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Forthglade Dog Treats

brand-locked demand (top 5 brands take 96% of clicks) — Forthglade Dog Treats doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 25Growth 22Conversion 98Competition 48Returns 100Price range 22Avg price 26Brand share 9Review moat 75Quality gap 45
This niche Category average

Is Forthglade Dog Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Forthglade Dog Treats is a £103K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.

Forthglade Dog Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.8% over the last 90 days and 16.2% of searches end in a purchase.

£103K

revenue / yr

Units sold / yr13K
Search volume / yr-6.8%69K
Conversion rate16.2%
Avg price£9.12

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 38
Top-5 product click share56%
Open market4%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement90%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews495

Top Forthglade Dog Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

2%

  • Forthglade83%
  • Pooch & Mutt5%
  • Omni3%
  • Johnsons3%
  • Surrey Feed3%
  • Betty Miller2%
  • Open — no brand owns it (1 brand, 2%)

Forthglade Dog Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR16.2%Products21Brands7Top 5 Brands96%OOS Rate0.0%Rating4.5★Reviews495Avg BSR#110
2K1KHoliday '24Prime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Forthglade Dog Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • forthglade dog treats33K/yr
  • forthglade dental sticks11K/yr
  • dog breath freshener chews10K/yr
  • forthglade treats5K/yr
  • dog mints for bad breath4K/yr
  • fresh breath chews for dogs3K/yr
  • dog mints2K/yr
  • forthglade dental sticks for dogs1K/yr

What reviews say buyers love and hate about Forthglade Dog Treats

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Pet Friendly22%

Dog approved

Breathability9%

Good breath

Quality-Overall8%

Decent for what it is

Value For Money7%

Good price

Taste-Overall6%

Great treats

What buyers complain about

60% of reviews
Breathability16%

his breath has certainly toned down on smell

Smell11%

Smells fishy

Functionality-Overall10%

DIDN'T WORK

Value For Money6%

just too expensive

Size-Overall5%

They are a bit shorter than the medium Tesco sticks

Forthglade Dog Treats return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Functionality-Overall
22%
3Ingredients-Overall
17%
4Advertised Vs Actual Product
11%
5Dilute/Watery
11%

Common Forthglade Dog Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Forthglade Dog Treats 46/100 on Amazon United Kingdom — Skip it. The niche generates £103K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -6.8% over the last 90 days.
Search demand for Forthglade Dog Treats on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.