Skip to content

Flushable Cat Litter

Fail

The top 5 products take 91% of clicks, so Flushable Cat Litter is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£170K/yr95K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
91%top-5 click share · 6 brands · 45 sellers

Flapen Score

Flushable Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Flushable Cat Litter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flushable Cat Litter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flushable Cat Litter 95K times last year and spent an estimated £170K. The top 5 brands take 97% of clicks. Demand peaks in Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
11.5%
Market size, estimated
£170Ka year
Peak month
September1.8× the quietest month
Top search term
flushable cat litter30K searches a year

02 · Price

A sale here is worth £15.50.

Listings sell for £15.50 on average, from £7.57 to £27.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £15.50 that is £23K to £31K a year per listing.

Average price
£15.50inside the $15 to $100 sweet spot
Price range
£7.57–£27.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£23K–£31K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Cats. It carries 4,968 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#32in Cats
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,968per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Flushable Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£25K£51K£76K£102K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

45

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • by Amazon67%
  • Croci12%
  • Sanicat11%
  • World's Best Cat Litter4%
  • KatKin3%
  • MASOLD3%

Demand

Flushable Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Flushable Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flushable cat litter30K/yr
  • corn cat litter29K/yr
  • cat litter corn10K/yr
  • cat litter flushable6K/yr
  • corn litter6K/yr
  • corn cat litter clumping7K/yr
  • clumping corn cat litter3K/yr
  • lifelong cat litter4K/yr

Reviews and returns

What reviews say buyers love and hate about Flushable Cat Litter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%+0.87

Bit pricey

Whilst it may seem a little steep in price

Too expensive

Smell22%+0.76

Smells fishy

Terrible smell

Weird smell

Ease Of Cleaning9%+0.94

extremely messy, it leaves dust residue everywhere

Very messy

it is very dusty

Quality-Overall3%−0.17

not good enough

Quality has dropped

most recent delivery is not good quality

Leak-Proof2%

Cat litter leaking from tear to both external packaging and internal packaging

But there has been an issue with the packaging: the bag ut came in, was damaged and the product had been leaking out

Love

Smell24%+0.76

Absorbs the smell so well

It has a natural smell to it which I personally like

doesn't smell bad

Ease Of Cleaning17%+0.94

cleans easily

makes daily tidy ups

Easy to clean litter trays cats are happy

Value For Money14%+0.87

Good value for money

well worth it

excellent value for money

Quality-Overall9%−0.17

Interesting product

Good quality

Very good quality cat litter

Pet Friendly8%

Cats are happy with it

my cats love this

Love love love this for my cats

Return

0.2% Return rate 5% Fixable by listing

Smell26%▄▆▅█▄▁

Smells fishy

Terrible smell

Weird smell

Contamination11%█▁▂▃▁▅

Maggot infested

Quality-Overall10%▁▁█▂▁▁

not good enough

Quality has dropped

most recent delivery is not good quality

Leak-Proof9%▁▁▁▄▆█

Cat litter leaking from tear to both external packaging and internal packaging

But there has been an issue with the packaging: the bag ut came in, was damaged and the product had been leaking out

Ease Of Use6%▁▁▇█▁▁

FAQ

Common Flushable Cat Litter questions

Answered from the same tracked data.