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Forthglade Dog Treats

Fail

The top 5 brands take 96% of clicks, so Forthglade Dog Treats is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£103K/yr69K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
56%top-5 click share · 7 brands · 38 sellers

Flapen Score

Forthglade Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Forthglade Dog Treats is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Forthglade Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Forthglade Dog Treats 69K times last year and spent an estimated £103K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
16.2%
Market size, estimated
£103Ka year
Peak month
September1.6× the quietest month
Top search term
forthglade dog treats33K searches a year

02 · Price

A sale here is worth £9.12.

Listings sell for £9.12 on average, from £2.79 to £18.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.12 that is £2K to £5K a year per listing.

Average price
£9.12under the $15 to $100 sweet spot
Price range
£2.79–£18.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Health Supplies. It carries 495 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Health Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
495per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Forthglade Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

2%

  • Forthglade83%
  • Pooch & Mutt5%
  • Omni3%
  • Johnsons3%
  • Surrey Feed3%
  • Betty Miller2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Forthglade Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Forthglade Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • forthglade dog treats33K/yr
  • forthglade dental sticks11K/yr
  • dog breath freshener chews10K/yr
  • forthglade treats5K/yr
  • dog mints for bad breath4K/yr
  • fresh breath chews for dogs3K/yr
  • dog mints2K/yr
  • forthglade dental sticks for dogs1K/yr

Reviews and returns

What reviews say buyers love and hate about Forthglade Dog Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Breathability16%

his breath has certainly toned down on smell

Bad breath going

his breath can be toxic

Smell11%−0.11

Smells fishy

Very strong smell

have a bit of an odour to them

Functionality-Overall10%−0.15

DIDN'T WORK

NO RESULTS YET

Didnt work for my dogs

Value For Money6%+0.18

just too expensive

I think these are fairly expensive at full price so I only buy when on offer

The price for such a small amount is not good

Size-Overall5%−0.04

They are a bit shorter than the medium Tesco sticks

Got smaller

however the sticks have got smaller

Love

Pet Friendly22%

Dog approved

Our dog loves it

Dogs enjoy these

Breathability9%

Good breath

No more bad breath

Fresh breath

Quality-Overall8%

Decent for what it is

Good quality

I like that it contains quality ingredients

Value For Money7%+0.18

Good price

Great value

Well worth it

Taste-Overall6%+0.24

Great treats

Taste nice

My dog loved the taste

Return

0.1% Return rate 44% Fixable by listing

Size-Overall33%▁▁██▁▅

They are a bit shorter than the medium Tesco sticks

Got smaller

however the sticks have got smaller

Functionality-Overall22%▁█▁▁▁▁

DIDN'T WORK

NO RESULTS YET

Didnt work for my dogs

Ingredients-Overall17%▁█▁▁▁▆
Advertised Vs Actual Product11%▁█▁▁▁▁
Dilute/Watery11%█▁▁▁▁▁

FAQ

Common Forthglade Dog Treats questions

Answered from the same tracked data.