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Fishing Pellets

Fail

Prices span $2.48–$15.40, mostly outside the sweet spot, so Fishing Pellets is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£96K/yr348K searches / yr
90-day growth
+60.8%search demand this quarter
Competition
73%top-5 click share · 7 brands · 33 sellers

Flapen Score

Fishing Pellets against its category

The dotted line is the Pet Supplies average. Past it, Fishing Pellets is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishing Pellets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fishing Pellets 348K times last year and spent an estimated £96K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
+60.8%
Conversion, latest week
3.2%
Market size, estimated
£96Ka year
Peak month
May16.1× the quietest month
Top search term
fishing bait119K searches a year

02 · Price

A sale here is worth £8.60.

Listings sell for £8.60 on average, from £2.48 to £15.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.60 that is £2K to £4K a year per listing.

Average price
£8.60under the $15 to $100 sweet spot
Price range
£2.48–£15.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #31 within Fish & Aquatic Pets. It carries 632 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
67%
Out of stock, average day
3.7%
Average rank
#31in Fish & Aquatic Pets
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
632per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fishing Pellets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

33

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

1%

  • Dynamite54%
  • Fjuka28%
  • MALTBYS' STORES 1904 LTD9%
  • Britten and James4%
  • Angling Pursuits2%
  • Crafty Catcher1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fishing Pellets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 16.1×

Search terms

Top Fishing Pellets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fishing bait119K/yr
  • carp bait70K/yr
  • carp fishing bait35K/yr
  • fishing pellets26K/yr
  • carp pellets23K/yr
  • carp pellets for fishing13K/yr
  • carp bait bundle13K/yr
  • fish bait10K/yr
  • fishing baits9K/yr
  • robin red carp pellets8K/yr

Reviews and returns

What reviews say buyers love and hate about Fishing Pellets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry32%−0.20

The mixtures have become dry

Dry

Terrible was all dried up

Size-Overall14%−0.08

little product

From an fisherman's point of view: they are definitely smaller than 6mm

Quality-Overall11%+2.68

Quality has nose dived

Utter crap

Value For Money7%+0.53

Over priced and little product

Shrinkage Resistance7%

found they tended to split/crumble when

Love

Quality-Overall39%+2.68

Not a bad bait

Excellent pellets

Excellent product

Value For Money20%+0.53

good value for money

Good value

Well worth the money shall buy more thanks

Advertised Vs Actual Product15%+0.86

As advertised

Exactly as described

Does what it says on the packet instant success

Pet Friendly7%

The fish love this product

Fish love them including my Koi

Adhesion/Stickiness4%+0.36

Sticks together well

Return

0.1% Return rate 40% Fixable by listing

Size-Overall20%▁▁▁▁█▁

little product

From an fisherman's point of view: they are definitely smaller than 6mm

Hard Feel20%▁▁█▁▁▁
Quality-Overall20%▁▁▁▁▁█

Quality has nose dived

Utter crap

Moist/Dry20%

The mixtures have become dry

Dry

Terrible was all dried up

Advertised Vs Actual Product20%▁█▁▁▁▁

False advertising

FAQ

Common Fishing Pellets questions

Answered from the same tracked data.