Fish Tank Decorations

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £369K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-23.7%

Conversion, latest week

2.5%

Market size, estimated

£369Ka year

Peak month

February1.5× the quietest month

Top search term

fish tank decorations537K searches a year

Listings sell for £9.53 on average, from £2.21 to £36.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £9.53 that is £953 to £2K a year per listing.

Average price

£9.53under the $15 to $100 sweet spot

Price range

£2.21–£36.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

£953–£2K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #119 within Fish & Aquatic Pets. It carries 1,306 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

3.2%

Average rank

#119in Fish & Aquatic Pets

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,306per listing

Listings tracked

99

27 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months