Fish Skin Dog Treats
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 93% of clicks, so Fish Skin Dog Treats is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 875 Pet Supplies niches · +4 vs the category median of 5054
- Market size
- £102K/yr59K searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 43%top-5 click share · 8 brands · 18 sellers
Flapen Score
Fish Skin Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Fish Skin Dog Treats is stronger. Inside it, weaker.
Market
The Fish Skin Dog Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Skin Dog Treats 59K times last year and spent an estimated £102K. The top 5 brands take 93% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £102Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- fish skins for dogs16K searches a year
02 · Price
A sale here is worth £13.29.
Listings sell for £13.29 on average, from £3.45 to £39.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.29 that is £1K to £3K a year per listing.
- Average price
- £13.29under the $15 to $100 sweet spot
- Price range
- £3.45–£39.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #269 within Health Supplies. It carries 487 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 97%
- Out of stock, average day
- 1.4%
- Average rank
- #269in Health Supplies
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 487per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Fish Skin Dog Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SKIPPERS Fish Skin Twist Dog Chews Short 200g Grain Free Dental Sticks
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 700
- Age
- 7y ago

SKIPPERS Fish Skin Flatties Dog Chews Regular 200g Air-Dried High Protein
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago

Pets Purest Fish Skin Dog Treats - Air-Dried Fish Skins for Dogs. For Teeth Joints Skin & Coat Health. 100% Natural Treats with Benefits 200g
- Price
- £10.64
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 2y ago

SKIPPERS Baked Fish Skin Fingers for Dogs 1kg Grain Free Treats
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago

Fish Skin Flatties for Dogs (200g) Healthy Dog Treat & Chew - Natural Grain-Free & Hypoallergenic Chews - Healthy Air-Dried Treats Low in Fat
- Price
- £5.90
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 2y ago
Trending
estimated 90-day click momentum
Supa Paws 1Kg Fish Skin Twists for Dogs 100% Natural White Fish Skin Twists Jerky Dog Treat Hypoallergenic Dog Food & Grain Free Dog Chews Dental Pet Treat High Protein Dog Snacks
- Price
- £18.28
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

Pooch & Mutt - Digestive Support Chew Long Lasting Chews 90g (2 chews)
- Price
- £4.08
- Rating
- 4.2/5
- Reviews
- 968
- Age
- 12y ago

SKIPPERS Salmon Skin Flatties Dog Treats 150g Omega 3 Low Fat Chews
- Price
- £8.74
- Rating
- 4.4/5
- Reviews
- 785
- Age
- 5y ago

SKIPPERS Fish Skin Jerky Fingers 250g Air-Dried Grain Free Chews
- Price
- £9.66
- Rating
- 4.4/5
- Reviews
- 380
- Age
- 7y ago

Fish4Dogs Sea Jerky Squares | Low Calorie Hypoallergenic Dog Treat | Baked Fish Chew for Dogs | Natural Dental | Fish Skin for Dogs (575g)
- Price
- £14.93
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 10y ago
Newest
by launch date
Supa Paws 1Kg Fish Skin Twists for Dogs 100% Natural White Fish Skin Twists Jerky Dog Treat Hypoallergenic Dog Food & Grain Free Dog Chews Dental Pet Treat High Protein Dog Snacks
- Price
- £18.28
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

Naturally Air Dried Fish Flatties 1kg Traditional Air Dried Fish Fillets Preservative Free High Protein Seafood - Healthy Natural Dog Treats - Grain Free -Hypoallergenic
- Price
- £20.88
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago

Fish Skin Flatties for Dogs (200g) Healthy Dog Treat & Chew - Natural Grain-Free & Hypoallergenic Chews - Healthy Air-Dried Treats Low in Fat
- Price
- £5.90
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 2y ago

SKIPPERS Baked Fish Skin Fingers for Dogs 1kg Grain Free Treats
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago

SKIPPERS Whitefish Fish Skin Cubes for Dogs Small (22.5cm) 1kg Grain Free Dog Treats
- Price
- £20.18
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
18
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 83%
Open market
3%
- SKIPPER'S60%
- MALTBYS' STORES 1904 LTD12%
- Pets Purest9%
- UPRAW7%
- Pooch & Mutt5%
- Fish4Dogs3%
- Open — no brand owns it (2 brands, 3%)
Demand
Fish Skin Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Fish Skin Dog Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fish skins for dogs16K/yr
- skippers fish skin dog treats9K/yr
- fish skin dog treats10K/yr
- fish sticks for dogs9K/yr
- skippers6K/yr
- fish chews for dogs3K/yr
- fish skin3K/yr
- fish twists for dogs3K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Skin Dog Treats
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Skin Dog Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









