frontline plus for dogs 2-10kg
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£18.26avg listing price — sweet spot $15–$100
Price range
Good£5.58–£41.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Review moat
Good1,134.78avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£253K£253K/yr · 226K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, frontline plus for dogs 2-10kg is a £253K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
frontline plus for dogs 2-10kg market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £228K–£274K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 30%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
41
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
4%
- Advantage56%
- Capstar23%
- FRONTPRO10%
- Johnsons3%
- Beaphar2%
- BRAVECTO2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.3×
Top frontline plus for dogs 2-10kg search terms
- advantage chewable tablets for dogs51K/yr
- capstar flea tablets for dogs34K/yr
- chewable flea treatment for dogs21K/yr
- advantage chewable15K/yr
- bravecto21K/yr
- nexgard spectra for dogs18K/yr
- simparica trio tablets for dogs 10-20kg14K/yr
- capstar for dogs10K/yr
- advantage chewable for dogs6K/yr
- simparica trio tablets for dogs 20-40kg6K/yr
Top frontline plus for dogs 2-10kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Advantage Chewable 450mg Chewable Tablets for Dogs >11 - 22kg (3 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
Advantage£23.774.6★1,058 rev
Advantage Chewable 900mg Chewable Tablets for Dogs >22-45kg (3 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
Advantage£24.834.6★1,058 rev
Capstar Flea Tablets Fast Acting Flea Treatment For Medium To Large Dogs (11.5kg - 57kg) 6 x 57 mg Tablet Starts Working In 15-30 Mins Kills Adult Fleas In 6 Hours Fuss Free Edible Tablets
Capstar£24.374.2★2,735 rev
Advantage Chewable 225mg Chewable Tablets for Dogs >5.5-11kg (3 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
Advantage£23.524.6★1,058 rev
Advantage Chewable 225mg Chewable Tablets for Dogs >5.5-11kg (1 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
Advantage£10.244.6★183 rev
Newest
by launch date
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 1 Pack (25-50kg) 1 Tablet Pack
FRONTPRO£14.6757 rev
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs (4-10kg) 1 Tablet Pack
FRONTPRO£14.6157 rev
Beaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks
Beaphar£6.29339 rev
Advantage Chewable 225mg Chewable Tablets for Dogs >5.5-11kg (1 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
Advantage£10.24183 rev
Advantage Chewable 450mg Chewable Tablets for Dogs >11-22kg (1 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
Advantage£10.93183 rev
Trending
90-day click momentum
BRAVECTO 1-Month Chews for Puppies >9.9-22 lbs. 1 Chew Orange Box
BRAVECTO£41.474.6★
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 1 Pack (25-50kg) 1 Tablet Pack
FRONTPRO£14.674.9★
Advantage Chewable 900mg Chewable Tablets for Dogs >22-45kg (1 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
Advantage£10.664.6★
Advantage Chewable 450mg Chewable Tablets for Dogs >11 - 22kg (3 pack) Flea and Tick Treatment Fast Acting Kills Fleas Within Hours Prevention Lasts For A Month Easy To Administer
Advantage£23.774.6★
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 3 Pack (25-50kg)
FRONTPRO£31.474.6★
What buyers say about frontline plus for dogs 2-10kg
What buyers praise and complain about, mined from review topics.What buyers love
“much cheaper”
“Excellent product”
“Advantage chewable really works”
“Ease of use”
“Product as advertised”
“Dogs love it”
“no skin irritation either”
“There doesnt appear to be any odor”
“Effective”
“I'm so impressed with the speed”
What buyers complain about
“Unsuccessful”
“High price”
“My dog has allergies”
“it lasted upto about a week”
“No chew”
“Rubbish”
“Waste of money”
“My dog's won't touch this no flavour to disguise them waste of money”
“tablets too big”
“I was surprised it only lasts 5-6 weeks plus after going into the water no protection”
Top return reasons
Common questions
- Is frontline plus for dogs 2-10kg profitable to sell on Amazon United Kingdom?
- The niche generates £253K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the frontline plus for dogs 2-10kg niche?
- 9 brands and 41 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in frontline plus for dogs 2-10kg?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.0%.
- When does demand for frontline plus for dogs 2-10kg peak?
- Demand peaks in Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the frontline plus for dogs 2-10kg niche?
- Listings span £5.58–£41.47; the average listing price is £18.26 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.