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Fish Food Holiday Block

Fail

The top 5 brands take 100% of clicks, so Fish Food Holiday Block is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£135K/yr161K searches / yr
90-day growth
+41.9%search demand this quarter
Competition
74%top-5 click share · 4 brands · 53 sellers

Flapen Score

Fish Food Holiday Block against its category

The dotted line is the Pet Supplies average. Past it, Fish Food Holiday Block is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Food Holiday Block market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Food Holiday Block 161K times last year and spent an estimated £135K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

20.0% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.0% of those searches ended in a purchase. Searches in the last 90 days moved +41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+41.9%
Conversion, latest week
20.0%
Market size, estimated
£135Ka year
Peak month
August6.2× the quietest month
Top search term
holiday fish food35K searches a year

02 · Price

A sale here is worth £4.23.

Listings sell for £4.23 on average, from £1.93 to £9.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £4.23 that is £6K to £8K a year per listing.

Average price
£4.23under the $15 to $100 sweet spot
Price range
£1.93–£9.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #46 within Fish & Aquatic Pets. It carries 1,075 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
4.0%
Average rank
#46in Fish & Aquatic Pets
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,075per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Fish Food Holiday Block products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • King British41%
  • Tetra34%
  • Supa21%
  • Interpet5%
  • Open — no brand owns it (0%)

Demand

Fish Food Holiday Block search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.2×

Search terms

Top Fish Food Holiday Block search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holiday fish food35K/yr
  • fish food holiday block32K/yr
  • fish holiday food12K/yr
  • fish feeder holiday 7 days8K/yr
  • holiday fish food 14 day tropical8K/yr
  • holiday fish food 7 day tropical8K/yr
  • fish holiday blocks 7 days7K/yr
  • slow release fish food5K/yr
  • holiday fish food 7 day cold water5K/yr
  • fish holiday blocks 14 days6K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Food Holiday Block

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.09

Fish died after 4 days

Just about lasted 2 weeks

Did not last as long as it advertised

Quality-Overall8%+0.71

affected water quality

Poor quality product, delivered late and while on holiday

Functionality-Overall8%−0.08

Did not work

Didn't really work

Advertised Vs Actual Product6%+0.82

does exactly the opposite of what it says on the packet

Nor as advertised

Size-Overall6%−0.04

smaller

Ok not very big

Love

Quality-Overall21%+0.71

My fish had no complaints

Great product

a trusted brand

Value For Money20%+1.28

reasonable price

Good value for money

Good value

Advertised Vs Actual Product14%+0.82

It does the job

Just what we needed

Does what it says

Ease Of Use12%+0.65

Convenient for a few days away

Simple to use

Its incredibly easy to dose based on your pond size

Pet Friendly8%

Does the job fish still alive

Fish all happy and lively

Fish love it

FAQ

Common Fish Food Holiday Block questions

Answered from the same tracked data.