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Fish Tank Stand

Fail

Buyers convert on only 0.4% of searches, so Fish Tank Stand is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£122K/yr331K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
34%top-5 click share · 18 brands · 44 sellers

Flapen Score

Fish Tank Stand against its category

The dotted line is the Pet Supplies average. Past it, Fish Tank Stand is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Tank Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Tank Stand 331K times last year and spent an estimated £122K. The top 5 brands take 76% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
0.4%
Market size, estimated
£122Ka year
Peak month
January1.5× the quietest month
Top search term
fish tank stand91K searches a year

02 · Price

A sale here is worth £97.10.

Listings sell for £97.10 on average, from £24.41 to £577.37. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £97.10 that is £0 to £10K a year per listing.

Average price
£97.10inside the $15 to $100 sweet spot
Price range
£24.41–£577.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #199 within Fish & Aquatic Pets. It carries 433 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
33%
Out of stock, average day
10.0%
Average rank
#199in Fish & Aquatic Pets
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
433per listing
Listings tracked
43

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fish Tank Stand products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

44

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 79%

Open market

18%

  • vidaXL29%
  • MAHANCRIS26%
  • VyGrow8%
  • Herture7%
  • Ciano7%
  • Diversa6%
  • Open — no brand owns it (12 brands, 18%)

Demand

Fish Tank Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Fish Tank Stand search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fish tank stand91K/yr
  • aquarium stand39K/yr
  • fish tank with stand35K/yr
  • fish tank and stand20K/yr
  • fish tanks and stands19K/yr
  • fish tank cabinet17K/yr
  • fish tank and cabinet11K/yr
  • aquarium stands17K/yr
  • fish tank stand cabinet11K/yr
  • vivarium stand8K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Tank Stand

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Strength”
14%of negative reviews mention “Durability”
1.0%of orders come back
“it broke whilst I was building it”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fish Tank Stand questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data