freeze dried cat treats
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Good665.49avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£12.76avg listing price — sweet spot $15–$100
Market size
Good£291K£291K/yr · 196K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.20–£26.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, freeze dried cat treats is a £291K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
freeze dried cat treats market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £255K–£319K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 69%
- Out of stock
- 4.0%
- Avg brand age
- 43 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
118
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
26%
- thrive23%
- CURIOUS19%
- Rosewood16%
- Pets Purest6%
- Hipaws5%
- COOKHOUSE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.0×
Top freeze dried cat treats search terms
- freeze dried cat treats67K/yr
- thrive cat treats31K/yr
- freeze dried chicken cat treats26K/yr
- freeze dried chicken16K/yr
- freeze dried cat food9K/yr
- cat freeze dried treats7K/yr
- dried chicken cat treats7K/yr
- cat treats freeze dried7K/yr
- freeze dried chicken for cats4K/yr
- cat chicken treats5K/yr
Top freeze dried cat treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thrive 100% Chicken Breast Freeze-Dried Cat Treats Single Ingredient High Protein Grain Free 170g MaxiTube
thrive£15.214.2★3,224 rev
1 lb Freeze Dried Chicken Breast Cat Treats 100% Natural Chicken Nibbles Allergen-Free & Hypoallergenic for Indoor Cats & Outdoor Nutritious Grain Free for Cats 454g
CURIOUS£23.564.6★229 rev
Rosewood Freeze Dried Chicken Bites for Cats - All Natural Chicken Fillet Small Bite-Sized Cat Treats Grain-Free Natural and Healthy Cat Snacks (Case of 12 x 15g Packs)
Rosewood£11.794.7★192 rev
Pets Purest Cat Treats 100% Chicken Freeze Dried Cat Treats High Protein - Low Fat Treat for Cats & Kittens 50g
Pets Purest£5.714.7★178 rev
200g Freeze Dried Chicken Cat Treats 100% Natural Chicken Breast Nibbles Allergen-Free & Hypoallergenic Cat Treat for Indoor & Outdoor Nutritious Treats Grain Free for Cats
CURIOUS£14.084.6★233 rev
Newest
by launch date
Freeze Dried Chicken Treats for Dogs & Cats (500g / 1.1lb) 100% Chicken Breast Single Ingredient High Protein Grain-Free Natural Training Treats No Additives
AncestryBite£21.04113 rev
Freeze Dried Chicken Cat Treats 100% Natural Grain Free Fresh Chicken Dry Cat Treat Allergen-Free & Hypoallergenic Easy Digestion Nibbles for Cats 300g
CURIOUS£16.4928 rev
Rosewood x Battersea Chicken & Catnip Freeze Dried Cat Treats High Protein Healthy Cat Snack with Added Vitamins Real Meat and Catnip Infused for Stimulation
Rosewood£1.2062 rev
1 lb Freeze Dried Chicken Breast Cat Treats 100% Natural Chicken Nibbles Allergen-Free & Hypoallergenic for Indoor Cats & Outdoor Nutritious Grain Free for Cats 454g
CURIOUS£23.56229 rev
COOKHOUSE 100% Chicken Breast Freeze Dried Luxury Cat Treats - 340g Mega Pack (2 x 170g Resealable Tubs) - 100% Natural - Grain Free - High Protein - Low Fat
COOKHOUSE£18.21121 rev
Trending
90-day click momentumFreeze Dried Chicken Cat Treats 100% Natural Grain Free Fresh Chicken Dry Cat Treat Allergen-Free & Hypoallergenic Easy Digestion Nibbles for Cats 300g
CURIOUS£16.494.7★
Rosewood x Battersea Chicken & Catnip Freeze Dried Cat Treats High Protein Healthy Cat Snack with Added Vitamins Real Meat and Catnip Infused for Stimulation
Rosewood£1.204.3★
Freeze Dried Chicken Treats for Dogs & Cats (500g / 1.1lb) 100% Chicken Breast Single Ingredient High Protein Grain-Free Natural Training Treats No Additives
AncestryBite£21.044.9★
Freeze Dried Chicken Breast Cat Treats and Food 100g 100% Chicken Natural Grain Free Allergen-Free & Hypoallergenic Easy Digestion Nibbles Nutritious Cat Kitten and Dog Snacks(Small-Sized Cube 10mm)
Al4best£7.964.5★
Vital Essentials Freeze-Dried Raw Cat Treats Minnows Treats 0.5 oz
Vital Essentials£13.054.3★
What buyers say about freeze dried cat treats
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“EXCELLENT PRODUCT”
“EXCELLENT VALUE”
“Fantastic taste”
“Good size”
“It's simple ingredients”
“ease of use”
“it doesnt smell bad”
“Good quality tasty treats”
“The packet is resealable and should keep them nice and fresh”
What buyers complain about
“A bit pricey”
“Smell a bit weird”
“the packs are small”
“has inconsistent quality”
“they are easy to break up”
“my cat started vomiting”
“And i must admit they don't look very appetising - like extremely dry”
“Flimsy container”
“they seem harder”
“the contents were almost glued together”
Top return reasons
Common questions
- Is freeze dried cat treats profitable to sell on Amazon United Kingdom?
- The niche generates £291K/yr across 35 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the freeze dried cat treats niche?
- 17 brands and 118 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in freeze dried cat treats?
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
- When does demand for freeze dried cat treats peak?
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the freeze dried cat treats niche?
- Listings span £1.20–£26.62; the average listing price is £12.76 (sweet spot $15–$100). The average incumbent carries 665 reviews — the moat a new listing must climb.