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Fly Mask for Horses

Pass

Fly Mask for Horses scores 66 out of 100, a Pass. Shoppers spend $69K a year here, search demand grew +194.6% this quarter, and returns run at 1.4% of orders.

Flapen Score
66
66 / 100
Top 4% of 875 Pet Supplies niches · +16 vs the category median of 50
Market size
£69K/yr168K searches / yr
90-day growth
+194.6%search demand this quarter
Competition
24%top-5 click share · 28 brands · 51 sellers

Flapen Score

Fly Mask for Horses against its category

The dotted line is the Pet Supplies average. Past it, Fly Mask for Horses is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Mask for Horses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Mask for Horses 168K times last year and spent an estimated £69K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +194.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+194.6%
Conversion, latest week
3.2%
Market size, estimated
£69Ka year
Peak month
July61.9× the quietest month
Top search term
fly mask for horses43K searches a year

02 · Price

A sale here is worth £12.84.

Listings sell for £12.84 on average, from £3.95 to £23.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.84 that is £0 to £1K a year per listing.

Average price
£12.84under the $15 to $100 sweet spot
Price range
£3.95–£23.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #45 within Horses. It carries 697 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
89%
Out of stock, average day
8.8%
Average rank
#45in Horses
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
697per listing
Listings tracked
89

04 · Newcomers

Amazon counts 2 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Fly Mask for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 rising

Sellers

51

Top-5 brand share

78%

Top 20: 97%

Top-5 click share

24%

Top 20: 56%

Open market

19%

  • Harrison Howard37%
  • LeMieux17%
  • MUNSKT10%
  • Gallopoff9%
  • Adiwo5%
  • Ruggles3%

Demand

Fly Mask for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 61.9×

Search terms

Top Fly Mask for Horses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly mask for horses43K/yr
  • horse fly mask36K/yr
  • fly mask23K/yr
  • le mieux fly mask9K/yr
  • pony fly mask8K/yr
  • lemieux fly mask7K/yr
  • horse fly masks7K/yr
  • shetland fly mask6K/yr
  • small pony fly mask6K/yr
  • fly mask cob5K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Mask for Horses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%+1.40

Not fit for purpose

Too small

Sizing way off

Quality-Overall18%+1.77

Poor quality

Flimsy quality

Very cheaply made

Material Quality5%−0.10

material felt cheap

material very flimsy

Quite flimsy material

Durability5%−0.10

It broke within a month

Lasted a few hours

Awful, fell apart after one day

Shape/Style4%−0.07

Awful shape

Why has the shape changed

Ill fitting with no shape whatsoever

Love

Size-Overall49%+1.40

True to size

Fits great

Mask fits well

Quality-Overall26%+1.77

The quality of the masks were fine though

Good quality

Good quality, true to size fit

Value For Money6%+0.63

Well worth the money

Great value too

Good value

Soft Feel2%

Soft

Soft edges and makes it easy to fit on

Color2%+0.25

Colour is nice

lovely colour too

Easy to put on and colour fast

Return

1.4% Return rate 86% Fixable by listing

Size-Overall81%▁▇▆███

Not fit for purpose

Too small

Sizing way off

Quality-Overall9%▁▁█▄▄▄

Poor quality

Flimsy quality

Very cheaply made

Advertised Vs Actual Product2%▁▁▆▆▇█

Misleading advert

Not as described

Not as picture

Shape/Style2%█▁▁▁▁▁

Awful shape

Why has the shape changed

Ill fitting with no shape whatsoever

Material Quality1%▁█▁▁▂▁

material felt cheap

material very flimsy

Quite flimsy material

FAQ

Common Fly Mask for Horses questions

Answered from the same tracked data.