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Fish Food Holiday Block

Fail

The top 5 brands take 100% of clicks, so Fish Food Holiday Block is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£135K/yr161K searches / yr
90-day growth
+41.9%search demand this quarter
Competition
74%top-5 click share · 4 brands · 53 sellers

Flapen Score

Fish Food Holiday Block against its category

The dotted line is the Pet Supplies average. Past it, Fish Food Holiday Block is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Food Holiday Block market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Food Holiday Block 161K times last year and spent an estimated £135K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 20.0% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved +41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+41.9%
Conversion, latest week
20.0%
Market size, estimated
£135Ka year
Peak month
August6.2× the quietest month
Top search term
holiday fish food35K searches a year

02 · Price

A sale here is worth £4.23.

Listings sell for £4.23 on average, from £1.93 to £9.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £4.23 that is £6K to £8K a year per listing.

Average price
£4.23under the $15 to $100 sweet spot
Price range
£1.93–£9.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #46 within Fish & Aquatic Pets. It carries 1,075 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
4.0%
Average rank
#46in Fish & Aquatic Pets
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,075per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Fish Food Holiday Block products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

53

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • King British41%
  • Tetra34%
  • Supa21%
  • Interpet5%
  • Open — no brand owns it (0%)

Demand

Fish Food Holiday Block search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.2×

Search terms

Top Fish Food Holiday Block search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • holiday fish food35K/yr
  • fish food holiday block32K/yr
  • fish holiday food12K/yr
  • fish feeder holiday 7 days8K/yr
  • holiday fish food 14 day tropical8K/yr
  • holiday fish food 7 day tropical8K/yr
  • fish holiday blocks 7 days7K/yr
  • slow release fish food5K/yr
  • holiday fish food 7 day cold water5K/yr
  • fish holiday blocks 14 days6K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Food Holiday Block

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Durability”
<0.1%of orders come back, a rate Amazon rounds to zero
“Fish died after 4 days”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fish Food Holiday Block questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data