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Glow in the Dark Dog Ball

Fail

Demand is soft, at -34.6% this quarter, so Glow in the Dark Dog Ball is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£34K/yr39K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
61%top-5 click share · 15 brands · 43 sellers

Flapen Score

Glow in the Dark Dog Ball against its category

The dotted line is the Pet Supplies average. Past it, Glow in the Dark Dog Ball is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow in the Dark Dog Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glow in the Dark Dog Ball 39K times last year and spent an estimated £34K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
9.8%
Market size, estimated
£34Ka year
Peak month
November6.9× the quietest month
Top search term
glow in the dark dog ball21K searches a year

02 · Price

A sale here is worth £8.85.

Listings sell for £8.85 on average, from £4.16 to £24.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.85 that is £885 to £2K a year per listing.

Average price
£8.85under the $15 to $100 sweet spot
Price range
£4.16–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£885–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #247 within Toys. It carries 4,294 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#247in Toys
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,294per listing
Listings tracked
18

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Glow in the Dark Dog Ball products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

43

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

21%

  • Chuckit!34%
  • Feixun13%
  • LECHONG12%
  • SPORTSPET8%
  • Laxnako7%
  • Rosewood5%

Demand

Glow in the Dark Dog Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Glow in the Dark Dog Ball search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • glow in the dark dog ball21K/yr
  • glow in the dark ball5K/yr
  • glow in the dark balls3K/yr
  • glow in the dark ball dog3K/yr
  • glow in dark dog ball4K/yr
  • glow balls for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Glow in the Dark Dog Ball

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
27%of negative reviews mention “Durability”
0.8%of orders come back
“Disappointed as the first ball broke within the first hour of playing with it”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Glow in the Dark Dog Ball questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data