Fly Mask for Horses
PassFly Mask for Horses scores 66 out of 100, a Pass. Shoppers spend an estimated $69K a year here, search demand grew +194.6% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 66 / 100Top 4% of 875 Pet Supplies niches · +16 vs the category median of 5066
- Market size
- £69K/yr168K searches / yr
- 90-day growth
- +194.6%search demand this quarter
- Competition
- 24%top-5 click share · 28 brands · 51 sellers
Flapen Score
Fly Mask for Horses against its category
The dotted line is the Pet Supplies average. Past it, Fly Mask for Horses is stronger. Inside it, weaker.
Market
The Fly Mask for Horses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fly Mask for Horses 168K times last year and spent an estimated £69K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +194.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- +194.6%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £69Ka year
- Peak month
- July61.9× the quietest month
- Top search term
- fly mask for horses43K searches a year
02 · Price
A sale here is worth £12.84.
Listings sell for £12.84 on average, from £3.95 to £23.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.84 that is £0 to £1K a year per listing.
- Average price
- £12.84under the $15 to $100 sweet spot
- Price range
- £3.95–£23.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #45 within Horses. It carries 697 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 89%
- Out of stock, average day
- 8.8%
- Average rank
- #45in Horses
- Average rating
- 3.96 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 697per listing
- Listings tracked
- 89
04 · Newcomers
2 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Fly Mask for Horses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Harrison Howard Super Comfort Stretchy Fly Mask Large Eye Space with UV Protection Soft on Skin with Breathability-Piano Black
- Price
- £12.66
- Rating
- 4.4/5
- Reviews
- 3,242
- Age
- 6y ago

LeMieux Horse Armour Shield Pro Half Masks in Navy - Breathable Bamboo Lining - UV Protection - Medium
- Price
- £19.07
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 6y ago

Harrison Howard CareMaster Pro Luminous Horse Fly Mask Large Eye Space Long Nose with Ears UV Protection for Horse Red Full Size
- Price
- £16.26
- Rating
- 4.5/5
- Reviews
- 2,736
- Age
- 7y ago

MUNSKT Horse Fly Mask Breathable Stretchy Large Eye Space Mosquito Insect Shires Fly Mask with Ears for Horses (L)
- Price
- £7.96
- Rating
- 2.1/5
- Reviews
- 120
- Age
- 1y ago

MUNSKT Horse Fly Mask Breathable Stretchy Large Eye Space Mosquito Insect Shires Fly Mask with Ears for Horses (M)
- Price
- £7.67
- Rating
- 2.1/5
- Reviews
- 120
- Age
- 1y ago
Trending
estimated 90-day click momentum
Fly Mask for Horses Black White Size S Hook and Loop
- Price
- £6.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

LeMieux Horse Armour Shield Pro Half Masks in Navy - Breathable Bamboo Lining - UV Protection - Medium
- Price
- £19.07
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 6y ago

Ruggles Shetland Miniature Section A Pull On Fly Mask With Ears | Stretch Lycra | Horse & Pony Eye Protection | Standard Shetland & X-Mini Sizes (Bright Pink X-Mini)
- Price
- £14.63
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5y ago

Harrison Howard CareMaster Pro Luminous Horse Fly Mask Large Eye Space Long Nose with Ears UV Protection for Horse Summer Mint Full Size
- Price
- £15.98
- Rating
- 4.5/5
- Reviews
- 2,736
- Age
- 5y ago

Harrison Howard CareMaster Horse Fly Mask Long Nose with Ears Full Face Moonlight Silver Large Full Size
- Price
- £13.63
- Rating
- 4.4/5
- Reviews
- 2,516
- Age
- 10y ago
Newest
by launch date
Fly Mask for Horses Black White Size S Hook and Loop
- Price
- £6.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Shires FlyGuard Pro Fine Mesh Fly Mask with Ears - Jet Black Navy Blue or Sky Blue (Jet Black Full)
- Price
- £15.61
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

MUNSKT Horse Fly Mask Breathable Stretchy Large Eye Space Mosquito Insect Shires Fly Mask with Ears for Horses (L)
- Price
- £7.96
- Rating
- 2.1/5
- Reviews
- 120
- Age
- 1y ago

MUNSKT Horse Fly Mask Breathable Stretchy Large Eye Space Mosquito Insect Shires Fly Mask with Ears for Horses (M)
- Price
- £7.67
- Rating
- 2.1/5
- Reviews
- 120
- Age
- 1y ago

MUNSKT Horse Fly Mask Breathable Stretchy Large Eye Space Mosquito Insect Shires Fly Mask with Ears for Horses (S)
- Price
- £7.57
- Rating
- 2.1/5
- Reviews
- 120
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
28 rising
Sellers
51
Est. top-5 brand share
78%
Top 20: 97%
Est. top-5 click share
24%
Top 20: 56%
Open market
19%
- Harrison Howard37%
- LeMieux17%
- MUNSKT10%
- Gallopoff9%
- Adiwo5%
- Ruggles3%
Demand
Fly Mask for Horses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 61.9×
Search terms
Top Fly Mask for Horses search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fly mask for horses43K/yr
- horse fly mask36K/yr
- fly mask23K/yr
- le mieux fly mask9K/yr
- pony fly mask8K/yr
- lemieux fly mask7K/yr
- horse fly masks7K/yr
- shetland fly mask6K/yr
- small pony fly mask6K/yr
- fly mask cob5K/yr
Reviews and returns
What reviews say buyers love and hate about Fly Mask for Horses
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fly Mask for Horses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









