Flushable Cat Litter
FailThe top 5 products take 91% of clicks, so Flushable Cat Litter is a Fail.
- Flapen Score
- 45 / 100Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 5045
- Market size
- £170K/yr95K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 91%top-5 click share · 6 brands · 45 sellers
Flapen Score
Flushable Cat Litter against its category
The dotted line is the Pet Supplies average. Past it, Flushable Cat Litter is stronger. Inside it, weaker.
Market
The Flushable Cat Litter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flushable Cat Litter 95K times last year and spent an estimated £170K. The top 5 brands take 97% of clicks. Demand peaks in Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
11.5% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £170Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- flushable cat litter30K searches a year
02 · Price
A sale here is worth £15.50.
Listings sell for £15.50 on average, from £7.57 to £27.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £15.50 that is £23K to £31K a year per listing.
- Average price
- £15.50inside the $15 to $100 sweet spot
- Price range
- £7.57–£27.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £23K–£31K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Cats. It carries 4,968 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Cats
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,968per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Flushable Cat Litter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Clumping Corn Cat Litter Unscented 10 L (Pack of 1) (Previously a Lifelong brand same product)
- Price
- £8.58
- Rating
- 4.0/5
- Reviews
- 7,277
- Age
- 6y ago

by Amazon Clumping Corn Cat Litter Unscented 25 L (Pack of 1) (Previously a Lifelong brand same product)
- Price
- £17.95
- Rating
- 4.1/5
- Reviews
- 6,525
- Age
- 6y ago

Sanicat - Recycled corn cob clumping cat litter | High absorption and Natural odour control | Biodegradable and ecological product | Easy to use | 6 L capacity (Package may vary)
- Price
- £7.57
- Rating
- 4.0/5
- Reviews
- 2,586
- Age
- 8y ago

Croci Eco Clean Litter 10 L - Clumping Cat Litter Biodegradable flushes down the toilet 100% vegetable Long lasting Anti-odor Sand
- Price
- £9.63
- Rating
- 4.1/5
- Reviews
- 6,357
- Age
- 11y ago

WORLDS BEST CAT LITTER Comfort Care Unscented 28-Pounds - Natural Ingredients Quick Clumping Flushable 99% Dust Free & Made in USA - Long-Lasting Odor Control & Easy Scooping
- Price
- £27.19
- Rating
- 4.4/5
- Reviews
- 14,043
- Age
- 13y ago
Trending
90-day click momentum
Croci Tofu Clean Litter 10L - Clumping Cat Litter Biodegradable flushes down the toilet 100% vegetable Long lasting Anti-odor Sand
- Price
- £11.18
- Rating
- 4.2/5
- Reviews
- 1,084
- Age
- 6y ago

KatKin Scoop Planet Litter (1x4.5kg/12.8L bag): Plant-Based 100% Biodegradable Non-Tracking Clumping Cat Litter Made With Non-Toxic Eco-Friendly Pea fibre & Millet
- Price
- £14.50
- Rating
- 4.5/5
- Reviews
- 746
- Age
- 3y ago

WORLDS BEST CAT LITTER Comfort Care Unscented 28-Pounds - Natural Ingredients Quick Clumping Flushable 99% Dust Free & Made in USA - Long-Lasting Odor Control & Easy Scooping
- Price
- £27.19
- Rating
- 4.4/5
- Reviews
- 14,043
- Age
- 13y ago

Oko Cats Best Wood Litter Original Clumping Plus Cat Litter 30 Liter
- Price
- £27.43
- Rating
- 4.7/5
- Reviews
- 1,122
- Age
- 11y ago

by Amazon Clumping Corn Cat Litter Unscented 10 L (Pack of 1) (Previously a Lifelong brand same product)
- Price
- £8.58
- Rating
- 4.0/5
- Reviews
- 7,277
- Age
- 6y ago
Newest
by launch date
KatKin Scoop Planet Litter (1x4.5kg/12.8L bag): Plant-Based 100% Biodegradable Non-Tracking Clumping Cat Litter Made With Non-Toxic Eco-Friendly Pea fibre & Millet
- Price
- £14.50
- Rating
- 4.5/5
- Reviews
- 746
- Age
- 3y ago

by Amazon Clumping Corn Cat Litter Unscented 10 L (Pack of 1) (Previously a Lifelong brand same product)
- Price
- £8.58
- Rating
- 4.0/5
- Reviews
- 7,277
- Age
- 6y ago

by Amazon Clumping Corn Cat Litter Unscented 25 L (Pack of 1) (Previously a Lifelong brand same product)
- Price
- £17.95
- Rating
- 4.1/5
- Reviews
- 6,525
- Age
- 6y ago

Croci Tofu Clean Litter 10L - Clumping Cat Litter Biodegradable flushes down the toilet 100% vegetable Long lasting Anti-odor Sand
- Price
- £11.18
- Rating
- 4.2/5
- Reviews
- 1,084
- Age
- 6y ago

Sanicat - Recycled corn cob clumping cat litter | High absorption and Natural odour control | Biodegradable and ecological product | Easy to use | 6 L capacity (Package may vary)
- Price
- £7.57
- Rating
- 4.0/5
- Reviews
- 2,586
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
45
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- by Amazon67%
- Croci12%
- Sanicat11%
- World's Best Cat Litter4%
- KatKin3%
- MASOLD3%
Demand
Flushable Cat Litter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.8×
Search terms
Top Flushable Cat Litter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flushable cat litter30K/yr
- corn cat litter29K/yr
- cat litter corn10K/yr
- cat litter flushable6K/yr
- corn litter6K/yr
- corn cat litter clumping7K/yr
- clumping corn cat litter3K/yr
- lifelong cat litter4K/yr
Reviews and returns
What reviews say buyers love and hate about Flushable Cat Litter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit pricey
Whilst it may seem a little steep in price
Too expensive
Smells fishy
Terrible smell
Weird smell
extremely messy, it leaves dust residue everywhere
Very messy
it is very dusty
not good enough
Quality has dropped
most recent delivery is not good quality
Cat litter leaking from tear to both external packaging and internal packaging
But there has been an issue with the packaging: the bag ut came in, was damaged and the product had been leaking out
Love
Absorbs the smell so well
It has a natural smell to it which I personally like
doesn't smell bad
cleans easily
makes daily tidy ups
Easy to clean litter trays cats are happy
Good value for money
well worth it
excellent value for money
Interesting product
Good quality
Very good quality cat litter
Cats are happy with it
my cats love this
Love love love this for my cats
Return
0.2% Return rate 5% Fixable by listing
Smells fishy
Terrible smell
Weird smell
Maggot infested
not good enough
Quality has dropped
most recent delivery is not good quality
Cat litter leaking from tear to both external packaging and internal packaging
But there has been an issue with the packaging: the bag ut came in, was damaged and the product had been leaking out
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flushable Cat Litter questions
Answered from the same tracked data.









