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Freeze Dried Cat Treats

Maybe

Returns run at only 0.0% of orders. But demand is soft, at +0.9% this quarter, so Freeze Dried Cat Treats is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 875 Pet Supplies niches · +10 vs the category median of 50
Market size
£291K/yr196K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
46%top-5 click share · 17 brands · 118 sellers

Flapen Score

Freeze Dried Cat Treats against its category

The dotted line is the Pet Supplies average. Past it, Freeze Dried Cat Treats is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeze Dried Cat Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freeze Dried Cat Treats 196K times last year and spent an estimated £291K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £291K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
11.6%
Market size, estimated
£291Ka year
Peak month
November2.0× the quietest month
Top search term
freeze dried cat treats67K searches a year

02 · Price

A sale here is worth £12.76.

Listings sell for £12.76 on average, from £1.20 to £26.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.76 that is £6K to £10K a year per listing.

Average price
£12.76under the $15 to $100 sweet spot
Price range
£1.20–£26.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #115 within Cats. It carries 665 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
4.0%
Average rank
#115in Cats
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
665per listing
Listings tracked
35

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Freeze Dried Cat Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

118

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

26%

  • thrive23%
  • CURIOUS19%
  • Rosewood16%
  • Pets Purest6%
  • Hipaws5%
  • COOKHOUSE5%

Demand

Freeze Dried Cat Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Freeze Dried Cat Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freeze dried cat treats67K/yr
  • thrive cat treats31K/yr
  • freeze dried chicken cat treats26K/yr
  • freeze dried chicken16K/yr
  • freeze dried cat food9K/yr
  • cat freeze dried treats7K/yr
  • dried chicken cat treats7K/yr
  • cat treats freeze dried7K/yr
  • freeze dried chicken for cats4K/yr
  • cat chicken treats5K/yr

Reviews and returns

What reviews say buyers love and hate about Freeze Dried Cat Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+0.21

A bit pricey

These aren't the cheapest things

cheaply priced

Smell8%−0.09

Smell a bit weird

Rancid smell

Only has a mild-mild smell if you open the bag

Size-Overall8%−0.09

the packs are small

A small bag

Too small tube

Quality-Overall6%

has inconsistent quality

Not as good as they were

Poor quality

Durability4%

they are easy to break up

These don't last very long

started to rip rather than just pulling off easily

Love

Pet Friendly41%

Cats love it

my dog loved it

The cat definitely approves

Quality-Overall12%

EXCELLENT PRODUCT

Great quality and clearly made with cats enjoyment in mind

good quality storage container

Value For Money9%+0.21

EXCELLENT VALUE

Excellent value

Fair price

Taste-Overall7%+0.45

Fantastic taste

My cats absolutely loved these treats

my cat loves her treats

Size-Overall4%−0.09

Good size

I actually prefer this size too

Generous Size

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁█▁▁▁▁

FAQ

Common Freeze Dried Cat Treats questions

Answered from the same tracked data.