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Fish Tank Stand

Fail

Buyers convert on only 0.4% of searches, so Fish Tank Stand is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£122K/yr331K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
34%top-5 click share · 18 brands · 44 sellers

Flapen Score

Fish Tank Stand against its category

The dotted line is the Pet Supplies average. Past it, Fish Tank Stand is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Tank Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Tank Stand 331K times last year and spent an estimated £122K. The top 5 brands take 76% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
0.4%
Market size, estimated
£122Ka year
Peak month
January1.5× the quietest month
Top search term
fish tank stand91K searches a year

02 · Price

A sale here is worth £97.10.

Listings sell for £97.10 on average, from £24.41 to £577.37. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £97.10 that is £0 to £10K a year per listing.

Average price
£97.10inside the $15 to $100 sweet spot
Price range
£24.41–£577.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #199 within Fish & Aquatic Pets. It carries 433 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
33%
Out of stock, average day
10.0%
Average rank
#199in Fish & Aquatic Pets
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
433per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fish Tank Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

44

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

34%

Top 20: 79%

Open market

18%

  • vidaXL29%
  • MAHANCRIS26%
  • VyGrow8%
  • Herture7%
  • Ciano7%
  • Diversa6%
  • Open — no brand owns it (12 brands, 18%)

Demand

Fish Tank Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Fish Tank Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish tank stand91K/yr
  • aquarium stand39K/yr
  • fish tank with stand35K/yr
  • fish tank and stand20K/yr
  • fish tanks and stands19K/yr
  • fish tank cabinet17K/yr
  • fish tank and cabinet11K/yr
  • aquarium stands17K/yr
  • fish tank stand cabinet11K/yr
  • vivarium stand8K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Tank Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.10

it broke whilst I was building it

This is the second time Ive ordered this I bought one back in 2023 it was perfect last one arrived smashed now more damage all to the sides

Stand warp after 3 weeks

Quality-Overall11%−0.10

Looks very poor quality

Not the best quality fits where it touches on assembly

Assembly/Installation9%+0.31

This took me a whole twenty or so minutes to assemble on my own

Did not assemble well

The stand was tricky to put together on my own

Strength8%+1.89

needs strengthening

Wobbly

Advertised Vs Actual Product8%+0.75

I just didn't read the description properly

size not as stated

Love

Strength23%+1.89

Perfect strong and easy to build

Great strong table

Very strong

Assembly/Installation13%+0.31

Ease of assembly

Easy put together

Once assembled we were pleased with the result

Value For Money13%+0.28

Good for money

Well worth the money

really good value for money

Quality-Overall13%−0.10

Great Quality

Amazing product

Nicely made

Size-Overall9%−0.08

a perfect fit

As a complete fish tank newbie this is a great size (112litre), it looks great,

Love it great size for my fish tank and the storage is great for pumps and hiding wires and accessories

Return

1.0% Return rate 53% Fixable by listing

Size-Overall37%▃█▂▆▆▇

The inserts used on the square bar was the incorrect size

Item arrived great on putting the item together the size of one of the screws was incorrect

Defective Material/Parts14%█▃▆▆▆▁
Color7%█▁▁▃▆▁
Assembly/Installation6%▁▁▁█▁▁

This took me a whole twenty or so minutes to assemble on my own

Did not assemble well

The stand was tricky to put together on my own

Strength5%▁▁▁▂▂█

needs strengthening

Wobbly

FAQ

Common Fish Tank Stand questions

Answered from the same tracked data.