Fish Skin Dog Treats
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 93% of clicks, so Fish Skin Dog Treats is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 875 Pet Supplies niches · +4 vs the category median of 5054
- Market size
- £102K/yr59K searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 43%top-5 click share · 8 brands · 18 sellers
Flapen Score
Fish Skin Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Fish Skin Dog Treats is stronger. Inside it, weaker.
Market
The Fish Skin Dog Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Skin Dog Treats 59K times last year and spent an estimated £102K. The top 5 brands take 93% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
13.1% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £102Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- fish skins for dogs16K searches a year
02 · Price
A sale here is worth £13.29.
Listings sell for £13.29 on average, from £3.45 to £39.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.29 that is £1K to £3K a year per listing.
- Average price
- £13.29under the $15 to $100 sweet spot
- Price range
- £3.45–£39.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #269 within Health Supplies. It carries 487 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 97%
- Out of stock, average day
- 1.4%
- Average rank
- #269in Health Supplies
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 487per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Fish Skin Dog Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SKIPPERS Fish Skin Twist Dog Chews Short 200g Grain Free Dental Sticks
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 700
- Age
- 7y ago

SKIPPERS Fish Skin Flatties Dog Chews Regular 200g Air-Dried High Protein
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago

Pets Purest Fish Skin Dog Treats - Air-Dried Fish Skins for Dogs. For Teeth Joints Skin & Coat Health. 100% Natural Treats with Benefits 200g
- Price
- £10.64
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 2y ago

SKIPPERS Baked Fish Skin Fingers for Dogs 1kg Grain Free Treats
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago

Fish Skin Flatties for Dogs (200g) Healthy Dog Treat & Chew - Natural Grain-Free & Hypoallergenic Chews - Healthy Air-Dried Treats Low in Fat
- Price
- £5.90
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 2y ago
Trending
90-day click momentum
Supa Paws 1Kg Fish Skin Twists for Dogs 100% Natural White Fish Skin Twists Jerky Dog Treat Hypoallergenic Dog Food & Grain Free Dog Chews Dental Pet Treat High Protein Dog Snacks
- Price
- £18.28
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

Pooch & Mutt - Digestive Support Chew Long Lasting Chews 90g (2 chews)
- Price
- £4.08
- Rating
- 4.2/5
- Reviews
- 968
- Age
- 12y ago

SKIPPERS Salmon Skin Flatties Dog Treats 150g Omega 3 Low Fat Chews
- Price
- £8.74
- Rating
- 4.4/5
- Reviews
- 785
- Age
- 5y ago

SKIPPERS Fish Skin Jerky Fingers 250g Air-Dried Grain Free Chews
- Price
- £9.66
- Rating
- 4.4/5
- Reviews
- 380
- Age
- 7y ago

Fish4Dogs Sea Jerky Squares | Low Calorie Hypoallergenic Dog Treat | Baked Fish Chew for Dogs | Natural Dental | Fish Skin for Dogs (575g)
- Price
- £14.93
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 10y ago
Newest
by launch date
Supa Paws 1Kg Fish Skin Twists for Dogs 100% Natural White Fish Skin Twists Jerky Dog Treat Hypoallergenic Dog Food & Grain Free Dog Chews Dental Pet Treat High Protein Dog Snacks
- Price
- £18.28
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

Naturally Air Dried Fish Flatties 1kg Traditional Air Dried Fish Fillets Preservative Free High Protein Seafood - Healthy Natural Dog Treats - Grain Free -Hypoallergenic
- Price
- £20.88
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago

Fish Skin Flatties for Dogs (200g) Healthy Dog Treat & Chew - Natural Grain-Free & Hypoallergenic Chews - Healthy Air-Dried Treats Low in Fat
- Price
- £5.90
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 2y ago

SKIPPERS Baked Fish Skin Fingers for Dogs 1kg Grain Free Treats
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago

SKIPPERS Whitefish Fish Skin Cubes for Dogs Small (22.5cm) 1kg Grain Free Dog Treats
- Price
- £20.18
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
18
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
3%
- SKIPPER'S60%
- MALTBYS' STORES 1904 LTD12%
- Pets Purest9%
- UPRAW7%
- Pooch & Mutt5%
- Fish4Dogs3%
- Open — no brand owns it (2 brands, 3%)
Demand
Fish Skin Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Fish Skin Dog Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fish skins for dogs16K/yr
- skippers fish skin dog treats9K/yr
- fish skin dog treats10K/yr
- fish sticks for dogs9K/yr
- skippers6K/yr
- fish chews for dogs3K/yr
- fish skin3K/yr
- fish twists for dogs3K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Skin Dog Treats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful smell
Smell is fishy
the smell is very intense unfortunately
it was over priced
They aren't the cheapest
Expensive for the amount
So so horrible - worst of any dog chew weve tried
A bit hard to chew
Bit expensive for 2 chews
They are not consistent with the size
very big
These cubes are small
difficult to break
Gone in 15 mins
Not what I would call long lasting
Love
My dog loves it
Pup approved
Good for dogs
Worth every penny
Excellent value
Good value
Fantastic quality lurcher loves them
Skippers are a very good make
Excellent product
Taste good
A great treat
perfect treat
Great size
the small size was what I wanted
Good value and my 2dogs love them also ideal size
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Skin Dog Treats questions
Answered from the same tracked data.









