Fortiflora Cats
FailThe top 5 products take 100% of clicks, so Fortiflora Cats is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £235K/yr52K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 35 sellers
Flapen Score
Fortiflora Cats against its category
The dotted line is the Pet Supplies average. Past it, Fortiflora Cats is stronger. Inside it, weaker.
Market
The Fortiflora Cats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fortiflora Cats 52K times last year and spent an estimated £235K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
24.0% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 24.0%
- Market size, estimated
- £235Ka year
- Top search term
- fortiflora cats33K searches a year
02 · Price
A sale here is worth £18.74.
Listings sell for £18.74 on average, from £17.77 to £20.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 4,000 to 5,000 of them. At £18.74 that is £75K to £94K a year per listing.
- Average price
- £18.74inside the $15 to $100 sweet spot
- Price range
- £17.77–£20.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £75K–£94K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Cats. It carries 1,606 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Cats
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,606per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Fortiflora Cats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Trending
90-day click momentumNewest
by launch dateCompetition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Pro Plan Veterinary Diets66%
- Piuess29%
- Pro Plan5%
- Open — no brand owns it (0%)
Search terms
Top Fortiflora Cats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fortiflora cats33K/yr
- purina fortiflora cats6K/yr
- fortiflora for cats4K/yr
- fortiflora probiotic for cats4K/yr
- purina probiotics for cats3K/yr
- proplan fortiflora feline probiotic2K/yr
Reviews and returns
What reviews say buyers love and hate about Fortiflora Cats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
cheaper on here
I wish it was a bit cheaper
It is quite expensive
It smells different
Awful, strong smell of fish
There is a slight smell from it
Unfortunately it did not work for him
Sadly didnt work for my kitten
Not very effective
It is a dry powder
Its a bit dry when I put it in his food
the kitten still has explosive diarrhea multiple times per day
Had two housemates with very upset stomachs
as she has other health issues I can't be sure
Love
The item is brilliant
Excellent product
Quality
it does the trick
Ive found it to be a very effective
Works very well
Easy to use
easy to administer
Easy to use just sprinkle it on the wet food
Good value for money
Great price
Worth it
Now eaten with gusto
My cat loves the taste
he loves the taste of the powder on his food
Return
0.0% Return rate 13% Fixable by listing
It smells different
Awful, strong smell of fish
There is a slight smell from it
Unfortunately it did not work for him
Sadly didnt work for my kitten
Not very effective
Not the same
cheaper on here
I wish it was a bit cheaper
It is quite expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fortiflora Cats questions
Answered from the same tracked data.