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Fish Skin Dog Treats

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 93% of clicks, so Fish Skin Dog Treats is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£102K/yr59K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
43%top-5 click share · 8 brands · 18 sellers

Flapen Score

Fish Skin Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Fish Skin Dog Treats is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Skin Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Skin Dog Treats 59K times last year and spent an estimated £102K. The top 5 brands take 93% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
13.1%
Market size, estimated
£102Ka year
Peak month
March1.6× the quietest month
Top search term
fish skins for dogs16K searches a year

02 · Price

A sale here is worth £13.29.

Listings sell for £13.29 on average, from £3.45 to £39.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.29 that is £1K to £3K a year per listing.

Average price
£13.29under the $15 to $100 sweet spot
Price range
£3.45–£39.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #269 within Health Supplies. It carries 487 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
1.4%
Average rank
#269in Health Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
487per listing
Listings tracked
37

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fish Skin Dog Treats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

18

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 83%

Open market

3%

  • SKIPPER'S60%
  • MALTBYS' STORES 1904 LTD12%
  • Pets Purest9%
  • UPRAW7%
  • Pooch & Mutt5%
  • Fish4Dogs3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Fish Skin Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Fish Skin Dog Treats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fish skins for dogs16K/yr
  • skippers fish skin dog treats9K/yr
  • fish skin dog treats10K/yr
  • fish sticks for dogs9K/yr
  • skippers6K/yr
  • fish chews for dogs3K/yr
  • fish skin3K/yr
  • fish twists for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Skin Dog Treats

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”
29%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful smell”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fish Skin Dog Treats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data