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Flea Spray for Dogs

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 75% of clicks, so Flea Spray for Dogs is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£117K/yr97K searches / yr
90-day growth
+76.4%search demand this quarter
Competition
75%top-5 click share · 11 brands · 45 sellers

Flapen Score

Flea Spray for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Flea Spray for Dogs is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Spray for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea Spray for Dogs 97K times last year and spent an estimated £117K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +76.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+76.4%
Conversion, latest week
11.4%
Market size, estimated
£117Ka year
Peak month
August4.1× the quietest month
Top search term
flea spray for dogs53K searches a year

02 · Price

A sale here is worth £10.52.

Listings sell for £10.52 on average, from £5.13 to £25.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £10.52 that is £8K to £11K a year per listing.

Average price
£10.52under the $15 to $100 sweet spot
Price range
£5.13–£25.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Cats. It carries 1,737 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#62in Cats
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,737per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Flea Spray for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

45

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

19%

  • Vet's Best34%
  • BUGALUGS14%
  • Beaphar12%
  • C&G Pets8%
  • Pets Purest6%
  • animigo5%

Demand

Flea Spray for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.1×

Search terms

Top Flea Spray for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flea spray for dogs53K/yr
  • dog flea spray20K/yr
  • flea and tick spray for dogs5K/yr
  • flea and tick spray4K/yr
  • dog flea spray on dog6K/yr
  • wondercide flea and tick3K/yr
  • flea spray for dogs to kill fleas and eggs5K/yr
  • instant flea killer for dogs spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Spray for Dogs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
25%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Flee treatment. It doesn't do what it supposed to do”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flea Spray for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data