Flea Shampoo for Dogs

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +64.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.

Searches, last 12 months

270K

Growth, 90 days vs prior 90

+64.4%

Conversion, latest week

16.8%

Market size, estimated

£450Ka year

Peak month

August4.4× the quietest month

Top search term

flea shampoo for dogs116K searches a year

Listings sell for £9.92 on average, from £3.62 to £21.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £9.92 that is £40K to £50K a year per listing.

Average price

£9.92under the $15 to $100 sweet spot

Price range

£3.62–£21.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

£40K–£50K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Flea & Tick Control. It carries 3,744 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#16in Flea & Tick Control

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,744per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months