Figure of 8 Dog Lead

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months

349K

Growth, 90 days vs prior 90

-57.3%

Conversion, latest week

3.6%

Market size, estimated

£147Ka year

Peak month

April3.6× the quietest month

Top search term

figure of 8 dog lead170K searches a year

Listings sell for £11.84 on average, from £5.66 to £19.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.84 that is £6K to £9K a year per listing.

Average price

£11.84under the $15 to $100 sweet spot

Price range

£5.66–£19.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

3.2%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #91 within Collars, Harnesses & Leads. It carries 3,264 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#91in Collars, Harnesses & Leads

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,264per listing

Listings tracked

27

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months