Skip to content

Freeze Dried Dog Treats

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $51K a year here, so Freeze Dried Dog Treats is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£51K/yr52K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
29%top-5 click share · 24 brands · 84 sellers

Flapen Score

Freeze Dried Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Freeze Dried Dog Treats is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeze Dried Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freeze Dried Dog Treats 52K times last year and spent an estimated £51K. The top 5 brands take 79% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
8.2%
Market size, estimated
£51Ka year
Top search term
freeze dried dog treats25K searches a year

02 · Price

A sale here is worth £12.00.

Listings sell for £12.00 on average, from £1.19 to £27.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.00 that is £0 to £1K a year per listing.

Average price
£12.00under the $15 to $100 sweet spot
Price range
£1.19–£27.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #276 within Food. It carries 541 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
11.5%
Average rank
#276in Food
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
541per listing
Listings tracked
58

04 · Newcomers

Amazon counts 1 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Freeze Dried Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

84

Top-5 brand share

79%

Top 20: 98%

Top-5 click share

29%

Top 20: 68%

Open market

18%

  • JAMES & ELLA54%
  • Natures Menu12%
  • 8in15%
  • AncestryBite4%
  • Sympur3%
  • Beloved Pets3%

Demand

Freeze Dried Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 11 of 12 months tracked

Search terms

Top Freeze Dried Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freeze dried dog treats25K/yr
  • james and ella dog food11K/yr
  • freeze dried chicken dog treats6K/yr
  • james and ella dog food freeze dried5K/yr
  • james and ella5K/yr

Reviews and returns

What reviews say buyers love and hate about Freeze Dried Dog Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.06

They aren't cheap

wish it wasn't so expensive

A bit pricey

Size-Overall15%−0.08

Very Small

Very large. but breakable

This is a tiny container

Smell7%−0.03

Awful chemical smell

* The product smells quite weird when you sniff it

I hate the smell

Hard Feel5%−0.05

into hard little bits

Not soft

Hard not Soft treats

Allergies3%−0.02

had an allergic reaction to them causing her face eyes, nose and mouth to swell up

My cat has a lot of allergies

does have allergies

Love

Pet Friendly35%

Cats love it

My dog is very happy

Dog loves it

Quality-Overall11%+0.56

good quality storage container

Excellent product

Good quality & decent size bag

Value For Money9%−0.06

Excellent value

great value for money

fair price

Taste-Overall7%+0.54

My Shih Tzu loves these treats

My dog loved this food

my cat loves her treats

Size-Overall6%−0.08

Good size

decent size bag

I actually prefer this size too

FAQ

Common Freeze Dried Dog Treats questions

Answered from the same tracked data.