Flexi Dog Lead 8m
MaybeThe products selling today average only 4.2★. But the average product has 23,116 reviews to catch up to, so Flexi Dog Lead 8m is a Maybe.
- Flapen Score
- 57 / 100Top 21% of 875 Pet Supplies niches · +7 vs the category median of 5057
- Market size
- £725K/yr1.0M searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 39%top-5 click share · 18 brands · 95 sellers
Flapen Score
Flexi Dog Lead 8m against its category
The dotted line is the Pet Supplies average. Past it, Flexi Dog Lead 8m is stronger. Inside it, weaker.
Market
The Flexi Dog Lead 8m market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flexi Dog Lead 8m 1.0M times last year and spent an estimated £725K. The top 5 brands take 78% of clicks. Demand peaks in Apr. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £725K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £725Ka year
- Peak month
- April1.9× the quietest month
- Top search term
- retractable dog lead375K searches a year
02 · Price
A sale here is worth £12.47.
Listings sell for £12.47 on average, from £4.99 to £30.43. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £12.47 that is £12K to £16K a year per listing.
- Average price
- £12.47under the $15 to $100 sweet spot
- Price range
- £4.99–£30.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£16K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #17 within Collars, Harnesses & Leads. It carries 23,116 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 94%
- Out of stock, average day
- 0.3%
- Average rank
- #17in Collars, Harnesses & Leads
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 23,116per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Flexi Dog Lead 8m products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TUG 360 Tangle-Free Retractable Dog Lead for Up to 25 kg Dogs | 5 m Strong Nylon Tape | One-Handed Brake Pause Lock (Medium White/Orange)
- Price
- £13.14
- Rating
- 4.3/5
- Reviews
- 113,503
- Age
- 8y ago
flexi Giant L | 8 m Retractable Tape Leash for Dogs up to 50 kg | Black/Neon Yellow | Retractable Dog Lead | Weight: 630 g | Dimensions: 15.2 x 20.8 cm
- Price
- £20.49
- Rating
- 4.5/5
- Reviews
- 30,630
- Age
- 13y ago
flexi Classic L | 8 m retractable tape leash for dogs up to 50 kg | Black | Retractable dog lead | Weight: 530 g | Dimensions: 14.7 x 20.9 cm
- Price
- £12.84
- Rating
- 4.5/5
- Reviews
- 25,852
- Age
- 10y ago
Retractable Dog Lead ANCOOLE 5M/16FT Extendable Dog Lead 360Tangle-Free Smooth&Durable Nylon Tape with Anti-Slip Handle One-Handed Brake for Small Medium Dogs (Pink)
- Price
- £6.23
- Rating
- 3.4/5
- Reviews
- 4,241
- Age
- 4y ago
Jenny Wren Tangle-Free Retractable Dog Lead with Anti-Slip Handle; 8M / 26FT Reflective Strong Nylon Tape/Ribbon; One-Handed Brake Pause Lock Blue
- Price
- £11.16
- Rating
- 4.0/5
- Reviews
- 8,806
- Age
- 6y ago
Trending
90-day click momentum
Amazon Basics Reflective Retractable Dog Lead 5m Tape Length for Dogs Up to 25kg Non-Slip Comfort Grip Quick-Lock Medium
- Price
- £9.08
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 3mo ago
flexi Classic S | 5 m Retractable Cord Leash for Dogs up to 12 kg | Black | Retractable Dog Lead | Weight: 160 g | Dimensions: 9.6 x 16.2 cm
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 37,443
- Age
- 11y ago
flexi Classic L | 8 m retractable tape leash for dogs up to 50 kg | Black | Retractable dog lead | Weight: 530 g | Dimensions: 14.7 x 20.9 cm
- Price
- £12.84
- Rating
- 4.5/5
- Reviews
- 25,852
- Age
- 10y ago
