Fortiflora Cats
FailThe top 5 products take 100% of clicks, so Fortiflora Cats is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £235K/yr52K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 35 sellers
Flapen Score
Fortiflora Cats against its category
The dotted line is the Pet Supplies average. Past it, Fortiflora Cats is stronger. Inside it, weaker.
Market
The Fortiflora Cats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fortiflora Cats 52K times last year and spent an estimated £235K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 24.0% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 24.0%
- Market size, estimated
- £235Ka year
- Top search term
- fortiflora cats33K searches a year
02 · Price
A sale here is worth £18.74.
Listings sell for £18.74 on average, from £17.77 to £20.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 4,000 to 5,000 of them. At £18.74 that is £75K to £94K a year per listing.
- Average price
- £18.74inside the $15 to $100 sweet spot
- Price range
- £17.77–£20.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £75K–£94K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Cats. It carries 1,606 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Cats
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,606per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Fortiflora Cats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Trending
estimated 90-day click momentumNewest
by launch dateCompetition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
35
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Pro Plan Veterinary Diets66%
- Piuess29%
- Pro Plan5%
- Open — no brand owns it (0%)
Search terms
Top Fortiflora Cats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fortiflora cats33K/yr
- purina fortiflora cats6K/yr
- fortiflora for cats4K/yr
- fortiflora probiotic for cats4K/yr
- purina probiotics for cats3K/yr
- proplan fortiflora feline probiotic2K/yr
Reviews and returns
What reviews say buyers love and hate about Fortiflora Cats
We read the reviews and the return reasons for every product selling here.
“cheaper on here”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fortiflora Cats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data