Skip to content

Fish Dog Treats

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -6.0% this quarter, so Fish Dog Treats is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£168K/yr125K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
36%top-5 click share · 16 brands · 51 sellers

Flapen Score

Fish Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Fish Dog Treats is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Dog Treats 125K times last year and spent an estimated £168K. The top 5 brands take 81% of clicks. Demand peaks in Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
9.7%
Market size, estimated
£168Ka year
Peak month
September1.7× the quietest month
Top search term
fish4dogs22K searches a year

02 · Price

A sale here is worth £13.81.

Listings sell for £13.81 on average, from £1.57 to £60.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.81 that is £1K to £3K a year per listing.

Average price
£13.81under the $15 to $100 sweet spot
Price range
£1.57–£60.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #181 within Food. It carries 720 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
4.3%
Average rank
#181in Food
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
720per listing
Listings tracked
45

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Fish Dog Treats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

51

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 76%

Open market

16%

  • Fish4Dogs37%
  • Hollings19%
  • SKIPPER'S16%
  • MALTBYS' STORES 1904 LTD5%
  • Natures Deli4%
  • Pooch & Mutt3%
  • Open — no brand owns it (10 brands, 16%)

Demand

Fish Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Fish Dog Treats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fish4dogs22K/yr
  • fish dog treats20K/yr
  • fish for dogs16K/yr
  • fish treats for dogs14K/yr
  • dog fish treats14K/yr
  • dried fish for dogs8K/yr
  • dog treats fish6K/yr
  • fish treats for dogs uk5K/yr
  • fish 4 dogs food4K/yr
  • fish 4 dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Dog Treats

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Pet Friendly”
26%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful chemical smell”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fish Dog Treats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data