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Fish Tank Filter Cartridges

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -27.2% this quarter, so Fish Tank Filter Cartridges is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£75K/yr61K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
45%top-5 click share · 18 brands · 68 sellers

Flapen Score

Fish Tank Filter Cartridges against its category

The dotted line is the Pet Supplies average. Past it, Fish Tank Filter Cartridges is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Tank Filter Cartridges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Tank Filter Cartridges 61K times last year and spent an estimated £75K. The top 5 brands take 84% of clicks. Demand peaks in Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
11.1%
Market size, estimated
£75Ka year
Peak month
February1.6× the quietest month
Top search term
ciano fish tank filter cartridges15K searches a year

02 · Price

A sale here is worth £10.91.

Listings sell for £10.91 on average, from £2.73 to £28.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.91 that is £1K to £3K a year per listing.

Average price
£10.91under the $15 to $100 sweet spot
Price range
£2.73–£28.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #132 within Fish & Aquatic Pets. It carries 841 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
74%
Out of stock, average day
2.2%
Average rank
#132in Fish & Aquatic Pets
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
841per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fish Tank Filter Cartridges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

68

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

13%

  • Ciano36%
  • Finest-Filters23%
  • Interpet11%
  • Tetra9%
  • Marina5%
  • CWA2%
  • Open — no brand owns it (12 brands, 13%)

Demand

Fish Tank Filter Cartridges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Fish Tank Filter Cartridges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ciano fish tank filter cartridges15K/yr
  • fish tank filter cartridges16K/yr
  • ciano filter7K/yr
  • tetra filter6K/yr
  • interpet cf1 filter 3 month service kit5K/yr
  • ciano4K/yr
  • cf1 filter service pack 3 month4K/yr
  • fish filter cartridges2K/yr
  • tetra easy crystal filter 250/3002K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Tank Filter Cartridges

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration18%

Worst filter I have ever seen

No adequate filtering power

Filter itself is worthless too

Quality-Overall12%−0.02

Cheap knock off version of a similar product, terrible quality, avoid

Thinner quality

Poor quality

Size-Overall12%+0.46

Not fit for purpose

Small

Filters to small had to return them

Durability10%−0.14

Doesn't last long

Only good for week or two no more

Worked for only a week

Water Flow6%−0.06

Hardly any flow

The rain fall was too strong for the size of the tank

the top pipe were the water comes out has stopped working

Love

Value For Money23%+1.51

Good value

Amazing value

Great value

Filtration17%

Budget friendly good quality filter

Filter is working perfectly well

Excellent filter

Quality-Overall14%−0.02

As good as the branded. but cheaper

Excellent quality

Good quality filter used for the past 5 year,no problems,keeps the tank water clean,good value

Size-Overall12%+0.46

Fit well

Easy to fit

fit my filter perfectly

Advertised Vs Actual Product11%+0.83

AS DESCRIBED

Excellent as described

Exactly what i wanted

Return

0.8% Return rate 67% Fixable by listing

Size-Overall61%█▇██▇█

Not fit for purpose

Small

Filters to small had to return them

Filtration12%▅█▅▅▆▇

Worst filter I have ever seen

No adequate filtering power

Filter itself is worthless too

Compatibility-Overall6%▄▅▆▅█▄
Functionality-Overall4%▅▃██▅▃
Advertised Vs Actual Product4%▄█▂▃▃▄

False advertisement

False advertising

Not as advertised

FAQ

Common Fish Tank Filter Cartridges questions

Answered from the same tracked data.