Is flea tablets cats profitable to sell on Amazon United Kingdom?

The niche generates £496K/yr across 10 tracked products. 90-day search growth is +27.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the flea tablets cats niche?

5 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in flea tablets cats?

Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.1%.

When does demand for flea tablets cats peak?

Demand peaks in Jul–Aug–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the flea tablets cats niche?

Listings span £4.85–£23.37; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 3,706 reviews — the moat a new listing must climb.

flea tablets cats

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good£496K

£496K/yr · 312K searches

Growth

Good+27.2%

90-day search growth — must beat 0% to launch

Price range

Okay£4.85–£23.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.53

avg listing price — sweet spot $15–$100

Review moat

Okay3,705.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, flea tablets cats is a £496K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

flea tablets cats market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: £572K–£762K; units × avg price
Conversion rate: 16.7%
Avg BSR: #12
Page quality: 0%
Prime: 70%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Johnsons49%
Capstar23%
Bob Martin13%
Beaphar12%
VETIQ2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.2% search growth over the last 90 days.

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top flea tablets cats search terms

flea tablets for cats82K/yr +35.9%20.0% conv.
cat flea tablets71K/yr +15.5%19.2% conv.
capstar flea tablets for cats36K/yr +37.1%12.5% conv.
capstar19K/yr +48.9%6.3% conv.
capstar for cats12K/yr +22.0%7.8% conv.
cat flea treatment tablets10K/yr +21.6%14.0% conv.
flea treatments cats tablets8K/yr -5.7%16.5% conv.
johnsons flea tablets for cats11K/yr +42.2%22.2% conv.
flea treatment cat tablets9K/yr +3.4%15.1% conv.
chewable flea treatment for cats4K/yr +121.7%2.4% conv.

All search terms

Top flea tablets cats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Johnsons 4Fleas Tablets for Cats and Kittens 6 Treatment Pack 14D083

Johnsons£7.044.4★15,517 rev

Capstar Flea Tablets Fast Acting Flea Treatment For Cats & Small Dogs (1kg - 11kg) 6 x 11.4 mg Tablet Starts Working In 15-30 Mins Kills Adult Fleas In 6 Hours Fuss Free Edible Tablets

Capstar£23.374.2★2,735 rev

Bob Martin Clear Flea Tablets for Cats and Small Dog Under 11 Kg 3 Tablets

Bob Martin£4.854.3★8,188 rev

Beaphar - Flea Tablets for Cats & Kittens - 6 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas in 15 Minutes Kills 100% in 24hrs - Veterinary Medicine - For Cats from 4 Weeks Old

Beaphar£9.214.3★77 rev

Johnsons Veterinary Products 4Fleas Tablets for Cats and Kittens Pack of 3

Johnsons£5.644.3★6,155 rev

Newest

by launch date

Beaphar - Flea Tablets for Cats & Kittens - 6 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas in 15 Minutes Kills 100% in 24hrs - Veterinary Medicine - For Cats from 4 Weeks Old

Beaphar£9.2177 rev

1y ago

Beaphar - Flea Tablets for Cats & Kittens - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas in 15 Minutes Kills 100% in 24hrs - Veterinary Medicine - For Cats from 4 Weeks Old

Beaphar£5.5970 rev

1y ago

Capstar Flea Tablets Fast Acting Flea Treatment For Cats & Small Dogs (1kg - 11kg) 1 x 11.4 mg Tablet Starts Working In 15-30 Mins Kills Adult Fleas In 6 Hours Fuss Free Edible Tablets

Capstar£5.581,445 rev

3y ago

(3 Pack) Johnsons Vet - 4 Fleas Cat Flea Tablets - 6 Tab

Johnsons£18.31365 rev

11y ago

VETIQ Cat & Dog Flea-Guard Granules for Fleas Ticks & Mosquitoes (90g)

VETIQ£7.422,040 rev

12y ago

What buyers say about flea tablets cats

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“GREAT PRODUCT”

Value For Money20%

“Good value”

Advertised Vs Actual Product12%

“They really work just as described”

Ease Of Use11%

“Easy to use”

Pet Friendly5%

“Has worked really well on my cats”

Time Taken4%

“Very quick”

Strength4%

“Effective”

Ease Of Chewing/Swallowing4%

“let her to swallow naturally while shes lies on ur lap for a min or two trust me works all the time coz with food she just spits it out”

Ease Of Cleaning1%

“I have found that when I have brushed my cat with a flea comb an hour after giving her the tablet, then cleaning all surfaces, hoovering and emptying the hoover straight afterwards works wonders. aimed at those that moaned about the tablet not killing the eggs”

Correct Contents1%

“Im surprised by how many boxes I got I thought I got 1 box haha brilliant”

What buyers complain about

Functionality-Overall30%

“Does not work”

Allergies11%

“can be allergic to something or other”

Value For Money11%

“these pills aren't cheap eliminating just through these will be expensive”

Quality-Overall10%

“Not good enough”

Advertised Vs Actual Product4%

“False advertisement”

Smell4%

“it doesn't really have a smell”

Durability2%

“doesn't last long”

Size-Overall2%

“Very big tablets”

Ingredients-Overall2%

“Brilliant cat fea treatment kitty has problems with one ingredient this has replaced has had no side effect”

Ease Of Chewing/Swallowing2%

“I couldn't swallow this tablet”

Top return reasons

Functionality-Overall39%

Value For Money11%

Ease Of Use9%

Smell5%

Water Resistance5%

Stale/Rotten/Spoiled5%

Size-Overall5%

Defective Material/Parts5%

Ingredients-Overall5%

Product Condition5%

Common questions

Is flea tablets cats profitable to sell on Amazon United Kingdom?: The niche generates £496K/yr across 10 tracked products. 90-day search growth is +27.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the flea tablets cats niche?: 5 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in flea tablets cats?: Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.1%.
When does demand for flea tablets cats peak?: Demand peaks in Jul–Aug–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the flea tablets cats niche?: Listings span £4.85–£23.37; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 3,706 reviews — the moat a new listing must climb.