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Fish Antibiotics

Fail

The top 5 brands take 100% of clicks, so Fish Antibiotics is a Fail.

Flapen Score
36
36 / 100
Ranks 823 of 875 Pet Supplies niches · −14 vs the category median of 50
Market size
£79K/yr89K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
66%top-5 click share · 5 brands · 38 sellers

Flapen Score

Fish Antibiotics against its category

The dotted line is the Pet Supplies average. Past it, Fish Antibiotics is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Antibiotics market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Antibiotics 89K times last year and spent an estimated £79K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
9.9%
Market size, estimated
£79Ka year
Peak month
October1.9× the quietest month
Top search term
kanaplex13K searches a year

02 · Price

A sale here is worth £9.02.

Listings sell for £9.02 on average, from £3.78 to £16.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.02 that is £2K to £5K a year per listing.

Average price
£9.02under the $15 to $100 sweet spot
Price range
£3.78–£16.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #94 within Fish & Aquatic Pets. It carries 3,236 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
81%
Out of stock, average day
1.4%
Average rank
#94in Fish & Aquatic Pets
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,236per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Fish Antibiotics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • API76%
  • NT Labs11%
  • Ace Canine6%
  • Interpet5%
  • Tetra2%

Demand

Fish Antibiotics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Fish Antibiotics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kanaplex13K/yr
  • melafix fish treatment9K/yr
  • fish antibiotics9K/yr
  • api general cure6K/yr
  • fin rot treatment tropical fish7K/yr
  • fish treatment5K/yr
  • melafix7K/yr
  • seachem kanaplex3K/yr
  • fish medicine4K/yr
  • api melafix5K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Antibiotics

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall32%−0.19

Didn't work

Sadly didnt work for my goldfish

Used as per description, no results, like throwing freshwater in the tank

Time Taken8%−0.01

it seems to take it time to work I thought I was going to loose my fish of 4 years at one stage

Breathability8%−0.06

He immediately became distressed and couldnt breathe

Ingredients-Overall8%+0.16

No mixing other product because killing the fish

Contamination8%−0.05

If anything it concerned me with the the additive spoiling my tanks bacterial environment

Love

Advertised Vs Actual Product29%+1.82

As described, worked well

Just what I needed for an emergency

Does exactly what it says

Quality-Overall26%+1.84

eSHa has very good products

Excellent product

Very good quality

Water Flow10%+0.26

Great for swim bladder

Water tested, all levels normal

it started swimming around again so Im very happy

Value For Money10%+0.26

Fair price

excellent value

well worth the money

Ease Of Use7%+0.09

Easy to use

Treated my tank with ease

Easy enough to use in a hospital tank

Return

0.4% Return rate 14% Fixable by listing

Leak-Proof31%▁▇▃█▅▄
Functionality-Overall21%▁▁█▃▆▅

Didn't work

Sadly didnt work for my goldfish

Used as per description, no results, like throwing freshwater in the tank

Compatibility-Overall9%▁▁▁▇█▆
Durability9%▁█▄▁▁▃

wish I had listened my beautiful peppered corys are all dead 3 days after using

Advertised Vs Actual Product7%▁▁█▁▃▅

Used as per description, no results, like throwing freshwater in the tank

FAQ

Common Fish Antibiotics questions

Answered from the same tracked data.