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Goldfish Food

brand-locked demand (top 5 brands take 100% of clicks) — Goldfish Food doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 25Growth 25Conversion 99Competition 42Returns 100Price range 0Avg price 15Brand share 0Review moat 32Quality gap 32
This niche Category average

Is Goldfish Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Goldfish Food is a £103K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Aug–Sep. Verdict: Skip it — 39/100.

Goldfish Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.2% over the last 90 days and 19.2% of searches end in a purchase.

£103K

revenue / yr

Units sold / yr20K
Search volume / yr+0.2%99K
Conversion rate19.2%
Avg price£5.41

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 54
Top-5 product click share60%
Open market0%
Avg brand age93 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement95%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews3,286

Top Goldfish Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£21K£31K£41K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Tetra47%
  • AQUARIAN44%
  • Ultra Fresh4%
  • Supa3%
  • HERONS2%

Goldfish Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR19.2%Products20Brands5Top 5 Brands100%OOS Rate1.5%Rating4.6★Reviews3,286Avg BSR#60
18K13KSpike '25SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Aug, Sep · busiest ÷ quietest = 6.4×

Top Goldfish Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • goldfish food56K/yr
  • gold fish foods14K/yr
  • cold water fish food10K/yr
  • gold fish food9K/yr
  • fish food goldfish7K/yr
  • goldfish foods4K/yr

What reviews say buyers love and hate about Goldfish Food

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money26%

Excellent value

Quality-Overall22%

Excellent product

Pet Friendly10%

Fishes are happy

Advertised Vs Actual Product6%

Does the job

Taste-Overall5%

Taste should be good

What buyers complain about

80% of reviews
Size-Overall23%

Some of the flakes are quite large

Functionality-Overall13%

IT FLOATS, NOT SINKS

Smell8%

very smelly

Water Resistance8%

it clouded water so much

Water Flow5%

Made water mucky

Common Goldfish Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Goldfish Food 39/100 on Amazon United Kingdom — Skip it. The niche generates £103K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +0.2% over the last 90 days.
Search demand for Goldfish Food on Amazon United Kingdom peaks in Mar–Apr–Aug–Sep, where the busiest month runs 6.4× the quietest.