Frontline Plus for Dogs 2-10kg
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 94% of clicks, so Frontline Plus for Dogs 2-10kg is a Maybe.
- Flapen Score
- 58 / 100Top 17% of 875 Pet Supplies niches · +8 vs the category median of 5058
- Market size
- £253K/yr226K searches / yr
- 90-day growth
- +34.3%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 41 sellers
Flapen Score
Frontline Plus for Dogs 2-10kg against its category
The dotted line is the Pet Supplies average. Past it, Frontline Plus for Dogs 2-10kg is stronger. Inside it, weaker.
Market
The Frontline Plus for Dogs 2-10kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frontline Plus for Dogs 2-10kg 226K times last year and spent an estimated £253K. The top 5 brands take 94% of clicks. Demand peaks in Oct. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- +34.3%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £253Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- advantage chewable tablets for dogs51K searches a year
02 · Price
A sale here is worth £18.26.
Listings sell for £18.26 on average, from £5.58 to £41.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £18.26 that is £9K to £14K a year per listing.
- Average price
- £18.26inside the $15 to $100 sweet spot
- Price range
- £5.58–£41.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Cats. It carries 1,135 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 30%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Cats
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,135per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Frontline Plus for Dogs 2-10kg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Advantage Chewable 450mg Chewable Tablets for Dogs >11 - 22kg (3 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
- Price
- £23.77
- Rating
- 4.6/5
- Reviews
- 1,058
- Age
- 1y ago

Advantage Chewable 900mg Chewable Tablets for Dogs >22-45kg (3 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
- Price
- £24.83
- Rating
- 4.6/5
- Reviews
- 1,058
- Age
- 1y ago

Capstar Flea Tablets Fast Acting Flea Treatment For Medium To Large Dogs (11.5kg - 57kg) 6 x 57 mg Tablet Starts Working In 15-30 Mins Kills Adult Fleas In 6 Hours Fuss Free Edible Tablets
- Price
- £24.37
- Rating
- 4.2/5
- Reviews
- 2,735
- Age
- 16y ago

Advantage Chewable 225mg Chewable Tablets for Dogs >5.5-11kg (3 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
- Price
- £23.52
- Rating
- 4.6/5
- Reviews
- 1,058
- Age
- 1y ago

Advantage Chewable 225mg Chewable Tablets for Dogs >5.5-11kg (1 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
- Price
- £10.24
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago
Trending
estimated 90-day click momentum
BRAVECTO 1-Month Chews for Puppies >9.9-22 lbs. 1 Chew Orange Box
- Price
- £41.47
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 1 Pack (25-50kg) 1 Tablet Pack
- Price
- £14.67
- Rating
- 4.9/5
- Reviews
- 57
- Age
- 9mo ago

Advantage Chewable 900mg Chewable Tablets for Dogs >22-45kg (1 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
- Price
- £10.66
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago

Advantage Chewable 450mg Chewable Tablets for Dogs >11 - 22kg (3 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
- Price
- £23.77
- Rating
- 4.6/5
- Reviews
- 1,058
- Age
- 1y ago

FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 3 Pack (25-50kg)
- Price
- £31.47
- Rating
- 4.6/5
- Reviews
- 483
- Age
- 1y ago
Newest
by launch date
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 1 Pack (25-50kg) 1 Tablet Pack
- Price
- £14.67
- Rating
- 4.9/5
- Reviews
- 57
- Age
- 9mo ago

FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs (4-10kg) 1 Tablet Pack
- Price
- £14.61
- Rating
- 4.9/5
- Reviews
- 57
- Age
- 9mo ago

Beaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks
- Price
- £6.29
- Rating
- 4.2/5
- Reviews
- 339
- Age
- 1y ago

Advantage Chewable 225mg Chewable Tablets for Dogs >5.5-11kg (1 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
- Price
- £10.24
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago

Advantage Chewable 450mg Chewable Tablets for Dogs >11-22kg (1 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
- Price
- £10.93
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
41
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
4%
- Advantage56%
- Capstar23%
- FRONTPRO10%
- Johnsons3%
- Beaphar2%
- BRAVECTO2%
- Open — no brand owns it (3 brands, 4%)
Demand
Frontline Plus for Dogs 2-10kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.3×
Search terms
Top Frontline Plus for Dogs 2-10kg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- advantage chewable tablets for dogs51K/yr
- capstar flea tablets for dogs34K/yr
- chewable flea treatment for dogs21K/yr
- advantage chewable15K/yr
- bravecto21K/yr
- nexgard spectra for dogs18K/yr
- simparica trio tablets for dogs 10-20kg14K/yr
- capstar for dogs10K/yr
- advantage chewable for dogs6K/yr
- simparica trio tablets for dogs 20-40kg6K/yr
Reviews and returns
What reviews say buyers love and hate about Frontline Plus for Dogs 2-10kg
We read the reviews and the return reasons for every product selling here.
“Unsuccessful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frontline Plus for Dogs 2-10kg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









