Furminator for Dogs
FailThe top 5 brands take 100% of clicks, so Furminator for Dogs is a Fail.
- Flapen Score
- 46 / 100Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 5046
- Market size
- £161K/yr135K searches / yr
- 90-day growth
- +39.3%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 47 sellers
Flapen Score
Furminator for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Furminator for Dogs is stronger. Inside it, weaker.
Market
The Furminator for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Furminator for Dogs 135K times last year and spent an estimated £161K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +39.3%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £161Ka year
- Peak month
- July2.1× the quietest month
- Top search term
- furminator for dogs59K searches a year
02 · Price
A sale here is worth £13.15.
Listings sell for £13.15 on average, from £7.69 to £18.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.15 that is £3K to £7K a year per listing.
- Average price
- £13.15under the $15 to $100 sweet spot
- Price range
- £7.69–£18.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #6 within Cats. It carries 13,314 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #6in Cats
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,314per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Furminator for Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FURminator Undercoat deShedding Tool for Medium Long Hair Dogs 9-23 kg
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 35,728
- Age
- 7y ago

FURminator Undercoat deShedding Tool for Large Short Hair Dogs 23-41 kg
- Price
- £17.89
- Rating
- 4.6/5
- Reviews
- 35,728
- Age
- 7y ago

FURminator Undercoat deShedding Tool Cat S - Short hair
- Price
- £12.64
- Rating
- 4.6/5
- Reviews
- 1,326
- Age
- 1y ago

FURminator Undercoat deShedding Tool for Medium/Large Short Hair Cats Over 4.5 kg Violet
- Price
- £15.38
- Rating
- 4.7/5
- Reviews
- 16,285
- Age
- 7y ago

FURminator Undercoat deShedding Tool Cat M/L - Short hair
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 1,326
- Age
- 1y ago
Trending
estimated 90-day click momentum
FURminator Undercoat deShedding Tool Cat M/L - Short hair
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 1,326
- Age
- 1y ago

FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets. Dog Cat Horse Rabbit Brush (BLUE L)
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 2y ago

Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 1,101
- Age
- 1y ago

FURminator Undercoat deShedding Tool for Medium Long Hair Dogs 9-23 kg
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 35,728
- Age
- 7y ago

FURminator Undercoat deShedding Tool for Large Long Hair Dogs 23-41 kg
- Price
- £18.50
- Rating
- 4.6/5
- Reviews
- 35,728
- Age
- 7y ago
Newest
by launch date
Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse
- Price
- £10.93
- Rating
- 4.3/5
- Reviews
- 1,101
- Age
- 1y ago

Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 1,101
- Age
- 1y ago

FURminator Undercoat deShedding Tool Cat S - Short hair
- Price
- £12.64
- Rating
- 4.6/5
- Reviews
- 1,326
- Age
- 1y ago

FURminator Undercoat deShedding Tool Cat M/L - Short hair
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 1,326
- Age
- 1y ago

FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets. Dog Cat Horse Rabbit Brush (BLUE L)
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
47
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- FURminator85%
- FURGROOM5%
- BUGALUGS5%
- Thunderpaws3%
- LAADI2%
- Open — no brand owns it (0%)
Demand
Furminator for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Furminator for Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- furminator for dogs59K/yr
- furminator for cats37K/yr
- furminator25K/yr
- furminator brush6K/yr
- ferminator. brush dog4K/yr
- furminator cat2K/yr
- furminator for dogs short hair2K/yr
Reviews and returns
What reviews say buyers love and hate about Furminator for Dogs
We read the reviews and the return reasons for every product selling here.
“A bit expensive for something that doesn't work very well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Furminator for Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









