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Fish Tank Pump

Maybe

The products selling today average only 4.1★. But shoppers spend only $64K a year here, so Fish Tank Pump is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£64K/yr118K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
38%top-5 click share · 25 brands · 38 sellers

Flapen Score

Fish Tank Pump against its category

The dotted line is the Pet Supplies average. Past it, Fish Tank Pump is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Tank Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Tank Pump 118K times last year and spent an estimated £64K. The top 5 brands take 56% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
4.4%
Market size, estimated
£64Ka year
Peak month
January1.2× the quietest month
Top search term
fish tank pump50K searches a year

02 · Price

A sale here is worth £12.45.

Listings sell for £12.45 on average, from £5.61 to £27.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.45 that is £0 to £1K a year per listing.

Average price
£12.45under the $15 to $100 sweet spot
Price range
£5.61–£27.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #23 within Fish & Aquatic Pets. It carries 1,383 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
93%
Out of stock, average day
3.3%
Average rank
#23in Fish & Aquatic Pets
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,383per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fish Tank Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

38

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

38%

Top 20: 80%

Open market

38%

  • NICREW18%
  • Dtopsun11%
  • HITOP10%
  • Knifel8%
  • flintronic8%
  • Craftsboys6%

Demand

Fish Tank Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Fish Tank Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish tank pump50K/yr
  • aquarium pump33K/yr
  • fish pump11K/yr
  • fish tank water pump6K/yr
  • pump for fish tank6K/yr
  • small aquarium pump4K/yr
  • small fish tank pump4K/yr
  • fish pumps for tanks4K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Tank Pump

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.40

Didnt last

Broke after a month

Broke within a week

Noise Level10%−0.02

Very noisy

Quite noisy

Loud as anything

Size-Overall8%+0.18

the size is a bit loose

Very Small

its way to big

Filtration8%+0.53

Worst filter I have ever seen

filtration is not great

did not like this filter

Quality-Overall7%+0.65

This pump has quality issues

Low quality

this is cheap garbage

Love

Value For Money16%+1.52

reasonable price

Amazing value

Good for the money

Quality-Overall13%+0.65

Excellent product

is well made for the price

It's a good quality air pump

Filtration12%+0.53

Great water filter

Excellent filter

Easy to use filter

Advertised Vs Actual Product8%+0.54

As advertised

exactly as described

just what I needed

Noise Level6%−0.02

Fairly quiet too

Works great super quiet

very quiet

Return

2.1% Return rate 45% Fixable by listing

Size-Overall37%▆▇▆▇▇█

the size is a bit loose

Very Small

its way to big

Functionality-Overall14%█▇▇▅▅▄

Doesn't work

it barely works

Didnt work out of the box

Filtration7%▄█▆▆▄▅

Worst filter I have ever seen

filtration is not great

did not like this filter

Strength6%▄▄▅█▇▅

just not that strong

Its too weak

not very powerful

Durability6%▅▆▅▅▆█

Didnt last

Broke after a month

Broke within a week

FAQ

Common Fish Tank Pump questions

Answered from the same tracked data.