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Gecko Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 99% of clicks, so Gecko Food is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£133K/yr121K searches / yr
90-day growth
+35.5%search demand this quarter
Competition
56%top-5 click share · 6 brands · 20 sellers

Flapen Score

Gecko Food against its category

The dotted line is the Pet Supplies average. Past it, Gecko Food is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gecko Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gecko Food 121K times last year and spent an estimated £133K. The top 5 brands take 99% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+35.5%
Conversion, latest week
11.5%
Market size, estimated
£133Ka year
Peak month
September1.5× the quietest month
Top search term
crested gecko food39K searches a year

02 · Price

A sale here is worth £9.54.

Listings sell for £9.54 on average, from £5.55 to £25.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.54 that is £2K to £5K a year per listing.

Average price
£9.54under the $15 to $100 sweet spot
Price range
£5.55–£25.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 29.1% of listings are out of stock. The average listing ranks #136 within Birds. It carries 357 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
82%
Out of stock, average day
29.1%
Average rank
#136in Birds
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Gecko Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

20

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

0%

  • Blue River Diets37%
  • Komodo19%
  • Reptile World18%
  • Pangea15%
  • Pangea Reptile LLC.10%
  • Repashy1%
  • Open — no brand owns it (0%)

Demand

Gecko Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gecko Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crested gecko food39K/yr
  • pangea gecko food27K/yr
  • gecko food36K/yr
  • pangea12K/yr
  • pangea fig and insects4K/yr
  • blue river gecko food4K/yr

Reviews and returns

What reviews say buyers love and hate about Gecko Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell33%−0.07

the smell is so mild it doesnt really smell at all unless you put it under your nose

frankly smell makes me feel sick

Smells awful and my animals would eat it

Value For Money21%−0.02

Not worth the money

Expensive and took a while for my cresty to try it

Heating14%−0.04

No where near heat source so not sure why it happens

Quality-Overall14%−0.01

Poor quality

not good quality

Size-Overall7%−0.02

Complete rip off very over priced i was expecting a bigger bag

Love

Taste-Overall21%+2.53

must be great quality as my crestie loves the taste of it

Good food

Was happy to eat this

Smell17%−0.07

The fruit aroma is pleasant without being overpowering

Delicious fruity smell

Smells lovely

Value For Money16%−0.02

nice price for the gramage too

Great value

Very good for the price

Quality-Overall13%−0.01

Great quality

It seems decent value and quality

must be great quality as my crestie loves the taste of it

Flavor7%+0.71

The Melon Quest flavour seems very appealing

I put in there strawberry and blueberry one and Usally both my gekos take 2 hours to come out and look around both were out with in 30 minutes they seem more lively and I can't wait to buy more these seem to offer a fantastic array of flavours not seen by anyone else I will be back for more

The fruit aroma is pleasant without being overpowering

FAQ

Common Gecko Food questions

Answered from the same tracked data.