How competitive is the Fish Skin Dog Treats niche on Amazon United Kingdom?

8 brands and 18 sellers compete in Fish Skin Dog Treats on Amazon United Kingdom. The top 5 Fish Skin Dog Treats products take 43% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Fish Skin Dog Treats?

Fish Skin Dog Treats buyers on Amazon United Kingdom complain most about Smell, Value For Money, Ease Of Chewing/Swallowing, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fish Skin Dog Treats niche?

Fish Skin Dog Treats sells for £13.29 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.45–£39.35. The average incumbent carries 487 reviews — the moat a new listing must climb.

Fish Skin Dog Treats

Fish Skin Dog Treats shows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Fish Skin Dog Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fish Skin Dog Treats is a £102K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.

Fish Skin Dog Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.4% over the last 90 days and 13.1% of searches end in a purchase.

£102K

revenue / yr

Units sold / yr8K

Search volume / yr-12.4%59K

Conversion rate13.1%

Avg price£13.29

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 18

Top-5 product click share43%

Open market7%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Top Fish Skin Dog Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SKIPPERS Fish Skin Twist Dog Chews Short 200g Grain Free Dental Sticks

Price: £9.95
Rating: 4.6/5
Reviews: 700
Age: 7y ago

SKIPPERS Fish Skin Flatties Dog Chews Regular 200g Air-Dried High Protein

Price: £12.22
Rating: 4.6/5
Reviews: 782
Age: 7y ago

Pets Purest Fish Skin Dog Treats - Air-Dried Fish Skins for Dogs. For Teeth Joints Skin & Coat Health. 100% Natural Treats with Benefits 200g

Price: £10.64
Rating: 4.6/5
Reviews: 216
Age: 2y ago

SKIPPERS Baked Fish Skin Fingers for Dogs 1kg Grain Free Treats

Price: £20.11
Rating: 4.6/5
Reviews: 102
Age: 2y ago

Fish Skin Flatties for Dogs (200g) Healthy Dog Treat & Chew - Natural Grain-Free & Hypoallergenic Chews - Healthy Air-Dried Treats Low in Fat

Price: £5.90
Rating: 4.2/5
Reviews: 60
Age: 2y ago

Newest

by launch date

Supa Paws 1Kg Fish Skin Twists for Dogs 100% Natural White Fish Skin Twists Jerky Dog Treat Hypoallergenic Dog Food & Grain Free Dog Chews Dental Pet Treat High Protein Dog Snacks

Price: £18.28
Rating: 4.0/5
Reviews: 5
Age: 3mo ago

Naturally Air Dried Fish Flatties 1kg Traditional Air Dried Fish Fillets Preservative Free High Protein Seafood - Healthy Natural Dog Treats - Grain Free -Hypoallergenic

Price: £20.88
Rating: 4.1/5
Reviews: 26
Age: 1y ago

Fish Skin Flatties for Dogs (200g) Healthy Dog Treat & Chew - Natural Grain-Free & Hypoallergenic Chews - Healthy Air-Dried Treats Low in Fat

Price: £5.90
Rating: 4.2/5
Reviews: 60
Age: 2y ago

SKIPPERS Baked Fish Skin Fingers for Dogs 1kg Grain Free Treats

Price: £20.11
Rating: 4.6/5
Reviews: 102
Age: 2y ago

SKIPPERS Whitefish Fish Skin Cubes for Dogs Small (22.5cm) 1kg Grain Free Dog Treats

Price: £20.18
Rating: 4.5/5
Reviews: 130
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

SKIPPER'S60%
MALTBYS' STORES 1904 LTD12%
Pets Purest9%
UPRAW7%
Pooch & Mutt5%
Fish4Dogs3%
Open — no brand owns it (2 brands, 3%)

Fish Skin Dog Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR13.1%Products37Brands8Top 5 Brands93%OOS Rate1.4%Rating4.5★Reviews487Avg BSR#269

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Fish Skin Dog Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fish skins for dogs16K/yr -6.5%10.1% conv.
skippers fish skin dog treats9K/yr -10.3%11.9% conv.
fish skin dog treats10K/yr -16.9%6.0% conv.
fish sticks for dogs9K/yr -11.7%13.7% conv.
skippers6K/yr -13.1%9.1% conv.
fish chews for dogs3K/yr -21.1%10.9% conv.
fish skin3K/yr -26.9%5.7% conv.
fish twists for dogs3K/yr -12.0%14.9% conv.

What reviews say buyers love and hate about Fish Skin Dog Treats

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Pet Friendly37%

“My dog loves it”

Value For Money10%

“Worth every penny”

Quality-Overall9%

“Fantastic quality lurcher loves them”

Taste-Overall8%

“Taste good”

Size-Overall5%

“Great size”

What buyers complain about

68% of reviews

Smell29%

“Awful smell”

Value For Money9%

“it was over priced”

Ease Of Chewing/Swallowing7%

“So so horrible - worst of any dog chew weve tried”

Size-Overall6%

“They are not consistent with the size”

Durability6%

“difficult to break”

Common Fish Skin Dog Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fish Skin Dog Treats 54/100 on Amazon United Kingdom — Worth a look. The niche generates £102K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -12.4% over the last 90 days.