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Fish Skin Dog Treats

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 93% of clicks, so Fish Skin Dog Treats is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£102K/yr59K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
43%top-5 click share · 8 brands · 18 sellers

Flapen Score

Fish Skin Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Fish Skin Dog Treats is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Skin Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Skin Dog Treats 59K times last year and spent an estimated £102K. The top 5 brands take 93% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
13.1%
Market size, estimated
£102Ka year
Peak month
March1.6× the quietest month
Top search term
fish skins for dogs16K searches a year

02 · Price

A sale here is worth £13.29.

Listings sell for £13.29 on average, from £3.45 to £39.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.29 that is £1K to £3K a year per listing.

Average price
£13.29under the $15 to $100 sweet spot
Price range
£3.45–£39.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #269 within Health Supplies. It carries 487 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
1.4%
Average rank
#269in Health Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
487per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fish Skin Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

18

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

3%

  • SKIPPER'S60%
  • MALTBYS' STORES 1904 LTD12%
  • Pets Purest9%
  • UPRAW7%
  • Pooch & Mutt5%
  • Fish4Dogs3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Fish Skin Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Fish Skin Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish skins for dogs16K/yr
  • skippers fish skin dog treats9K/yr
  • fish skin dog treats10K/yr
  • fish sticks for dogs9K/yr
  • skippers6K/yr
  • fish chews for dogs3K/yr
  • fish skin3K/yr
  • fish twists for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Skin Dog Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell29%−0.16

Awful smell

Smell is fishy

the smell is very intense unfortunately

Value For Money9%

it was over priced

They aren't the cheapest

Expensive for the amount

Ease Of Chewing/Swallowing7%−0.02

So so horrible - worst of any dog chew weve tried

A bit hard to chew

Bit expensive for 2 chews

Size-Overall6%

They are not consistent with the size

very big

These cubes are small

Durability6%−0.10

difficult to break

Gone in 15 mins

Not what I would call long lasting

Love

Pet Friendly37%

My dog loves it

Pup approved

Good for dogs

Value For Money10%

Worth every penny

Excellent value

Good value

Quality-Overall9%+0.78

Fantastic quality lurcher loves them

Skippers are a very good make

Excellent product

Taste-Overall8%+0.40

Taste good

A great treat

perfect treat

Size-Overall5%

Great size

the small size was what I wanted

Good value and my 2dogs love them also ideal size

FAQ

Common Fish Skin Dog Treats questions

Answered from the same tracked data.