furminator for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Growth
Good+39.3%90-day search growth — must beat 0% to launch
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£161K£161K/yr · 135K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.69–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,313.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, furminator for dogs is a £161K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
furminator for dogs market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £105K–£132K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.1%
- Avg brand age
- 36 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- FURminator85%
- FURGROOM5%
- BUGALUGS5%
- Thunderpaws3%
- LAADI2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.1×
Top furminator for dogs search terms
- furminator for dogs59K/yr
- furminator for cats37K/yr
- furminator25K/yr
- furminator brush6K/yr
- ferminator. brush dog4K/yr
- furminator cat2K/yr
- furminator for dogs short hair2K/yr
Top furminator for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURminator Undercoat deShedding Tool for Medium Long Hair Dogs 9-23 kg
FURminator£15.494.6★35,728 rev
FURminator Undercoat deShedding Tool for Large Short Hair Dogs 23-41 kg
FURminator£17.894.6★35,728 rev
FURminator Undercoat deShedding Tool Cat S - Short hair
FURminator£12.644.6★1,326 rev
FURminator Undercoat deShedding Tool for Medium/Large Short Hair Cats Over 4.5 kg Violet
FURminator£15.384.7★16,285 rev
FURminator Undercoat deShedding Tool Cat M/L - Short hair
FURminator£15.764.6★1,326 rev
Newest
by launch date
Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse
BUGALUGS£10.931,101 rev
Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)
BUGALUGS£11.081,101 rev
FURminator Undercoat deShedding Tool Cat S - Short hair
FURminator£12.641,326 rev
FURminator Undercoat deShedding Tool Cat M/L - Short hair
FURminator£15.761,326 rev
FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets. Dog Cat Horse Rabbit Brush (BLUE L)
FURGROOM£7.91542 rev
Trending
90-day click momentumFURminator Undercoat deShedding Tool Cat M/L - Short hair
FURminator£15.764.6★
FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets. Dog Cat Horse Rabbit Brush (BLUE L)
FURGROOM£7.914.6★
Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)
BUGALUGS£11.084.3★
FURminator Undercoat deShedding Tool for Medium Long Hair Dogs 9-23 kg
FURminator£15.494.6★
FURminator Undercoat deShedding Tool for Large Long Hair Dogs 23-41 kg
FURminator£18.504.6★
What buyers say about furminator for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“and this brush does an amazed job of removing hair”
“EXCELLENT PRODUCT”
“Easy to use”
“Good price”
“Easy to hold and clean”
“Amazing brush”
“Just what we wanted”
“Works well”
“Comfort for cat”
“Its so gentle”
What buyers complain about
“A bit expensive for something that doesn't work very well”
“Did absolutely nothing”
“Not fit for purpose”
“Too hard”
“Not very good at all”
“Tough to use”
“Doesnt work for short hair cats”
“Its good just fills up fast so have to clean out after every 2/3 strokes which is frustrating”
“I thought maybe it wasnt comfortable”
“totaly misleading it only came with one comb where as the youtube”
Top return reasons
Common questions
- Is furminator for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £161K/yr across 18 tracked products. 90-day search growth is +39.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the furminator for dogs niche?
- 5 brands and 47 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in furminator for dogs?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.8%.
- When does demand for furminator for dogs peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the furminator for dogs niche?
- Listings span £7.69–£18.50; the average listing price is £13.15 (sweet spot $15–$100). The average incumbent carries 13,314 reviews — the moat a new listing must climb.