Flexi Lead 10m

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months

50K

Growth, 90 days vs prior 90

-20.5%

Conversion, latest week

4.9%

Market size, estimated

£50Ka year

Top search term

longest retractable dog lead 20m12K searches a year

Listings sell for £20.54 on average, from £10.68 to £42.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.54 that is £2K to £5K a year per listing.

Average price

£20.54inside the $15 to $100 sweet spot

Price range

£10.68–£42.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #27 within Collars, Harnesses & Leads. It carries 11,440 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

94%

Out of stock, average day

5.9%

Average rank

#27in Collars, Harnesses & Leads

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,440per listing

Listings tracked

18

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months