Fly Mask for Horses
PassFly Mask for Horses scores 66 out of 100, a Pass. Shoppers spend $69K a year here, search demand grew +194.6% this quarter, and returns run at 1.4% of orders.
- Flapen Score
- 66 / 100Top 4% of 875 Pet Supplies niches · +16 vs the category median of 5066
- Market size
- £69K/yr168K searches / yr
- 90-day growth
- +194.6%search demand this quarter
- Competition
- 24%top-5 click share · 28 brands · 51 sellers
Flapen Score
Fly Mask for Horses against its category
The dotted line is the Pet Supplies average. Past it, Fly Mask for Horses is stronger. Inside it, weaker.
Market
The Fly Mask for Horses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fly Mask for Horses 168K times last year and spent an estimated £69K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +194.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- +194.6%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £69Ka year
- Peak month
- July61.9× the quietest month
- Top search term
- fly mask for horses43K searches a year
02 · Price
A sale here is worth £12.84.
Listings sell for £12.84 on average, from £3.95 to £23.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.84 that is £0 to £1K a year per listing.
- Average price
- £12.84under the $15 to $100 sweet spot
- Price range
- £3.95–£23.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #45 within Horses. It carries 697 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 89%
- Out of stock, average day
- 8.8%
- Average rank
- #45in Horses
- Average rating
- 3.96 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 697per listing
- Listings tracked
- 89
04 · Newcomers
Amazon counts 2 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Fly Mask for Horses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harrison Howard Super Comfort Stretchy Fly Mask Large Eye Space with UV Protection Soft on Skin with Breathability-Piano Black
- Price
- £12.66
- Rating
- 4.4/5
- Reviews
- 3,242
- Age
- 6y ago

LeMieux Horse Armour Shield Pro Half Masks in Navy - Breathable Bamboo Lining - UV Protection - Medium
- Price
- £19.07
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 6y ago

Harrison Howard CareMaster Pro Luminous Horse Fly Mask Large Eye Space Long Nose with Ears UV Protection for Horse Red Full Size
- Price
- £16.26
- Rating
- 4.5/5
- Reviews
- 2,736
- Age
- 7y ago

MUNSKT Horse Fly Mask Breathable Stretchy Large Eye Space Mosquito Insect Shires Fly Mask with Ears for Horses (L)
- Price
- £7.96
- Rating
- 2.1/5
- Reviews
- 120
- Age
- 1y ago

MUNSKT Horse Fly Mask Breathable Stretchy Large Eye Space Mosquito Insect Shires Fly Mask with Ears for Horses (M)
- Price
- £7.67
- Rating
- 2.1/5
- Reviews
- 120
- Age
- 1y ago
Trending
90-day click momentum
Fly Mask for Horses Black White Size S Hook and Loop
- Price
- £6.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

LeMieux Horse Armour Shield Pro Half Masks in Navy - Breathable Bamboo Lining - UV Protection - Medium
- Price
- £19.07
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 6y ago

Ruggles Shetland Miniature Section A Pull On Fly Mask With Ears | Stretch Lycra | Horse & Pony Eye Protection | Standard Shetland & X-Mini Sizes (Bright Pink X-Mini)
- Price
- £14.63
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5y ago

Harrison Howard CareMaster Pro Luminous Horse Fly Mask Large Eye Space Long Nose with Ears UV Protection for Horse Summer Mint Full Size
- Price
- £15.98
- Rating
- 4.5/5
- Reviews
- 2,736
- Age
- 5y ago

Harrison Howard CareMaster Horse Fly Mask Long Nose with Ears Full Face Moonlight Silver Large Full Size
- Price
- £13.63
- Rating
- 4.4/5
- Reviews
- 2,516
- Age
- 10y ago
Newest
by launch date
Fly Mask for Horses Black White Size S Hook and Loop
- Price
- £6.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Shires FlyGuard Pro Fine Mesh Fly Mask with Ears - Jet Black Navy Blue or Sky Blue (Jet Black Full)
- Price
- £15.61
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

MUNSKT Horse Fly Mask Breathable Stretchy Large Eye Space Mosquito Insect Shires Fly Mask with Ears for Horses (L)
- Price
- £7.96
- Rating
- 2.1/5
- Reviews
- 120
- Age
- 1y ago

MUNSKT Horse Fly Mask Breathable Stretchy Large Eye Space Mosquito Insect Shires Fly Mask with Ears for Horses (M)
- Price
- £7.67
- Rating
- 2.1/5
- Reviews
- 120
- Age
- 1y ago

MUNSKT Horse Fly Mask Breathable Stretchy Large Eye Space Mosquito Insect Shires Fly Mask with Ears for Horses (S)
- Price
- £7.57
- Rating
- 2.1/5
- Reviews
- 120
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
28 rising
Sellers
51
Top-5 brand share
78%
Top 20: 97%
Top-5 click share
24%
Top 20: 56%
Open market
19%
- Harrison Howard37%
- LeMieux17%
- MUNSKT10%
- Gallopoff9%
- Adiwo5%
- Ruggles3%
Demand
Fly Mask for Horses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 61.9×
Search terms
Top Fly Mask for Horses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fly mask for horses43K/yr
- horse fly mask36K/yr
- fly mask23K/yr
- le mieux fly mask9K/yr
- pony fly mask8K/yr
- lemieux fly mask7K/yr
- horse fly masks7K/yr
- shetland fly mask6K/yr
- small pony fly mask6K/yr
- fly mask cob5K/yr
Reviews and returns
What reviews say buyers love and hate about Fly Mask for Horses
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
Too small
Sizing way off
Poor quality
Flimsy quality
Very cheaply made
material felt cheap
material very flimsy
Quite flimsy material
It broke within a month
Lasted a few hours
Awful, fell apart after one day
Awful shape
Why has the shape changed
Ill fitting with no shape whatsoever
Love
True to size
Fits great
Mask fits well
The quality of the masks were fine though
Good quality
Good quality, true to size fit
Well worth the money
Great value too
Good value
Soft
Soft edges and makes it easy to fit on
Colour is nice
lovely colour too
Easy to put on and colour fast
Return
1.4% Return rate 86% Fixable by listing
Not fit for purpose
Too small
Sizing way off
Poor quality
Flimsy quality
Very cheaply made
Misleading advert
Not as described
Not as picture
Awful shape
Why has the shape changed
Ill fitting with no shape whatsoever
material felt cheap
material very flimsy
Quite flimsy material
Keep looking
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Best Flapen score
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FAQ
Common Fly Mask for Horses questions
Answered from the same tracked data.









