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Frontline Plus for Dogs 2-10kg

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 94% of clicks, so Frontline Plus for Dogs 2-10kg is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£253K/yr226K searches / yr
90-day growth
+34.3%search demand this quarter
Competition
55%top-5 click share · 9 brands · 41 sellers

Flapen Score

Frontline Plus for Dogs 2-10kg against its category

The dotted line is the Pet Supplies average. Past it, Frontline Plus for Dogs 2-10kg is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frontline Plus for Dogs 2-10kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frontline Plus for Dogs 2-10kg 226K times last year and spent an estimated £253K. The top 5 brands take 94% of clicks. Demand peaks in Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
+34.3%
Conversion, latest week
6.1%
Market size, estimated
£253Ka year
Peak month
October2.3× the quietest month
Top search term
advantage chewable tablets for dogs51K searches a year

02 · Price

A sale here is worth £18.26.

Listings sell for £18.26 on average, from £5.58 to £41.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £18.26 that is £9K to £14K a year per listing.

Average price
£18.26inside the $15 to $100 sweet spot
Price range
£5.58–£41.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Cats. It carries 1,135 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
30%
Out of stock, average day
0.0%
Average rank
#21in Cats
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,135per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Frontline Plus for Dogs 2-10kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

41

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

4%

  • Advantage56%
  • Capstar23%
  • FRONTPRO10%
  • Johnsons3%
  • Beaphar2%
  • BRAVECTO2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Frontline Plus for Dogs 2-10kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.3×

Search terms

Top Frontline Plus for Dogs 2-10kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advantage chewable tablets for dogs51K/yr
  • capstar flea tablets for dogs34K/yr
  • chewable flea treatment for dogs21K/yr
  • advantage chewable15K/yr
  • bravecto21K/yr
  • nexgard spectra for dogs18K/yr
  • simparica trio tablets for dogs 10-20kg14K/yr
  • capstar for dogs10K/yr
  • advantage chewable for dogs6K/yr
  • simparica trio tablets for dogs 20-40kg6K/yr

Reviews and returns

What reviews say buyers love and hate about Frontline Plus for Dogs 2-10kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall30%−0.41

Unsuccessful

Doesn't work

Totally ineffective

Value For Money22%+1.06

High price

too expensive

the price is a bit steep

Allergies9%−0.06

My dog has allergies

as a side effect it appears to have dried his skin out a bit

she was so itchy

Durability8%−0.05

it lasted upto about a week

Crushed tablets

doesn't last long

Ease Of Chewing/Swallowing4%+0.39

No chew

Not chewable

but not chewable

Love

Value For Money17%+1.06

much cheaper

Money well spent

Good value for money

Quality-Overall16%+0.83

Excellent product

Good quality

amazon and seller very good the product i will have to let you know as we have just tried them to day

Ease Of Chewing/Swallowing14%+0.39

Advantage chewable really works

Easy for my dog to eat

The chewable tablets are a good send

Ease Of Use14%+0.99

Ease of use

Very easy to administer

Easy to give

Advertised Vs Actual Product12%+0.40

Product as advertised

Work like a charm

Does what it says

Return

0.0% Return rate 9% Fixable by listing

Functionality-Overall36%▁▁▅▄█▃

Unsuccessful

Doesn't work

Totally ineffective

Ease Of Chewing/Swallowing14%▁▁▁▁▁█

No chew

Not chewable

but not chewable

Advertised Vs Actual Product9%▁▁▁▁█▁
Indigestion9%▁▁█▆▁▁
Certifications9%▁▁▁█▁▇

FAQ

Common Frontline Plus for Dogs 2-10kg questions

Answered from the same tracked data.