fish skin dog treats
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Great487.46avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.45–£39.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.29avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£102K£102K/yr · 59K searches
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fish skin dog treats is a £102K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fish skin dog treats market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £80K–£106K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #269
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 89%
- Out of stock
- 1.4%
- Avg brand age
- 44 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
18
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
3%
- SKIPPER'S60%
- MALTBYS' STORES 1904 LTD12%
- Pets Purest9%
- UPRAW7%
- Pooch & Mutt5%
- Fish4Dogs3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top fish skin dog treats search terms
- fish skins for dogs16K/yr
- skippers fish skin dog treats9K/yr
- fish skin dog treats10K/yr
- fish sticks for dogs9K/yr
- skippers6K/yr
- fish chews for dogs3K/yr
- fish skin3K/yr
- fish twists for dogs3K/yr
Top fish skin dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SKIPPERS Fish Skin Twist Dog Chews Short 200g Grain Free Dental Sticks
SKIPPER'S£9.954.6★700 rev
SKIPPERS Fish Skin Flatties Dog Chews Regular 200g Air-Dried High Protein
SKIPPER'S£12.224.6★782 rev
Pets Purest Fish Skin Dog Treats - Air-Dried Fish Skins for Dogs. For Teeth Joints Skin & Coat Health. 100% Natural Treats with Benefits 200g
Pets Purest£10.644.6★216 rev
SKIPPERS Baked Fish Skin Fingers for Dogs 1kg Grain Free Treats
SKIPPER'S£20.114.6★102 rev
Fish Skin Flatties for Dogs (200g) Healthy Dog Treat & Chew - Natural Grain-Free & Hypoallergenic Chews - Healthy Air-Dried Treats Low in Fat
UPRAW£5.904.2★60 rev
Newest
by launch date
Supa Paws 1Kg Fish Skin Twists for Dogs 100% Natural White Fish Skin Twists Jerky Dog Treat Hypoallergenic Dog Food & Grain Free Dog Chews Dental Pet Treat High Protein Dog Snacks
SUPA PAWS£18.285 rev
Naturally Air Dried Fish Flatties 1kg Traditional Air Dried Fish Fillets Preservative Free High Protein Seafood - Healthy Natural Dog Treats - Grain Free -Hypoallergenic
UPRAW£20.8826 rev
Fish Skin Flatties for Dogs (200g) Healthy Dog Treat & Chew - Natural Grain-Free & Hypoallergenic Chews - Healthy Air-Dried Treats Low in Fat
UPRAW£5.9060 rev
SKIPPERS Baked Fish Skin Fingers for Dogs 1kg Grain Free Treats
SKIPPER'S£20.11102 rev
SKIPPERS Whitefish Fish Skin Cubes for Dogs Small (22.5cm) 1kg Grain Free Dog Treats
SKIPPER'S£20.18130 rev
Trending
90-day click momentumSupa Paws 1Kg Fish Skin Twists for Dogs 100% Natural White Fish Skin Twists Jerky Dog Treat Hypoallergenic Dog Food & Grain Free Dog Chews Dental Pet Treat High Protein Dog Snacks
SUPA PAWS£18.284.0★
Pooch & Mutt - Digestive Support Chew Long Lasting Chews 90g (2 chews)
Pooch & Mutt£4.084.2★
SKIPPERS Salmon Skin Flatties Dog Treats 150g Omega 3 Low Fat Chews
SKIPPER'S£8.744.4★
SKIPPERS Fish Skin Jerky Fingers 250g Air-Dried Grain Free Chews
SKIPPER'S£9.664.4★
Fish4Dogs Sea Jerky Squares | Low Calorie Hypoallergenic Dog Treat | Baked Fish Chew for Dogs | Natural Dental | Fish Skin for Dogs (575g)
Fish4Dogs£14.934.6★
What buyers say about fish skin dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“My dog loves it”
“Worth every penny”
“Fantastic quality lurcher loves them”
“Taste good”
“Great size”
“Lovely healthy chews”
“keep teeth clean”
“States its long lasting”
“as advertised”
“barely smells, lovely product”
What buyers complain about
“Awful smell”
“it was over priced”
“So so horrible - worst of any dog chew weve tried”
“They are not consistent with the size”
“difficult to break”
“the two others had explosive diarrhoea after eating through the fish in minutes”
“so must be allergic to them my other dog was fine on them”
“Thin”
“These have the texture of rawhide”
“Wonder if it is fresh”
Common questions
- Is fish skin dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £102K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the fish skin dog treats niche?
- 8 brands and 18 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in fish skin dog treats?
- Top complaints mined from reviews: Smell, Value For Money, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- When does demand for fish skin dog treats peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the fish skin dog treats niche?
- Listings span £3.45–£39.35; the average listing price is £13.29 (sweet spot $15–$100). The average incumbent carries 487 reviews — the moat a new listing must climb.