How competitive is the Furminator for Dogs niche on Amazon United Kingdom?

5 brands and 47 sellers compete in Furminator for Dogs on Amazon United Kingdom. The top 5 Furminator for Dogs products take 65% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Furminator for Dogs?

Furminator for Dogs buyers on Amazon United Kingdom complain most about Value For Money, Functionality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Furminator for Dogs niche?

Furminator for Dogs sells for £13.15 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.69–£18.50. The average incumbent carries 13,314 reviews — the moat a new listing must climb.

Furminator for Dogs

brand-locked demand (top 5 brands take 100% of clicks) — Furminator for Dogs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Furminator for Dogs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Furminator for Dogs is a £161K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 46/100.

Furminator for Dogs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +39.3% over the last 90 days and 9.1% of searches end in a purchase.

£161K

revenue / yr

Units sold / yr10K

Search volume / yr+39.3%135K

Conversion rate9.1%

Avg price£13.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 47

Top-5 product click share65%

Open market0%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Furminator for Dogs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FURminator Undercoat deShedding Tool for Medium Long Hair Dogs 9-23 kg

Price: £15.49
Rating: 4.6/5
Reviews: 35,728
Age: 7y ago

FURminator Undercoat deShedding Tool for Large Short Hair Dogs 23-41 kg

Price: £17.89
Rating: 4.6/5
Reviews: 35,728
Age: 7y ago

FURminator Undercoat deShedding Tool Cat S - Short hair

Price: £12.64
Rating: 4.6/5
Reviews: 1,326
Age: 1y ago

FURminator Undercoat deShedding Tool for Medium/Large Short Hair Cats Over 4.5 kg Violet

Price: £15.38
Rating: 4.7/5
Reviews: 16,285
Age: 7y ago

FURminator Undercoat deShedding Tool Cat M/L - Short hair

Price: £15.76
Rating: 4.6/5
Reviews: 1,326
Age: 1y ago

Newest

by launch date

Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse

Price: £10.93
Rating: 4.3/5
Reviews: 1,101
Age: 1y ago

Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)

Price: £11.08
Rating: 4.3/5
Reviews: 1,101
Age: 1y ago

FURminator Undercoat deShedding Tool Cat S - Short hair

Price: £12.64
Rating: 4.6/5
Reviews: 1,326
Age: 1y ago

FURminator Undercoat deShedding Tool Cat M/L - Short hair

Price: £15.76
Rating: 4.6/5
Reviews: 1,326
Age: 1y ago

FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets. Dog Cat Horse Rabbit Brush (BLUE L)

Price: £7.91
Rating: 4.6/5
Reviews: 542
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

FURminator85%
FURGROOM5%
BUGALUGS5%
Thunderpaws3%
LAADI2%
Open — no brand owns it (0%)

Furminator for Dogs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume135KCVR9.1%Products18Brands5Top 5 Brands100%OOS Rate1.1%Rating4.5★Reviews13,314Avg BSR#6

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.1×

Top Furminator for Dogs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

furminator for dogs59K/yr +40.7%7.4% conv.
furminator for cats37K/yr +37.0%10.3% conv.
furminator25K/yr +35.9%4.7% conv.
furminator brush6K/yr +47.1%3.4% conv.
ferminator. brush dog4K/yr +55.2%7.1% conv.
furminator cat2K/yr +34.2%10.5% conv.
furminator for dogs short hair2K/yr +26.3%11.4% conv.

What reviews say buyers love and hate about Furminator for Dogs

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Hair Removal29%

“and this brush does an amazed job of removing hair”

Quality-Overall14%

“EXCELLENT PRODUCT”

Ease Of Use11%

“Easy to use”

Value For Money9%

“Good price”

Ease Of Cleaning4%

“Easy to hold and clean”

What buyers complain about

68% of reviews

Value For Money13%

“A bit expensive for something that doesn't work very well”

Functionality-Overall12%

“Did absolutely nothing”

Size-Overall8%

“Not fit for purpose”

Hard Feel8%

“Too hard”

Quality-Overall7%

“Not very good at all”

Furminator for Dogs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

33%

2Size-Overall

23%

3Advertised Vs Actual Product

4Compatibility-Overall

5Suitability Long Hair

Common Furminator for Dogs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Furminator for Dogs 46/100 on Amazon United Kingdom — Skip it. The niche generates £161K/yr across 18 tracked products. Search demand moved +39.3% over the last 90 days.