tank water”
“good fish are still healthy after 2 years easy to use”
What buyers complain about
“Some of the flakes are quite large”
“IT FLOATS, NOT SINKS”
“very smelly”
“it clouded water so much”
“Made water mucky”
“Killed 5 fish in 3 weeks”
“Too expensive”
“Unfortunately, my fish completely refuse to eat it”
“Our fish stopped eating will in eating this now”
“Don't put a light and heavy item on the same order”
Common questions
- Is goldfish food profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the goldfish food niche?
- 5 brands and 54 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in goldfish food?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Smell. The return rate is 0.0%.
- When does demand for goldfish food peak?
- Demand peaks in Mar–Apr–Aug–Sep; the busiest month runs 6.4× the quietest.
- What does it cost to enter the goldfish food niche?
- Listings span £1.81–£13.68; the average listing price is £5.41 (sweet spot $15–$100). The average incumbent carries 3,286 reviews — the moat a new listing must climb.