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Flea Tablets

Fail

The top 5 brands take 98% of clicks, so Flea Tablets is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£78K/yr48K searches / yr
90-day growth
+34.3%search demand this quarter
Competition
68%top-5 click share · 6 brands · 59 sellers

Flapen Score

Flea Tablets against its category

The dotted line is the Pet Supplies average. Past it, Flea Tablets is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea Tablets 48K times last year and spent an estimated £78K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+34.3%
Conversion, latest week
18.1%
Market size, estimated
£78Ka year
Peak month
August2.7× the quietest month
Top search term
flea tablets38K searches a year

02 · Price

A sale here is worth £8.84.

Listings sell for £8.84 on average, from £4.85 to £31.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.84 that is £4K to £7K a year per listing.

Average price
£8.84under the $15 to $100 sweet spot
Price range
£4.85–£31.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Cats. It carries 3,848 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#35in Cats
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,848per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Flea Tablets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

59

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

0%

  • Johnsons63%
  • Bob Martin19%
  • Beaphar8%
  • FRONTPRO5%
  • Johnsons Veterinary Products4%
  • VETIQ2%
  • Open — no brand owns it (0%)

Demand

Flea Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Prime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Flea Tablets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flea tablets38K/yr
  • flea tablet5K/yr
  • 4fleas3K/yr
  • johnsons flea tablets2K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Tablets

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
34%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“This product does absolutely nothing”
A buyer, on “Functionality-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Flea Tablets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data