Flexi Dog Lead 8m

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £725K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-17.4%

Conversion, latest week

5.7%

Market size, estimated

£725Ka year

Peak month

April1.9× the quietest month

Top search term

retractable dog lead375K searches a year

Listings sell for £12.47 on average, from £4.99 to £30.43. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £12.47 that is £12K to £16K a year per listing.

Average price

£12.47under the $15 to $100 sweet spot

Price range

£4.99–£30.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

£12K–£16K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #17 within Collars, Harnesses & Leads. It carries 23,116 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

94%

Out of stock, average day

0.3%

Average rank

#17in Collars, Harnesses & Leads

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

23,116per listing

Listings tracked

49

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months