freeze dried dog treats
Worth a lookShows low returns (0.0%), but a small market ($51K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good541.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.00avg listing price — sweet spot $15–$100
Price range
Okay£1.19–£27.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, freeze dried dog treats is a £51K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
freeze dried dog treats market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #276
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 91%
- Out of stock
- 11.5%
- Avg brand age
- 41 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
84
Top-5 brand share
79%
Top 20: 98%
Top-5 click share
29%
Top 20: 68%
Open market
18%
- JAMES & ELLA54%
- Natures Menu12%
- 8in15%
- AncestryBite4%
- Sympur3%
- Beloved Pets3%
Demand
Weekly Amazon search volume, last 45 weeks — -1.2% search growth over the last 90 days.Top freeze dried dog treats search terms
- freeze dried dog treats25K/yr
- james and ella dog food11K/yr
- freeze dried chicken dog treats6K/yr
- james and ella dog food freeze dried5K/yr
- james and ella5K/yr
Top freeze dried dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
James & Ella Kibble + Raw Dog Food - Free Run Chicken (1.5kg) A Nutritious Mix of High Protein Kibble Combined with Freeze-Dried Raw Meat Nuggets Grain & Gluten Free with Essential Oils & Minerals
JAMES & ELLA£17.514.4★53 rev
James & Ella Complete Freeze-Dried Raw Dog Food Grass Fed Beef Freeze-Dried Dog Food Packed with Protein Essential Oils & Minerals for Happy Healthy Dogs Lightweight & Gluten Free (100g)
JAMES & ELLA£4.764.0★58 rev
James & Ella Kibble + Raw Dog Food - Grass Fed Beef (1.5kg) Nutritious High Protein Kibble Combined with Freeze-Dried Raw Meat Nuggets Contains Essential Oils & Minerals Grain & Gluten Free
JAMES & ELLA£17.414.7★35 rev
James & Ella Cold-Pressed Dog Food Country Game (2.5kg) Hypoallergenic Grain Free & Low-Fat Complete Pellets | Rich in Vitamins Fatty Acids & Nutrients Easily Digestible for Sensitive Dogs
JAMES & ELLA£19.774.6★3 rev
Freeze Dried Chicken Treats for Dogs & Cats (500g / 1.1lb) 100% Chicken Breast Single Ingredient High Protein Grain-Free Natural Training Treats No Additives
AncestryBite£21.044.9★113 rev
Newest
by launch date
James & Ella Complete Freeze-Dried Raw Dog Food Grass Fed Beef (500g) Packed with Protein Essential Oils & Minerals | Lightweight & Gluten Free | 80% Meat with Fruit Vegetables & Superfoods
JAMES & ELLA£21.9958 rev
Freeze Dried Chicken Treats for Dogs & Cats (500g / 1.1lb) 100% Chicken Breast Single Ingredient High Protein Grain-Free Natural Training Treats No Additives
AncestryBite£21.04113 rev
James & Ella Cold-Pressed Dog Food Country Game (2.5kg) Hypoallergenic Grain Free & Low-Fat Complete Pellets | Rich in Vitamins Fatty Acids & Nutrients Easily Digestible for Sensitive Dogs
JAMES & ELLA£19.773 rev
James & Ella Cold-Pressed Dog Food Free-Run Chicken (2.5kg) Hypoallergenic Grain Free & Low-Fat Complete Pellets | Rich in Vitamins Fatty Acids & Nutrients Easily Digestible for Sensitive Dogs
JAMES & ELLA£19.852 rev
100g Freeze-Dried Chicken Dog & Cat Treats | Pure Natural Breast Cubes | Grain-Free Hypoallergenic High-Protein Nibbles | Allergen-Free Snacks & Toppers for Indoor/Outdoor Dog
Sympur£10.1212 rev
Trending
90-day click momentumJames & Ella Complete Freeze-Dried Raw Dog Food Grass Fed Beef (500g) Packed with Protein Essential Oils & Minerals | Lightweight & Gluten Free | 80% Meat with Fruit Vegetables & Superfoods
JAMES & ELLA£21.994.0★
Freeze Dried Chicken Treats for Dogs & Cats (500g / 1.1lb) 100% Chicken Breast Single Ingredient High Protein Grain-Free Natural Training Treats No Additives
AncestryBite£21.044.9★
Dog & Cat Treats Freeze Dried Chicken Cubes 150 g - All Natural Meat Raw Pet Food - Human Grade High-Protein Snacks & Grain-Free Jerky Chews for Cats and Small Dogs
Beloved Pets£10.424.6★
James & Ella Cold-Pressed Dog Food Country Game (2.5kg) Hypoallergenic Grain Free & Low-Fat Complete Pellets | Rich in Vitamins Fatty Acids & Nutrients Easily Digestible for Sensitive Dogs
JAMES & ELLA£19.774.6★
Natures Menu Raw Freeze Dried Dog Food Complete & Balanced 80/20 All Pack Sizes & Flavours (120g x 1 Beef)
Natures Menu£4.564.3★
What buyers say about freeze dried dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“good quality storage container”
“Excellent value”
“My Shih Tzu loves these treats”
“Good size”
“Taste and good ingredients”
“easy to use”
“Good variety of tasty treats”
“not overly smelly”
“Does the job”
What buyers complain about
“They aren't cheap”
“Very Small”
“Awful chemical smell”
“into hard little bits”
“had an allergic reaction to them causing her face eyes, nose and mouth to swell up”
“has inconsistent quality”
“easily broken up”
“My dog has just had 48 hours of illness due to these”
“this particular one doesnt seem to be properly dry its almost damp and smelly odd”
“Not great texture”
Common questions
- Is freeze dried dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 58 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the freeze dried dog treats niche?
- 24 brands and 84 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in freeze dried dog treats?
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 0.0%.
- What does it cost to enter the freeze dried dog treats niche?
- Listings span £1.19–£27.50; the average listing price is £12.00 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.