How competitive is the Fish Dog Treats niche on Amazon United Kingdom?

16 brands and 51 sellers compete in Fish Dog Treats on Amazon United Kingdom. The top 5 Fish Dog Treats products take 36% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Fish Dog Treats?

Fish Dog Treats buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fish Dog Treats niche?

Fish Dog Treats sells for £13.81 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.57–£60.14. The average incumbent carries 720 reviews — the moat a new listing must climb.

Fish Dog Treats

Fish Dog Treats shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Fish Dog Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fish Dog Treats is a £168K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.

Fish Dog Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.0% over the last 90 days and 9.7% of searches end in a purchase.

£168K

revenue / yr

Units sold / yr15K

Search volume / yr-6.0%125K

Conversion rate9.7%

Avg price£13.81

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers16 · 51

Top-5 product click share36%

Open market19%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Top Fish Dog Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hollings Sprats 100g

Price: £2.69
Rating: 4.6/5
Reviews: 5,725
Age: 10y ago

Fish4Dogs Finest Salmon and Potato Dog Food | Natural Hypoallergenic Dog Food | Great for Healthy Skin and Coat | Rich in Omega 3 6 and 9 (Small Kibble - 6kg)

Price: £34.48
Rating: 4.6/5
Reviews: 105
Age: 6y ago

Fish4Dogs Sea Jerky Squares | Low Calorie Hypoallergenic Dog Treat | Baked Fish Chew for Dogs | Natural Dental | Fish Skin for Dogs (575g)

Price: £14.93
Rating: 4.6/5
Reviews: 250
Age: 10y ago

SKIPPERS Dog & Puppy Training Treats 500g Grain Free Omega 3 Rich

Price: £8.65
Rating: 4.6/5
Reviews: 1,289
Age: 6y ago

Fish4Dogs Finest White Fish and Potato Dog Food | Natural Hypoallergenic Dog Food | Great for Dogs With Allergies | Rich in Omega 3 6 and 9 (Small Kibble - 6kg)

Price: £35.51
Rating: 4.5/5
Reviews: 46
Age: 6y ago

Newest

by launch date

Natures Deli Ocean White Fish Strips Dog Treats 100 g (1-Pack)

Price: £3.55
Rating: 4.6/5
Reviews: 17
Age: 1y ago

Pets Purest Fish Skin Dog Treats - Air-Dried Fish Skins for Dogs. For Teeth Joints Skin & Coat Health. 100% Natural Treats with Benefits 200g

Price: £10.64
Rating: 4.6/5
Reviews: 216
Age: 2y ago

SKIPPERS Fish Skin Jerky Cubes Small (22.5cm) 70g Grain Free Dog Treats Air-Dried

Price: £4.86
Rating: 4.5/5
Reviews: 1,633
Age: 3y ago

Scrumbles Softies Salmon Treats 90g package may vary

Price: £1.57
Rating: 4.6/5
Reviews: 714
Age: 4y ago

Hollings Sprats Dog Treats Tub 100% Natural with Fresh Fish Air Dried Treats for Dogs Hypoallergenic and Grain Free 500g

Price: £12.21
Rating: 4.6/5
Reviews: 5,725
Age: 5y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

16%

Fish4Dogs37%
Hollings19%
SKIPPER'S16%
MALTBYS' STORES 1904 LTD5%
Natures Deli4%
Pooch & Mutt3%
Open — no brand owns it (10 brands, 16%)

Fish Dog Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR9.7%Products45Brands16Top 5 Brands81%OOS Rate4.3%Rating4.5★Reviews720Avg BSR#181

Peak months: Sep · busiest ÷ quietest = 1.7×

Top Fish Dog Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fish4dogs22K/yr +8.1%3.5% conv.
fish dog treats20K/yr -6.2%10.7% conv.
fish for dogs16K/yr -3.8%5.1% conv.
fish treats for dogs14K/yr -21.0%9.6% conv.
dog fish treats14K/yr -12.6%10.0% conv.
dried fish for dogs8K/yr -3.9%8.8% conv.
dog treats fish6K/yr -2.9%14.0% conv.
fish treats for dogs uk5K/yr -3.0%9.5% conv.
fish 4 dogs food4K/yr -14.9%6.3% conv.
fish 4 dogs4K/yr +10.7%3.3% conv.

What reviews say buyers love and hate about Fish Dog Treats

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Pet Friendly38%

“Pup approved”

Value For Money11%

“Excellent value”

Quality-Overall9%

“Good quality and good sized sprats for my small dog”

Taste-Overall9%

“Great dog snack”

Size-Overall7%

“Great size”

What buyers complain about

66% of reviews

Smell26%

“Awful chemical smell”

Size-Overall13%

“These cubes are small”

Durability6%

“Dont last long”

Value For Money4%

“They aren't the cheapest”

Ease Of Chewing/Swallowing4%

“So so horrible - worst of any dog chew weve tried”

Common Fish Dog Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fish Dog Treats 58/100 on Amazon United Kingdom — Worth a look. The niche generates £168K/yr across 45 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -6.0% over the last 90 days.