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Fishing Bait

Fail

Prices span $2.48–$15.40, mostly outside the sweet spot, so Fishing Bait is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£100K/yr381K searches / yr
90-day growth
+56.6%search demand this quarter
Competition
71%top-5 click share · 7 brands · 33 sellers

Flapen Score

Fishing Bait against its category

The dotted line is the Pet Supplies average. Past it, Fishing Bait is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishing Bait market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fishing Bait 381K times last year and spent an estimated £100K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +56.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
+56.6%
Conversion, latest week
3.2%
Market size, estimated
£100Ka year
Peak month
August2.8× the quietest month
Top search term
fishing bait119K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £2.48 to £15.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.33 that is £4K to £6K a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£2.48–£15.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #30 within Fish & Aquatic Pets. It carries 603 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
63%
Out of stock, average day
4.2%
Average rank
#30in Fish & Aquatic Pets
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
603per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fishing Bait products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

33

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • Dynamite51%
  • Fjuka32%
  • MALTBYS' STORES 1904 LTD9%
  • Britten and James4%
  • Angling Pursuits2%
  • Crafty Catcher1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fishing Bait search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Fishing Bait search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fishing bait119K/yr
  • carp bait70K/yr
  • carp fishing bait35K/yr
  • fishing pellets26K/yr
  • carp pellets23K/yr
  • carp pellets for fishing13K/yr
  • carp bait bundle13K/yr
  • pellets fishing7K/yr
  • fjuka baits18K/yr
  • fish bait10K/yr

Reviews and returns

What reviews say buyers love and hate about Fishing Bait

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry38%−0.19

The mixtures have become dry

Dry

Terrible was all dried up

Size-Overall17%−0.08

little product

From an fisherman's point of view: they are definitely smaller than 6mm

Shrinkage Resistance8%

found they tended to split/crumble when

Value For Money8%+0.39

Over priced and little product

Durability8%−0.01

won't last very long at all

Love

Quality-Overall45%+3.14

Not a bad bait

Excellent pellets

Excellent product

Value For Money23%+0.39

good value for money

Good value

Well worth the money shall buy more thanks

Advertised Vs Actual Product8%+0.49

As advertised

Exactly as described

Smell5%+0.08

They smell as good as they sound

Works out of the tub, good aroma, caught on first use

Adhesion/Stickiness5%+0.32

Sticks together well

Return

0.1% Return rate 40% Fixable by listing

Hard Feel20%▁▁█▁▁▁
Size-Overall20%▁▁▁▁█▁

little product

From an fisherman's point of view: they are definitely smaller than 6mm

Quality-Overall20%▁▁▁▁▁█

Quality has nose dived

Advertised Vs Actual Product20%▁█▁▁▁▁
Moist/Dry20%

The mixtures have become dry

Dry

Terrible was all dried up

FAQ

Common Fishing Bait questions

Answered from the same tracked data.