fish dog treats
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Price range
Great£1.57–£60.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good719.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.81avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£168K£168K/yr · 125K searches
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fish dog treats is a £168K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fish dog treats market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £173K–£207K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 4.3%
- Avg brand age
- 63 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
16 flat
Sellers
51
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
36%
Top 20: 76%
Open market
16%
- Fish4Dogs37%
- Hollings19%
- SKIPPER'S16%
- MALTBYS' STORES 1904 LTD5%
- Natures Deli4%
- Pooch & Mutt3%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Top fish dog treats search terms
- fish4dogs22K/yr
- fish dog treats20K/yr
- fish for dogs16K/yr
- fish treats for dogs14K/yr
- dog fish treats14K/yr
- dried fish for dogs8K/yr
- dog treats fish6K/yr
- fish treats for dogs uk5K/yr
- fish 4 dogs food4K/yr
- fish 4 dogs4K/yr
Top fish dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hollings Sprats 100g
Hollings£2.694.6★5,725 rev
Fish4Dogs Finest Salmon and Potato Dog Food | Natural Hypoallergenic Dog Food | Great for Healthy Skin and Coat | Rich in Omega 3 6 and 9 (Small Kibble - 6kg)
Fish4Dogs£34.484.6★105 rev
Fish4Dogs Sea Jerky Squares | Low Calorie Hypoallergenic Dog Treat | Baked Fish Chew for Dogs | Natural Dental | Fish Skin for Dogs (575g)
Fish4Dogs£14.934.6★250 rev
SKIPPERS Dog & Puppy Training Treats 500g Grain Free Omega 3 Rich
SKIPPER'S£8.654.6★1,289 rev
Fish4Dogs Finest White Fish and Potato Dog Food | Natural Hypoallergenic Dog Food | Great for Dogs With Allergies | Rich in Omega 3 6 and 9 (Small Kibble - 6kg)
Fish4Dogs£35.514.5★46 rev
Newest
by launch date
Natures Deli Ocean White Fish Strips Dog Treats 100 g (1-Pack)
Natures Deli£3.5517 rev
Pets Purest Fish Skin Dog Treats - Air-Dried Fish Skins for Dogs. For Teeth Joints Skin & Coat Health. 100% Natural Treats with Benefits 200g
Pets Purest£10.64216 rev
SKIPPERS Fish Skin Jerky Cubes Small (22.5cm) 70g Grain Free Dog Treats Air-Dried
SKIPPER'S£4.861,633 rev
Scrumbles Softies Salmon Treats 90g package may vary
Scrumbles£1.57714 rev
Hollings Sprats Dog Treats Tub 100% Natural with Fresh Fish Air Dried Treats for Dogs Hypoallergenic and Grain Free 500g
Hollings£12.215,725 rev
Trending
90-day click momentumNatures Deli Ocean White Fish Strips Dog Treats 100 g (1-Pack)
Natures Deli£3.554.6★
Hollings Salmon Bites Dog Treats 100% Natural with Fresh Fish Air Dried Treats for Dogs Hypoallergenic and Grain Free 75g
Hollings£3.074.5★
SKIPPERS Fish Skin Twist Dog Chews Short 200g Grain Free Dental Sticks
SKIPPER'S£9.954.6★
Fish4Dogs Finest Salmon and Potato Dog Food | Natural Hypoallergenic Dog Food | Great for Healthy Skin and Coat | Rich in Omega 3 6 and 9 (Large Kibble - 6kg)
Fish4Dogs£35.964.8★
Fish4Dogs Finest White Fish and Potato Puppy Food | Natural Hypoallergenic Puppy Food | Great for Sensitive Puppies | Rich in Omega 3 6 and 9 (Small Kibble - 6kg)
Fish4Dogs£34.534.5★
What buyers say about fish dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Pup approved”
“Excellent value”
“Good quality and good sized sprats for my small dog”
“Great dog snack”
“Great size”
“Recommend these dogs chews”
“They dont smell of fish. which is good from my point of view”
“as advertised”
“keep teeth clean”
“States its long lasting”
What buyers complain about
“Awful chemical smell”
“These cubes are small”
“Dont last long”
“They aren't the cheapest”
“So so horrible - worst of any dog chew weve tried”
“Can cause diarrhoea”
“Wonder if it is fresh”
“Mouldy”
“Not soft”
“My dog is allergic to poultry so were unable to use them”
Common questions
- Is fish dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £168K/yr across 45 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the fish dog treats niche?
- 16 brands and 51 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in fish dog treats?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.0%.
- When does demand for fish dog treats peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the fish dog treats niche?
- Listings span £1.57–£60.14; the average listing price is £13.81 (sweet spot $15–$100). The average incumbent carries 720 reviews — the moat a new listing must climb.