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Fish Tank Pump

Maybe

The products selling today average only 4.1★. But shoppers spend an estimated $64K a year here, so Fish Tank Pump is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£64K/yr118K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
38%top-5 click share · 25 brands · 38 sellers

Flapen Score

Fish Tank Pump against its category

The dotted line is the Pet Supplies average. Past it, Fish Tank Pump is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Tank Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Tank Pump 118K times last year and spent an estimated £64K. The top 5 brands take 56% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
4.4%
Market size, estimated
£64Ka year
Peak month
January1.2× the quietest month
Top search term
fish tank pump50K searches a year

02 · Price

A sale here is worth £12.45.

Listings sell for £12.45 on average, from £5.61 to £27.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.45 that is £0 to £1K a year per listing.

Average price
£12.45under the $15 to $100 sweet spot
Price range
£5.61–£27.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #23 within Fish & Aquatic Pets. It carries 1,383 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
93%
Out of stock, average day
3.3%
Average rank
#23in Fish & Aquatic Pets
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,383per listing
Listings tracked
43

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fish Tank Pump products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

38

Est. top-5 brand share

56%

Top 20: 97%

Est. top-5 click share

38%

Top 20: 80%

Open market

38%

  • NICREW18%
  • Dtopsun11%
  • HITOP10%
  • Knifel8%
  • flintronic8%
  • Craftsboys6%

Demand

Fish Tank Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Fish Tank Pump search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fish tank pump50K/yr
  • aquarium pump33K/yr
  • fish pump11K/yr
  • fish tank water pump6K/yr
  • pump for fish tank6K/yr
  • small aquarium pump4K/yr
  • small fish tank pump4K/yr
  • fish pumps for tanks4K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Tank Pump

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
24%of negative reviews mention “Durability”
2.1%of orders come back
“Didnt last”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fish Tank Pump questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data