Fish Dog Treats
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -6.0% this quarter, so Fish Dog Treats is a Maybe.
- Flapen Score
- 58 / 100Top 17% of 875 Pet Supplies niches · +8 vs the category median of 5058
- Market size
- £168K/yr125K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 36%top-5 click share · 16 brands · 51 sellers
Flapen Score
Fish Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Fish Dog Treats is stronger. Inside it, weaker.
Market
The Fish Dog Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Dog Treats 125K times last year and spent an estimated £168K. The top 5 brands take 81% of clicks. Demand peaks in Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £168Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- fish4dogs22K searches a year
02 · Price
A sale here is worth £13.81.
Listings sell for £13.81 on average, from £1.57 to £60.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.81 that is £1K to £3K a year per listing.
- Average price
- £13.81under the $15 to $100 sweet spot
- Price range
- £1.57–£60.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #181 within Food. It carries 720 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 98%
- Out of stock, average day
- 4.3%
- Average rank
- #181in Food
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 720per listing
- Listings tracked
- 45
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Fish Dog Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hollings Sprats 100g
- Price
- £2.69
- Rating
- 4.6/5
- Reviews
- 5,725
- Age
- 10y ago

Fish4Dogs Finest Salmon and Potato Dog Food | Natural Hypoallergenic Dog Food | Great for Healthy Skin and Coat | Rich in Omega 3 6 and 9 (Small Kibble - 6kg)
- Price
- £34.48
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 6y ago

Fish4Dogs Sea Jerky Squares | Low Calorie Hypoallergenic Dog Treat | Baked Fish Chew for Dogs | Natural Dental | Fish Skin for Dogs (575g)
- Price
- £14.93
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 10y ago

SKIPPERS Dog & Puppy Training Treats 500g Grain Free Omega 3 Rich
- Price
- £8.65
- Rating
- 4.6/5
- Reviews
- 1,289
- Age
- 6y ago

Fish4Dogs Finest White Fish and Potato Dog Food | Natural Hypoallergenic Dog Food | Great for Dogs With Allergies | Rich in Omega 3 6 and 9 (Small Kibble - 6kg)
- Price
- £35.51
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 6y ago
Trending
estimated 90-day click momentum
Natures Deli Ocean White Fish Strips Dog Treats 100 g (1-Pack)
- Price
- £3.55
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago

Hollings Salmon Bites Dog Treats 100% Natural with Fresh Fish Air Dried Treats for Dogs Hypoallergenic and Grain Free 75g
- Price
- £3.07
- Rating
- 4.5/5
- Reviews
- 321
- Age
- 8y ago

SKIPPERS Fish Skin Twist Dog Chews Short 200g Grain Free Dental Sticks
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 700
- Age
- 7y ago

Fish4Dogs Finest Salmon and Potato Dog Food | Natural Hypoallergenic Dog Food | Great for Healthy Skin and Coat | Rich in Omega 3 6 and 9 (Large Kibble - 6kg)
- Price
- £35.96
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 6y ago

Fish4Dogs Finest White Fish and Potato Puppy Food | Natural Hypoallergenic Puppy Food | Great for Sensitive Puppies | Rich in Omega 3 6 and 9 (Small Kibble - 6kg)
- Price
- £34.53
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 6y ago
Newest
by launch date
Natures Deli Ocean White Fish Strips Dog Treats 100 g (1-Pack)
- Price
- £3.55
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago

Pets Purest Fish Skin Dog Treats - Air-Dried Fish Skins for Dogs. For Teeth Joints Skin & Coat Health. 100% Natural Treats with Benefits 200g
- Price
- £10.64
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 2y ago

SKIPPERS Fish Skin Jerky Cubes Small (22.5cm) 70g Grain Free Dog Treats Air-Dried
- Price
- £4.86
- Rating
- 4.5/5
- Reviews
- 1,633
- Age
- 3y ago

Scrumbles Softies Salmon Treats 90g package may vary
- Price
- £1.57
- Rating
- 4.6/5
- Reviews
- 714
- Age
- 4y ago

Hollings Sprats Dog Treats Tub 100% Natural with Fresh Fish Air Dried Treats for Dogs Hypoallergenic and Grain Free 500g
- Price
- £12.21
- Rating
- 4.6/5
- Reviews
- 5,725
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
16 flat
Sellers
51
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 76%
Open market
16%
- Fish4Dogs37%
- Hollings19%
- SKIPPER'S16%
- MALTBYS' STORES 1904 LTD5%
- Natures Deli4%
- Pooch & Mutt3%
- Open — no brand owns it (10 brands, 16%)
Demand
Fish Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top Fish Dog Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fish4dogs22K/yr
- fish dog treats20K/yr
- fish for dogs16K/yr
- fish treats for dogs14K/yr
- dog fish treats14K/yr
- dried fish for dogs8K/yr
- dog treats fish6K/yr
- fish treats for dogs uk5K/yr
- fish 4 dogs food4K/yr
- fish 4 dogs4K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Dog Treats
We read the reviews and the return reasons for every product selling here.
“Awful chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Dog Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









