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Glow in the Dark Dog Ball

Fail

Demand is soft, at -34.6% this quarter, so Glow in the Dark Dog Ball is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£34K/yr39K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
61%top-5 click share · 15 brands · 43 sellers

Flapen Score

Glow in the Dark Dog Ball against its category

The dotted line is the Pet Supplies average. Past it, Glow in the Dark Dog Ball is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow in the Dark Dog Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glow in the Dark Dog Ball 39K times last year and spent an estimated £34K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
9.8%
Market size, estimated
£34Ka year
Peak month
November6.9× the quietest month
Top search term
glow in the dark dog ball21K searches a year

02 · Price

A sale here is worth £8.85.

Listings sell for £8.85 on average, from £4.16 to £24.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.85 that is £885 to £2K a year per listing.

Average price
£8.85under the $15 to $100 sweet spot
Price range
£4.16–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£885–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #247 within Toys. It carries 4,294 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#247in Toys
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,294per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Glow in the Dark Dog Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

43

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

21%

  • Chuckit!34%
  • Feixun13%
  • LECHONG12%
  • SPORTSPET8%
  • Laxnako7%
  • Rosewood5%

Demand

Glow in the Dark Dog Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Glow in the Dark Dog Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glow in the dark dog ball21K/yr
  • glow in the dark ball5K/yr
  • glow in the dark balls3K/yr
  • glow in the dark ball dog3K/yr
  • glow in dark dog ball4K/yr
  • glow balls for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Glow in the Dark Dog Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.03

Disappointed as the first ball broke within the first hour of playing with it

Broke within 24 hours

Broken sqeekers

Smell11%−0.08

The smell

Chemical plastic smell

Strong chemical smell

Adhesion/Stickiness10%−0.07

Very disappointed as not worth the purchase as did not stick for long

Not worth the money as they loose their stickiness quite quickly

These are too sticky

Value For Money8%0.00

Not worth the money

Overpriced

On the pricey side

Size-Overall8%−0.04

It's just to small

Balls are quite small

I thought these would be bigger

Love

Brightness/Shine/Glow20%+1.38

it glows so bright

glows in the dark

Good Glow

Durability18%−0.03

Very durable, strong glow and a great squeak, the dog loves them

is very durable

Really durable balls

Pet Friendly14%

Great for the dog

My dog loves it

My dog absolutely loves this ball

Fun/Entertainment Experience12%+0.36

Great toy

Hours of fun

Great balls of fun

Quality-Overall8%+0.83

All good and glows really well

Really good dog balls

Good quality

Return

0.8% Return rate 68% Fixable by listing

Size-Overall60%▇▇▇█▅▅

It's just to small

Balls are quite small

I thought these would be bigger

Quality-Overall7%▂▄▇▃█▃
Adhesion/Stickiness6%▇▁▁▁▃█

Very disappointed as not worth the purchase as did not stick for long

Not worth the money as they loose their stickiness quite quickly

These are too sticky

Smell5%▄▁▅▄█▅

The smell

Chemical plastic smell

Strong chemical smell

Durability4%▁█▁▇▁▅

Disappointed as the first ball broke within the first hour of playing with it

Broke within 24 hours

Broken sqeekers

FAQ

Common Glow in the Dark Dog Ball questions

Answered from the same tracked data.