Fish Tank Decorations
MaybeReturns run at only 0.5% of orders. But demand is soft, at -23.7% this quarter, so Fish Tank Decorations is a Maybe.
- Flapen Score
- 61 / 100Top 10% of 875 Pet Supplies niches · +11 vs the category median of 5061
- Market size
- £369K/yr1.6M searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 24%top-5 click share · 73 brands · 139 sellers
Flapen Score
Fish Tank Decorations against its category
The dotted line is the Pet Supplies average. Past it, Fish Tank Decorations is stronger. Inside it, weaker.
Market
The Fish Tank Decorations market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Tank Decorations 1.6M times last year and spent an estimated £369K. The top 5 brands take 37% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £369K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £369Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- fish tank decorations537K searches a year
02 · Price
A sale here is worth £9.53.
Listings sell for £9.53 on average, from £2.21 to £36.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £9.53 that is £953 to £2K a year per listing.
- Average price
- £9.53under the $15 to $100 sweet spot
- Price range
- £2.21–£36.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £953–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #119 within Fish & Aquatic Pets. It carries 1,306 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 3.2%
- Average rank
- #119in Fish & Aquatic Pets
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,306per listing
- Listings tracked
- 99
04 · Newcomers
Amazon counts 1 of last year's 27 launches as successful.
27 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Fish Tank Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Unictop LED Aquarium Fish Tank Air Stone Light Multi-Colored Bubble Disk for Fish
- Price
- £10.74
- Rating
- 4.1/5
- Reviews
- 1,764
- Age
- 8y ago
EmoursTM Aquarium Sinkable Driftwood Fish Tank Decoration (Small)
- Price
- £6.61
- Rating
- 4.0/5
- Reviews
- 3,411
- Age
- 10y ago
QZQ Aquarium Decorations Plastic Plants 14 PCS Fish Tank Plants Fish Tank Decorations Accessories Decor Set with Resinous Rockery Hideouts Coral Aquarium Plants and Resin Starfish
- Price
- £9.87
- Rating
- 4.4/5
- Reviews
- 1,448
- Age
- 5y ago
k2aqua 5 Marimo Moss Balls Always Fresh Live Aquarium Plant Cladophora aegagropila
- Price
- £5.77
- Rating
- 4.3/5
- Reviews
- 1,526
- Age
- 3y ago
QUOZUO Small Fish Broken Barrel Decor Fish Tank Decorations Aquarium Accessories Plants Plastic Resin Barrel and Coral Hideout Ornaments Aquarium Decor Set 8 Pieces
- Price
- £5.91
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 10mo ago
Trending
90-day click momentumQUOZUO Small Fish Broken Barrel Decor Fish Tank Decorations Aquarium Accessories Plants Plastic Resin Barrel and Coral Hideout Ornaments Aquarium Decor Set 8 Pieces
- Price
- £5.91
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 10mo ago
JETOP Mini Ducks 100 Pack Glow In The Dark Resin Tiny Ducks
- Price
- £5.06
- Rating
- 4.8/5
- Reviews
- 235
- Age
- 1y ago
XUBX Aquarium Decoration Fish Tank Rock Resin Bus Ornament Fish Tank Landscaping Creative Small Car Decor for Fish Shrimp Hiding Cave Crafts Accessories 17*6*13
- Price
- £9.79
- Rating
- 4.6/5
- Reviews
- 699
- Age
- 3y ago
Aquatic Planet Rope Bridge Mountains Aquarium Fish Tank Ornament Decoration Medium Size (33cm x 8cm x 13.5cm)
- Price
- £23.15
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 6y ago
EmoursTM Aquarium Sinkable Driftwood Fish Tank Decoration (Small)
- Price
- £6.61
- Rating
- 4.0/5
- Reviews
- 3,411
- Age
- 10y ago
Newest
by launch dateQUOZUO Small Fish Broken Barrel Decor Fish Tank Decorations Aquarium Accessories Plants Plastic Resin Barrel and Coral Hideout Ornaments Aquarium Decor Set 8 Pieces
- Price
- £5.91
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 10mo ago
JETOP Mini Ducks 100 Pack Glow In The Dark Resin Tiny Ducks
- Price
- £5.06
- Rating
- 4.8/5
- Reviews
- 235
- Age
- 1y ago
QZQ Fish Tank Thermometer Aquarium Thermometer Digital Wireless Touch Stick LED Display 1C for Monitoring The Fish Tank Aquarium Temperature Accessories
- Price
- £5.25
- Rating
- 4.4/5
- Reviews
- 975
- Age
- 2y ago
Binswloo Fish Tank Decorations Coral Reef Aquarium Decor Ornaments 2 Aquarium Plants for Fish Tank Decoration Accessories
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 2y ago
M PELOSA Fish Tank Decorations Shipwreck & 13 Artificial Plants Set 14 Piece Aquarium Decorations Non-Toxic Resin Weighted Base Plants Safe for Betta Goldfish Tropical Fish
- Price
- £12.32
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
73 falling
Sellers
139
Top-5 brand share
37%
Top 20: 69%
Top-5 click share
24%
Top 20: 55%
Open market
59%
- QUOZUO11%
- QZQ10%
- Unictop6%
- emours5%
- XUBX5%
- k2aqua4%
Demand
Fish Tank Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Fish Tank Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fish tank decorations537K/yr
- fish tank accessories312K/yr
- fish tank ornaments129K/yr
- aquarium accessories83K/yr
- aquarium decoration70K/yr
- axolotl tank accessories62K/yr
- aquarium ornaments70K/yr
- tropical fish tank accessories55K/yr
- aquarium decor38K/yr
- fish tank ornaments large25K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Tank Decorations
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't last
broke after first use
Broke after a month
Quite small
Not Fit For Purpose
Bigger than i thought
just not the best quality build
Found it quite expensive for the overall quality
Bad quality
Not effective at all
Didnt work
mysteriously stopped working
just a bit overpriced
Unbelievably expensive for what you get
I didnt expect much for the price
Love
Top quality plants always
Amazing quality
Good quality for price look good in the tank
Amazing value
Competitive price
Good value for money
As advertised
Better than expected
as described
Perfect fit
Perfect size for the price
grew pretty good in size
Easy to use
Great easy to use an keeps my tank clear an fish not die
so easy to read
Return
0.5% Return rate 39% Fixable by listing
Quite small
Not Fit For Purpose
Bigger than i thought
Not effective at all
Didnt work
mysteriously stopped working
Doesn't last
broke after first use
Broke after a month
just not the best quality build
Found it quite expensive for the overall quality
Bad quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Tank Decorations questions
Answered from the same tracked data.