flexi Giant L | 8 m Retractable Tape Leash for Dogs up to 50 kg | Black/Neon Yellow | Retractable Dog Lead | Weight: 630 g | Dimensions: 15.2 x 20.8 cm
- Price
- £20.49
- Rating
- 4.5/5
- Reviews
- 30,630
- Age
- 13y ago
TUG 360 Tangle-Free Reflective Retractable Dog Lead for Extra Safety and Visibility at Night | Up to 5 m Length (Small)
- Price
- £13.01
- Rating
- 4.3/5
- Reviews
- 113,503
- Age
- 5y ago
Newest
by launch dateAmazon Basics Reflective Retractable Dog Lead 5m Tape Length for Dogs Up to 25kg Non-Slip Comfort Grip Quick-Lock Medium
- Price
- £9.08
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 3mo ago
Aomig Retractable Dog Lead Tangle-Free Retractable Dog Leash 8m/50kg Heavy-Duty Extendable Dog Leads Robust Self-Locking Dog Lise with Quick-Lock Pause System for Outdoor Walking & Jogging Use
- Price
- £11.92
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 1y ago
Retractable Dog Lead for medium dogs with Poop Bag Holder Extendable Dog Lead 360 Tangle-Free Design Retractable Dog leads for Small Dogs Up to 30Kg/66Lbs Retractable Dog Lead 5 metres with Brake
- Price
- £12.55
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 1y ago
Pecute Retractable Dog Leash with Poo Bag Holder 10m/32ft Extended dog Leash with 360 Tangle-Free Anti-Slip Handle and Quick Brake Button Suitable for Dogs Up to 110lbs/50kg in Weight
- Price
- £23.30
- Rating
- 4.3/5
- Reviews
- 1,617
- Age
- 1y ago
Retractable Dog Lead VELIGOOD 5M/16FT Extendable Dog Lead with Strong Nylon Tape Tangle-Free One-Handed Brake Pause Lock for Small Medium Dogs (Black)
- Price
- £6.95
- Rating
- 3.7/5
- Reviews
- 710
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
95
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
18%
- flexi38%
- TUG21%
- Jenny Wren made to be better8%
- ANCOOLE7%
- Fida3%
- cfmour3%
Demand
Flexi Dog Lead 8m search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.9×
Search terms
Top Flexi Dog Lead 8m search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- retractable dog lead375K/yr
- extendable dog lead210K/yr
- flexi lead87K/yr
- dog lead retractable75K/yr
- flexi dog lead29K/yr
- extending dog lead29K/yr
- dog extendable lead26K/yr
- retractable lead21K/yr
- dog retractable lead21K/yr
- dog leads for medium dogs retractable17K/yr
Reviews and returns
What reviews say buyers love and hate about Flexi Dog Lead 8m
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
broke within a week
Did not last
Not good quality
Low quality it appears
Very cheap quality
Not fit for purpose
is a lot bigger
Small
Lock problem
the locking mechanism is terrible
Doesnt remain locked
although it is heavier than I anticipated
Slightly heavy
It is a bit heavy
Love
I have found this lead to be excellent quality
Build quality is impressive overall
Amazing quality
Good for strong dogs
Good and strong
Nice strong box
Good value for money
Excellent value
Money well spent
Easy to hold
Easy to Use
comfortable to hold
great legnth and durable
Strong and durable
still working well
Return
2.1% Return rate 43% Fixable by listing
Not fit for purpose
is a lot bigger
Small
although it is heavier than I anticipated
Slightly heavy
It is a bit heavy
Breaks easily
broke within a week
Did not last
Not good quality
Low quality it appears
Very cheap quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Pram
£309K/yr+39.9%
Automatic Cat Feeder
£1.2M/yr+16.2%
Cat Tent
£54K/yr+71.7%
Cat Tunnel Outdoor
£47K/yr+125.9%
Cat Litter Tray
£4.8M/yr-3.6%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flexi Dog Lead 8m questions
Answered from the same tracked data.