Is forthglade dog treats profitable to sell on Amazon United Kingdom?

The niche generates £103K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (46/100).

How competitive is the forthglade dog treats niche?

7 brands and 38 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in forthglade dog treats?

Top complaints mined from reviews: Breathability, Smell, Functionality-Overall. The return rate is 0.1%.

When does demand for forthglade dog treats peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the forthglade dog treats niche?

Listings span £2.79–£18.41; the average listing price is £9.12 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.

forthglade dog treats

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great494.9

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.12

avg listing price — sweet spot $15–$100

Market size

Okay£103K

£103K/yr · 69K searches

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Price range

Bad£2.79–£18.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, forthglade dog treats is a £103K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

forthglade dog treats market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £91K–£114K; units × avg price
Conversion rate: 16.2%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

Forthglade83%
Pooch & Mutt5%
Omni3%
Johnsons3%
Surrey Feed3%
Betty Miller2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -6.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top forthglade dog treats search terms

forthglade dog treats33K/yr -4.3%14.4% conv.
forthglade dental sticks11K/yr -12.7%18.8% conv.
dog breath freshener chews10K/yr -10.6%7.6% conv.
forthglade treats5K/yr +9.0%12.7% conv.
dog mints for bad breath4K/yr -3.6%4.3% conv.
fresh breath chews for dogs3K/yr +10.3%4.2% conv.
dog mints2K/yr -5.4%4.3% conv.
forthglade dental sticks for dogs1K/yr -52.5%18.0% conv.

All search terms

Top forthglade dog treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Forthglade Natural Dog Dental Sticks (20 Sticks) - Plant-Based & Grain Free Dog Treats Dental Chews for Fresh Breath Removes Plaque and Tartar Resealable Bags

Forthglade£7.754.4★1,188 rev

Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Calming Dog Treats with Camomile Lavender & Lemon Balm Soft Bites Resealable Bags

Forthglade£5.744.7★188 rev

Forthglade Natural Dog Treats (8 x 90g Bags) - Hypoallergenic & Grain Free Dog Treats with Salmon Hand-Baked Soft Bites Resealable Bags

Forthglade£10.604.7★472 rev

Forthglade Natural Dog Treats (8 x 90g Bags) - Hypoallergenic & Grain Free Dog Treats with Lamb Hand-Baked Soft Bites Resealable Bags

Forthglade£10.794.6★331 rev

Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Dog Training Treats with Chicken and Liver Baked Soft Bite Rewards Resealable Bags

Forthglade£6.324.6★36 rev

Newest

by launch date

Forthglade Calming Dental Chews for Dogs 20 Sticks Dog Treats Infused with Calming Botanicals Helps Freshen Breath Remove Plaque & Tartar from Teeth Hypoallergenic & Grain-Free Resealable Bag

Forthglade£8.4847 rev

6mo ago

Betty Miller Dog Treats - Fresh Dog Breath & Digestion Support with Charcoal Peppermint & Yucca 500g - Soft Dog Treats For Small Dogs

Betty Miller£8.4514 rev

6mo ago

Omni Dog Breath Freshener Supplement - Dragons Den Winners One-a-Day Peppermint Supplements for Dogs Plaque Remover Dental Care Fresh Breath for Dogs 30 Servings Small 0-15 Kg

Omni£15.49332 rev

1y ago

Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Calming Dog Treats with Camomile Lavender & Lemon Balm Soft Bites Resealable Bags

Forthglade£5.74188 rev

2y ago

Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Dog Training Treats with Chicken and Liver Baked Soft Bite Rewards Resealable Bags

Forthglade£6.3236 rev

2y ago

What buyers say about forthglade dog treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly22%

“Dog approved”

Breathability9%

“Good breath”

Quality-Overall8%

“Decent for what it is”

Value For Money7%

“Good price”

Taste-Overall6%

“Great treats”

Soothing/Teething6%

“Very calming”

Smell5%

“No Stinky anymore”

Ease Of Chewing/Swallowing4%

“so theyre easy to eat”

Ease Of Cleaning3%

“Perfect way to ensure your dogs teeth are being cleaned and maintained, especially if your like me and keep dogs that wont always be inclined human intervention to clean”

Advertised Vs Actual Product3%

“As described and as advertised”

What buyers complain about

Breathability16%

“his breath has certainly toned down on smell”

Smell11%

“Smells fishy”

Functionality-Overall10%

“DIDN'T WORK”

Value For Money6%

“just too expensive”

Size-Overall5%

“They are a bit shorter than the medium Tesco sticks”

Hard Feel3%

“Not so soft”

Flavor3%

“Tried this flavour as the peanut butter ones were hurting my dogs belly”

Color Fading/Discoloration3%

“They are almost completely white in 3 weeks”

Allergies2%

“no grain which was causing allergies”

Indigestion2%

“diarrhoea for the last few months”

Top return reasons

Size-Overall33%

Functionality-Overall22%

Ingredients-Overall17%

Advertised Vs Actual Product11%

Dilute/Watery11%

Side Effects6%

Common questions

Is forthglade dog treats profitable to sell on Amazon United Kingdom?: The niche generates £103K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (46/100).
How competitive is the forthglade dog treats niche?: 7 brands and 38 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in forthglade dog treats?: Top complaints mined from reviews: Breathability, Smell, Functionality-Overall. The return rate is 0.1%.
When does demand for forthglade dog treats peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the forthglade dog treats niche?: Listings span £2.79–£18.41; the average listing price is £9.12 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.