Flea Shampoo for Dogs
MaybeReturns run at only 0.1% of orders. But the top 5 products take 73% of clicks, so Flea Shampoo for Dogs is a Maybe.
- Flapen Score
- 57 / 100Top 21% of 875 Pet Supplies niches · +7 vs the category median of 5057
- Market size
- £450K/yr270K searches / yr
- 90-day growth
- +64.4%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 52 sellers
Flapen Score
Flea Shampoo for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Flea Shampoo for Dogs is stronger. Inside it, weaker.
Market
The Flea Shampoo for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flea Shampoo for Dogs 270K times last year and spent an estimated £450K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
16.8% of searches ended in a purchase last week.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +64.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- +64.4%
- Conversion, latest week
- 16.8%
- Market size, estimated
- £450Ka year
- Peak month
- August4.4× the quietest month
- Top search term
- flea shampoo for dogs116K searches a year
02 · Price
A sale here is worth £9.92.
Listings sell for £9.92 on average, from £3.62 to £21.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £9.92 that is £40K to £50K a year per listing.
- Average price
- £9.92under the $15 to $100 sweet spot
- Price range
- £3.62–£21.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £40K–£50K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Flea & Tick Control. It carries 3,744 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Flea & Tick Control
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,744per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Flea Shampoo for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flea and Tick Dog Shampoo by Bugalugs Works on Smelly Puppies & Dogs Contains Neem Oil PH Balanced Vegan Used by Professional Groom
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 2,860
- Age
- 2y ago
Animology Flea & Tick Dog Shampoo 250ml
- Price
- £3.62
- Rating
- 4.3/5
- Reviews
- 6,434
- Age
- 16y ago
Johnsons Dog Flea Cleansing Shampoo - Eucalyptus and Citronella Paraben-Free - 400ml
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
Beaphar - Insecticidal Shampoo for Dogs Kills Fleas Fast & Helps Prevent Flea Reinfestation Veterinary Medicinal Shampoo Contains Permethrin Cleanses and Maintains a Healthy Coat 250ml
- Price
- £5.85
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 10mo ago
Dog Flea & Tick Shampoo for Itchy Skin 500ml - Medicated Flea & Tick Cleanser for Sensitive and Smelly Dogs - Antibacterial & Anti-Fungal Grooming Product
- Price
- £10.73
- Rating
- 4.3/5
- Reviews
- 6,496
- Age
- 8y ago
Trending
90-day click momentum
Zesty Paws Flea & Tick Shampoo for Dogs | Naturally Deters Pests & Eggs Soothes Itch & Irritated Skin Supports Healthy Coat | With Cedarwood Clove Rosemary & Peppermint Oil 500ml
- Price
- £12.03
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 5mo ago
Johnsons Dog Flea Cleansing Shampoo - Eucalyptus and Citronella Paraben-Free - 400ml
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
Bugalugs Lavender & Chamomile 4-in-1 Dog Shampoo and Conditioner - Professional Pet Grooming for Smelly Puppies - Vegan Formula (625ml)
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 2,909
- Age
- 3y ago
Beaphar - Insecticidal Shampoo for Dogs Kills Fleas Fast & Helps Prevent Flea Reinfestation Veterinary Medicinal Shampoo Contains Permethrin Cleanses and Maintains a Healthy Coat 250ml
- Price
- £5.85
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 10mo ago
Animology Essentials Flea and Tick Dog Shampoo 500ml Tea Tree and Neem Infused Coat Cleanser for All Breeds
- Price
- £4.77
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 1y ago
Newest
by launch dateZesty Paws Flea & Tick Shampoo for Dogs | Naturally Deters Pests & Eggs Soothes Itch & Irritated Skin Supports Healthy Coat | With Cedarwood Clove Rosemary & Peppermint Oil 500ml
- Price
- £12.03
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 5mo ago
Beaphar - Insecticidal Shampoo for Dogs Kills Fleas Fast & Helps Prevent Flea Reinfestation Veterinary Medicinal Shampoo Contains Permethrin Cleanses and Maintains a Healthy Coat 250ml
- Price
- £5.85
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 10mo ago
Animology Essentials Flea and Tick Dog Shampoo 500ml Tea Tree and Neem Infused Coat Cleanser for All Breeds
- Price
- £4.77
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 1y ago
Dirtbusters Pet Pro Flea Shampoo For Dogs (2L) Natural Cedarwood Oil Enriched Dog Flea Shampoo For Professional Dog Grooming Itchy & Sensitive Skin Wash Away Dirt Fleas & Ticks
- Price
- £12.32
- Rating
- 4.4/5
- Reviews
- 959
- Age
- 1y ago
Johnsons Dog Flea Cleansing Shampoo - Eucalyptus and Citronella Paraben-Free - 400ml
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
52
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
6%
- BUGALUGS34%
- Animology23%
- Johnsons13%
- C&G Pets10%
- Beaphar9%
- Buddycare6%
- Open — no brand owns it (3 brands, 6%)
Demand
Flea Shampoo for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.4×
Search terms
Top Flea Shampoo for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flea shampoo for dogs116K/yr
- dog flea shampoo62K/yr
- flea shampoo33K/yr
- dog flea shampoo kills fleas and eggs15K/yr
- flea shampoo for dogs to kill fleas and eggs14K/yr
- flea and tick shampoo dogs8K/yr
- dog shampoo flea and tick7K/yr
- puppy flea shampoo4K/yr
- flea and tick shampoo3K/yr
- flea dog shampoo4K/yr
Reviews and returns
What reviews say buyers love and hate about Flea Shampoo for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't work
ineffective
Seems to be working slowly
And is allergic to most things
Made my dog itchy
caused skin irritation
And the smell from artificial lavender was dreadful
Smells awful
Expected the smell to be a little stronger though
Very disappointed as the item was not cheap
Absolutely wasted money
Not worth the money
Large
bottle i got is a big one it will last her for a whiel dog shanpoo
Love
Great fragrance
smells divine
Great smell
Good quality, fast delivery, and works perfectly
Excellent seller Excellent product would recommend
Excellent product
Good value
Great value for money
Great value for money
Works as advertised
Does what it says
Exactly as described
Soft
Her fur is soft
Silky and smells good
Return
0.1% Return rate 8% Fixable by listing
Picture misleading
Not as advertised
Very disappointed as the item was not cheap
Absolutely wasted money
Not worth the money
And the smell from artificial lavender was dreadful
Smells awful
Expected the smell to be a little stronger though
Looks used and wrapped back up
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flea Shampoo for Dogs questions
Answered from the same tracked data.