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Glucosamine for Dogs

Fail

Shoppers spend only $41K a year here, so Glucosamine for Dogs is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£41K/yr42K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
64%top-5 click share · 14 brands · 23 sellers

Flapen Score

Glucosamine for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Glucosamine for Dogs is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glucosamine for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glucosamine for Dogs 42K times last year and spent an estimated £41K. The top 5 brands take 74% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
7.9%
Market size, estimated
£41Ka year
Peak month
May1.3× the quietest month
Top search term
glucosamine for dogs33K searches a year

02 · Price

A sale here is worth £12.52.

Listings sell for £12.52 on average, from £6.40 to £18.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.52 that is £1K to £3K a year per listing.

Average price
£12.52under the $15 to $100 sweet spot
Price range
£6.40–£18.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Health Supplies. It carries 3,804 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Health Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,804per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Glucosamine for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

23

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

21%

  • Zipvit35%
  • STRELLALAB14%
  • OKKÖBI13%
  • animigo6%
  • YuMOVE6%
  • JWUOCBF6%

Demand

Glucosamine for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Glucosamine for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glucosamine for dogs33K/yr
  • glucosamine and chondroitin for dogs5K/yr
  • dog glucosamine4K/yr

Reviews and returns

What reviews say buyers love and hate about Glucosamine for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion21%−0.15

Given my dog really bad diarrhoea

Gave my dog an upset stomach

Warning caused liver flare up

Taste-Overall11%

when he realised they taste beefy

Ok. Dogs are not keen on the taste

he hated the tasted

Ease Of Chewing/Swallowing9%−0.03

both my dogs cannot chew them

These are definitely not chewable

would not eat

Smell7%−0.02

Not all dogs like the smell

They dont even like the smell

the only thing is they do have quite a smell

Functionality-Overall6%−0.04

Didnt work a

it is not working for my dog

Love

Value For Money19%+0.90

Excellent value for money

Worth buying

Good price

Quality-Overall18%+1.16

Excellent product

Chose these as they had good reviews

overall Ive noticed an improvement

Pet Friendly18%

Dogs enjoy them

Great for dogs

Good for dog

Ease Of Use8%+0.30

Ease of use

Makes dogs live easy

easy to administer

Taste-Overall7%

Dogs love them chicken flavour

Our cavapoo loves the taste of this liquid

loves the taste

Return

0.1% Return rate 10% Fixable by listing

Escape Proof20%▁▁██▁▁
Functionality-Overall20%▁▁▁▃█▁

Didnt work a

it is not working for my dog

Compatibility-Overall20%▁▁▃▁▁█
Smell10%▁▁█▁▁▁

Not all dogs like the smell

They dont even like the smell

the only thing is they do have quite a smell

Quality-Overall10%▁█▁▁▁▁

to be honest I thought they cant be as good as they say

FAQ

Common Glucosamine for Dogs questions

Answered from the same tracked data.