flea and worm treatment for dogs
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Good£4.05–£31.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.91avg listing price — sweet spot $15–$100
Market size
Okay£170K£170K/yr · 137K searches
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,243.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, flea and worm treatment for dogs is a £170K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
flea and worm treatment for dogs market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £179K–£238K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
55
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- FRONTLINE46%
- Itch26%
- Bob Martin13%
- Beaphar10%
- Pet Shield2%
- FRONTPRO2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top flea and worm treatment for dogs search terms
- flea and worm treatment for dogs61K/yr
- frontline wormer for dogs19K/yr
- dog flea and worm treatment18K/yr
- flea tick and worm treatment dogs9K/yr
- dog flea and worm treatment in one5K/yr
- worm and flea treatment for dogs5K/yr
- flea and worming tablets for dogs4K/yr
- frontline wormer5K/yr
- dog wormer and flea treatment all in one3K/yr
- flea and wormer for dogs3K/yr
Top flea and worm treatment for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FRONTLINE WORMER - Worming Tablets for Dogs - 2 Tablets
FRONTLINE£4.954.5★14,896 rev
Itch Medium Dog Flea & Tick Treatment and Wormer Bundle for Dogs - 10-20kg
Itch£20.204.3★258 rev
Itch Small Dog Flea & Tick Treatment and Wormer Bundle - Dogs Under 10kg
Itch£19.684.4★203 rev
Bob Martin Flea Tablets for Large Dogs 3pk
Bob Martin£5.364.3★7,135 rev
FRONTLINE WORMER - XL Worming Tablets for Dogs - 2 Tablets
FRONTLINE£9.734.5★14,896 rev
Newest
by launch date
Worm Screen Combo Dog Worming Tablets 2 Pack Vet Approved Worming Tablet for Dogs & Puppies Over 2 Weeks / 2kg+ in Weight Kills Roundworms Hookworms & Tapeworms 2 Dog Wormer Tablets
Pet Shield£5.02272 rev
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 3 Pack (10-25kg)
FRONTPRO£31.71483 rev
Itch Medium Dog Flea & Tick Treatment and Wormer Bundle for Dogs - 10-20kg
Itch£20.20258 rev
Itch Small Dog Flea & Tick Treatment and Wormer Bundle - Dogs Under 10kg
Itch£19.68203 rev
Itch Large Dog (20kg+) Flea & Tick Treatment and Wormer Bundle
Itch£24.10155 rev
Trending
90-day click momentumFRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 3 Pack (10-25kg)
FRONTPRO£31.714.6★
FRONTLINE Spot On Flea & Tick Treatment for Large Dog (20-40kg) 3 Pipettes
FRONTLINE£16.014.4★
Beaphar - WORMclear Tablets for Dogs up to 40kg - 4 Tablets - Kills All Common UK Intestinal Worms (Roundworms & Tapeworms) - Vet Strength Wormer - Pork-Flavoured - For dogs over 2 weeks old & 3kg
Beaphar£5.784.5★
Worm Screen Combo Dog Worming Tablets 2 Pack Vet Approved Worming Tablet for Dogs & Puppies Over 2 Weeks / 2kg+ in Weight Kills Roundworms Hookworms & Tapeworms 2 Dog Wormer Tablets
Pet Shield£5.024.6★
Beaphar - WORMclear Tablets for Dogs up to 20kg - 2 Tablets - Kills All Common UK Intestinal Worms (Roundworms & Tapeworms) - Vet Strength Wormer - Pork-Flavoured - For dogs over 2 weeks old & 3kg
Beaphar£4.054.5★
What buyers say about flea and worm treatment for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“As advertised”
“Always a good make”
“They seem to be working well for my dogs”
“it was easy enough to use”
“Good product, easy to administer with peanut butter”
“with zero skin irritation”
“24 hours later it's definitely gone down”
“Good size”
“or any problems”
What buyers complain about
“not much and surely overpriced for what it does”
“Didn't do the job”
“Causes terrible diarrhea and vomiting”
“Tablets too big”
“triggered a severe reaction in both dogs”
“it tastes like when you taste a bit of paracetamol before swallowing”
“hard time getting him to take them had to crush up then afterwards he just threw up”
“does leave a nasty smell”
“easily broken”
“Used it as advertised. did nothing”
Top return reasons
Common questions
- Is flea and worm treatment for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £170K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the flea and worm treatment for dogs niche?
- 6 brands and 55 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in flea and worm treatment for dogs?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Indigestion. The return rate is 0.1%.
- When does demand for flea and worm treatment for dogs peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the flea and worm treatment for dogs niche?
- Listings span £4.05–£31.71; the average listing price is £11.91 (sweet spot $15–$100). The average incumbent carries 7,243 reviews — the moat a new listing must climb.