flea tablets
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.85–£31.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,847.93avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.84avg listing price — sweet spot $15–$100
Market size
Bad£78K£78K/yr · 48K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, flea tablets is a £78K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
flea tablets market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £71K–£88K
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
59
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Johnsons63%
- Bob Martin19%
- Beaphar8%
- FRONTPRO5%
- Johnsons Veterinary Products4%
- VETIQ2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.7×
Top flea tablets search terms
- flea tablets38K/yr
- flea tablet5K/yr
- 4fleas3K/yr
- johnsons flea tablets2K/yr
Top flea tablets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnsons 4Fleas Tablets for Cats and Kittens 6 Treatment Pack 14D083
Johnsons£7.044.4★15,517 rev
Johnsons Veterinary Products 4Fleas Dog Tablets Large 57 mg 6 Tablets
Johnsons£8.454.4★4,500 rev
Bob Martin Clear Flea Tablets for Cats and Small Dog Under 11 Kg 3 Tablets
Bob Martin£4.854.3★8,188 rev
Johnsons Veterinary Products 4Fleas Tablets for Puppies and Small Dogs Treatment Pack 6 Count (Pack of 1)
Johnsons£8.004.3★4,087 rev
Johnsons Veterinary Products 4Fleas Tablets for Cats and Kittens Pack of 3
Johnsons£5.644.3★6,155 rev
Newest
by launch date
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 1 Pack (25-50kg) 1 Tablet Pack
FRONTPRO£14.6757 rev
Beaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks
Beaphar£6.29339 rev
Beaphar - Flea Tablets for Cats & Kittens - 6 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas in 15 Minutes Kills 100% in 24hrs - Veterinary Medicine - For Cats from 4 Weeks Old
Beaphar£9.2177 rev
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 3 Pack (10-25kg)
FRONTPRO£31.71483 rev
Bob Martin Clear Flea Tablets for Small Dogs and Puppies
Bob Martin£4.963,537 rev
Trending
90-day click momentumFRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 1 Pack (25-50kg) 1 Tablet Pack
FRONTPRO£14.674.9★
Beaphar - Flea Tablets for Cats & Kittens - 6 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas in 15 Minutes Kills 100% in 24hrs - Veterinary Medicine - For Cats from 4 Weeks Old
Beaphar£9.214.3★
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 3 Pack (10-25kg)
FRONTPRO£31.714.6★
Beaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks
Beaphar£6.294.2★
Bob Martin Clear Flea Tablets for Small Dogs and Puppies
Bob Martin£4.964.2★
What buyers say about flea tablets
What buyers praise and complain about, mined from review topics.What buyers love
“much cheaper”
“Excellent product”
“Works as advertised”
“Great for my dogs”
“Easy to use”
“Small and easy to use and for dog to swallow, good value for money as you get 3”
“Very quick”
“Effective”
“absolutely zero itching”
“There doesnt appear to be any odor”
What buyers complain about
“This product does absolutely nothing”
“Costly”
“My cat has allergies”
“Absolute rubbish”
“some even die after being sucked dry”
“Waste of money”
“Used it as advertised. did nothing”
“it doesn't really have a smell”
“made my dog so ill he was vomiting blood”
“Better instructions on box”
Top return reasons
Common questions
- Is flea tablets profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the flea tablets niche?
- 6 brands and 59 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in flea tablets?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.1%.
- When does demand for flea tablets peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the flea tablets niche?
- Listings span £4.85–£31.71; the average listing price is £8.84 (sweet spot $15–$100). The average incumbent carries 3,848 reviews — the moat a new listing must climb.