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Flea and Worm Treatment for Dogs

Fail

The top 5 brands take 98% of clicks, so Flea and Worm Treatment for Dogs is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£170K/yr137K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
70%top-5 click share · 6 brands · 55 sellers

Flapen Score

Flea and Worm Treatment for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Flea and Worm Treatment for Dogs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea and Worm Treatment for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea and Worm Treatment for Dogs 137K times last year and spent an estimated £170K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
10.4%
Market size, estimated
£170Ka year
Peak month
July1.9× the quietest month
Top search term
flea and worm treatment for dogs61K searches a year

02 · Price

A sale here is worth £11.91.

Listings sell for £11.91 on average, from £4.05 to £31.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £11.91 that is £12K to £15K a year per listing.

Average price
£11.91under the $15 to $100 sweet spot
Price range
£4.05–£31.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Flea & Tick Control. It carries 7,243 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#7in Flea & Tick Control
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,243per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Flea and Worm Treatment for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

55

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • FRONTLINE46%
  • Itch26%
  • Bob Martin13%
  • Beaphar10%
  • Pet Shield2%
  • FRONTPRO2%

Demand

Flea and Worm Treatment for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Flea and Worm Treatment for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flea and worm treatment for dogs61K/yr
  • frontline wormer for dogs19K/yr
  • dog flea and worm treatment18K/yr
  • flea tick and worm treatment dogs9K/yr
  • dog flea and worm treatment in one5K/yr
  • worm and flea treatment for dogs5K/yr
  • flea and worming tablets for dogs4K/yr
  • frontline wormer5K/yr
  • dog wormer and flea treatment all in one3K/yr
  • flea and wormer for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Flea and Worm Treatment for Dogs

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
21%of negative reviews mention “Value For Money”
0.1%of orders come back
“not much and surely overpriced for what it does”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flea and Worm Treatment for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data