Freeze Dried Cat Treats
MaybeReturns run at only 0.0% of orders. But demand is soft, at +0.9% this quarter, so Freeze Dried Cat Treats is a Maybe.
- Flapen Score
- 60 / 100Top 12% of 875 Pet Supplies niches · +10 vs the category median of 5060
- Market size
- £291K/yr196K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 46%top-5 click share · 17 brands · 118 sellers
Flapen Score
Freeze Dried Cat Treats against its category
The dotted line is the Pet Supplies average. Past it, Freeze Dried Cat Treats is stronger. Inside it, weaker.
Market
The Freeze Dried Cat Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Freeze Dried Cat Treats 196K times last year and spent an estimated £291K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £291K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £291Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- freeze dried cat treats67K searches a year
02 · Price
A sale here is worth £12.76.
Listings sell for £12.76 on average, from £1.20 to £26.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.76 that is £6K to £10K a year per listing.
- Average price
- £12.76under the $15 to $100 sweet spot
- Price range
- £1.20–£26.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #115 within Cats. It carries 665 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 97%
- Out of stock, average day
- 4.0%
- Average rank
- #115in Cats
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 665per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 4 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Freeze Dried Cat Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Thrive 100% Chicken Breast Freeze-Dried Cat Treats Single Ingredient High Protein Grain Free 170g MaxiTube
- Price
- £15.21
- Rating
- 4.2/5
- Reviews
- 3,224
- Age
- 14y ago

1 lb Freeze Dried Chicken Breast Cat Treats 100% Natural Chicken Nibbles Allergen-Free & Hypoallergenic for Indoor Cats & Outdoor Nutritious Grain Free for Cats 454g
- Price
- £23.56
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 9mo ago

Rosewood Freeze Dried Chicken Bites for Cats - All Natural Chicken Fillet Small Bite-Sized Cat Treats Grain-Free Natural and Healthy Cat Snacks (Case of 12 x 15g Packs)
- Price
- £11.79
- Rating
- 4.7/5
- Reviews
- 192
- Age
- 1y ago

Pets Purest Cat Treats 100% Chicken Freeze Dried Cat Treats High Protein - Low Fat Treat for Cats & Kittens 50g
- Price
- £5.71
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago

200g Freeze Dried Chicken Cat Treats 100% Natural Chicken Breast Nibbles Allergen-Free & Hypoallergenic Cat Treat for Indoor & Outdoor Nutritious Treats Grain Free for Cats
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 2y ago
Trending
90-day click momentum
Freeze Dried Chicken Cat Treats 100% Natural Grain Free Fresh Chicken Dry Cat Treat Allergen-Free & Hypoallergenic Easy Digestion Nibbles for Cats 300g
- Price
- £16.49
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 7mo ago

Rosewood x Battersea Chicken & Catnip Freeze Dried Cat Treats High Protein Healthy Cat Snack with Added Vitamins Real Meat and Catnip Infused for Stimulation
- Price
- £1.20
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 8mo ago

Freeze Dried Chicken Treats for Dogs & Cats (500g / 1.1lb) 100% Chicken Breast Single Ingredient High Protein Grain-Free Natural Training Treats No Additives
- Price
- £21.04
- Rating
- 4.9/5
- Reviews
- 113
- Age
- 7mo ago

Freeze Dried Chicken Breast Cat Treats and Food 100g 100% Chicken Natural Grain Free Allergen-Free & Hypoallergenic Easy Digestion Nibbles Nutritious Cat Kitten and Dog Snacks(Small-Sized Cube 10mm)
- Price
- £7.96
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago

Vital Essentials Freeze-Dried Raw Cat Treats Minnows Treats 0.5 oz
- Price
- £13.05
- Rating
- 4.3/5
- Reviews
- 5,414
- Age
- 1y ago
Newest
by launch date
Freeze Dried Chicken Treats for Dogs & Cats (500g / 1.1lb) 100% Chicken Breast Single Ingredient High Protein Grain-Free Natural Training Treats No Additives
- Price
- £21.04
- Rating
- 4.9/5
- Reviews
- 113
- Age
- 7mo ago

Freeze Dried Chicken Cat Treats 100% Natural Grain Free Fresh Chicken Dry Cat Treat Allergen-Free & Hypoallergenic Easy Digestion Nibbles for Cats 300g
- Price
- £16.49
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 7mo ago

Rosewood x Battersea Chicken & Catnip Freeze Dried Cat Treats High Protein Healthy Cat Snack with Added Vitamins Real Meat and Catnip Infused for Stimulation
- Price
- £1.20
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 8mo ago

1 lb Freeze Dried Chicken Breast Cat Treats 100% Natural Chicken Nibbles Allergen-Free & Hypoallergenic for Indoor Cats & Outdoor Nutritious Grain Free for Cats 454g
- Price
- £23.56
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 9mo ago

COOKHOUSE 100% Chicken Breast Freeze Dried Luxury Cat Treats - 340g Mega Pack (2 x 170g Resealable Tubs) - 100% Natural - Grain Free - High Protein - Low Fat
- Price
- £18.21
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
118
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
26%
- thrive23%
- CURIOUS19%
- Rosewood16%
- Pets Purest6%
- Hipaws5%
- COOKHOUSE5%
Demand
Freeze Dried Cat Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Freeze Dried Cat Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- freeze dried cat treats67K/yr
- thrive cat treats31K/yr
- freeze dried chicken cat treats26K/yr
- freeze dried chicken16K/yr
- freeze dried cat food9K/yr
- cat freeze dried treats7K/yr
- dried chicken cat treats7K/yr
- cat treats freeze dried7K/yr
- freeze dried chicken for cats4K/yr
- cat chicken treats5K/yr
Reviews and returns
What reviews say buyers love and hate about Freeze Dried Cat Treats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit pricey
These aren't the cheapest things
cheaply priced
Smell a bit weird
Rancid smell
Only has a mild-mild smell if you open the bag
the packs are small
A small bag
Too small tube
has inconsistent quality
Not as good as they were
Poor quality
they are easy to break up
These don't last very long
started to rip rather than just pulling off easily
Love
Cats love it
my dog loved it
The cat definitely approves
EXCELLENT PRODUCT
Great quality and clearly made with cats enjoyment in mind
good quality storage container
EXCELLENT VALUE
Excellent value
Fair price
Fantastic taste
My cats absolutely loved these treats
my cat loves her treats
Good size
I actually prefer this size too
Generous Size
Return
0.0% Return rate 100% Fixable by listing
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Freeze Dried Cat Treats questions
Answered from the same tracked data.









