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Flea Tablets

Fail

The top 5 brands take 98% of clicks, so Flea Tablets is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£78K/yr48K searches / yr
90-day growth
+34.3%search demand this quarter
Competition
68%top-5 click share · 6 brands · 59 sellers

Flapen Score

Flea Tablets against its category

The dotted line is the Pet Supplies average. Past it, Flea Tablets is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea Tablets 48K times last year and spent an estimated £78K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

18.1% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+34.3%
Conversion, latest week
18.1%
Market size, estimated
£78Ka year
Peak month
August2.7× the quietest month
Top search term
flea tablets38K searches a year

02 · Price

A sale here is worth £8.84.

Listings sell for £8.84 on average, from £4.85 to £31.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.84 that is £4K to £7K a year per listing.

Average price
£8.84under the $15 to $100 sweet spot
Price range
£4.85–£31.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Cats. It carries 3,848 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#35in Cats
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,848per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Flea Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

59

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Johnsons63%
  • Bob Martin19%
  • Beaphar8%
  • FRONTPRO5%
  • Johnsons Veterinary Products4%
  • VETIQ2%
  • Open — no brand owns it (0%)

Demand

Flea Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Prime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Flea Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flea tablets38K/yr
  • flea tablet5K/yr
  • 4fleas3K/yr
  • johnsons flea tablets2K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall34%−0.42

This product does absolutely nothing

But yes not working for my pets

Doesn't work

Value For Money18%+1.25

Costly

And expensive

not much and surely overpriced for what it does

Allergies9%−0.01

My cat has allergies

a little itching

Had an issue with fleas

Quality-Overall8%+0.57

Absolute rubbish

Not good enough

Absolutely rubbish and waste of time and mon

Durability5%+0.11

some even die after being sucked dry

Amazing flees just died and fell off

I wish it lasted longer than it does

Love

Value For Money24%+1.25

much cheaper

Money well spent

Great value

Quality-Overall21%+0.57

Excellent product

The quality feels reliable

Good quality

Advertised Vs Actual Product12%+0.44

Works as advertised

They really work just as described

It works exactly as it states

Pet Friendly12%

Great for my dogs

Great for cats

Has worked really well on my cats

Ease Of Use8%+0.56

Easy to use

Works quickly

Worked well and fast

Return

0.1% Return rate 5% Fixable by listing

Functionality-Overall39%▁████▁

This product does absolutely nothing

But yes not working for my pets

Doesn't work

Value For Money13%▁▁▅▁▁█

Costly

And expensive

not much and surely overpriced for what it does

Ingredients-Overall11%▁▁▁▁▁█
Defective Material/Parts5%▁█▁▁▁▁
Stale/Rotten/Spoiled5%▁▁▁█▁▁

FAQ

Common Flea Tablets questions

Answered from the same tracked data.