Figure of 8 Dog Lead
FailDemand is soft, at -57.3% this quarter, so Figure of 8 Dog Lead is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £147K/yr349K searches / yr
- 90-day growth
- -57.3%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 28 sellers
Flapen Score
Figure of 8 Dog Lead against its category
The dotted line is the Pet Supplies average. Past it, Figure of 8 Dog Lead is stronger. Inside it, weaker.
Market
The Figure of 8 Dog Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Figure of 8 Dog Lead 349K times last year and spent an estimated £147K. The top 5 brands take 70% of clicks. Demand peaks in Apr. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 349K
- Growth, 90 days vs prior 90
- -57.3%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £147Ka year
- Peak month
- April3.6× the quietest month
- Top search term
- figure of 8 dog lead170K searches a year
02 · Price
A sale here is worth £11.84.
Listings sell for £11.84 on average, from £5.66 to £19.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.84 that is £6K to £9K a year per listing.
- Average price
- £11.84under the $15 to $100 sweet spot
- Price range
- £5.66–£19.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #91 within Collars, Harnesses & Leads. It carries 3,264 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #91in Collars, Harnesses & Leads
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,264per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Figure of 8 Dog Lead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Total Pet Figure of 8 Dog Lead - Anti Pull Stop Dogs Pulling - Rope Slip Leads with Padded Nose Support (Black Medium/Large)
- Price
- £16.49
- Rating
- 4.3/5
- Reviews
- 3,918
- Age
- 4y ago
No More Pulling! Anti Pull Lead Field Figure 8 / Halter/Head Collar One Size Fits All Super Soft Braided Nylon Comfortable Make Your Walks More Enjoyable -Instructions Included. (Green-Black)
- Price
- £10.75
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 3y ago
Dog & Field Figure of 8 dog lead anti pull Head Collar & Halter Lead Soft Braided Nylon No Pull Dog Training Lead One Size Fits All 200cm x 10mm (Red)
- Price
- £12.50
- Rating
- 4.3/5
- Reviews
- 8,121
- Age
- 11y ago
Fida Slip Lead for Dogs 1.8M/6FT Anti Pull Dog Leads for 20-50kg Green
- Price
- £10.01
- Rating
- 4.4/5
- Reviews
- 4,071
- Age
- 5y ago
Total Pet Figure of 8 Dog Lead - Flat Anti Pull Stop Dogs Pulling Slip Leads Reflective with Padded Nose Support (Black 210cm)
- Price
- £18.68
- Rating
- 4.2/5
- Reviews
- 1,059
- Age
- 3y ago
Trending
90-day click momentum
Figure of 8 Dog Lead: Anti Pull Harness with Nose Padding Dual-Use Stop Pulling Training Lead for Medium/Large Dogs Reflective & Safety Clip (Medium 1.2 Centimeters 180 Centimeters)
- Price
- £11.44
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 3mo ago
Figure of 8 Dog Lead Anti Pull Dog Lead with Nose Padding Safety Clip Figure 8 Dog Lead for Large Medium Dogs (Black)
- Price
- £6.98
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Cezlstesy Figure of 8 Dog Lead Anti Pull Training Leash with Stopper Slip Leads Reflective with Padded Nose Support (Blue)
- Price
- £13.22
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago
Figure of 8 Dog Lead Anti Pull Slip Lead for Dogs Training No Pull Dog Lead with Comfortable Handle Durable Nylon Material for Daily Walks and Obedience Training
- Price
- £10.19
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 4mo ago
Loutep Figure of 8 Dog Lead 187cm Anti Pull Dog Lead
- Price
- £13.81
- Rating
- 4.4/5
- Reviews
- 783
- Age
- 11mo ago
Newest
by launch dateFigure of 8 Dog Lead: Anti Pull Harness with Nose Padding Dual-Use Stop Pulling Training Lead for Medium/Large Dogs Reflective & Safety Clip (Medium 1.2 Centimeters 180 Centimeters)
- Price
- £11.44
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 3mo ago
Figure of 8 Dog Lead Anti Pull Slip Lead for Dogs Training No Pull Dog Lead with Comfortable Handle Durable Nylon Material for Daily Walks and Obedience Training
- Price
- £10.19
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 4mo ago
Cezlstesy Figure of 8 Dog Lead Anti Pull Training Leash with Stopper Slip Leads Reflective with Padded Nose Support (Blue)
- Price
- £13.22
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago
Figure of 8 Dog Lead Anti Pull Dog Lead with Nose Padding Safety Clip Figure 8 Dog Lead for Large Medium Dogs (Black)
- Price
- £6.98
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Freedom Pro Rope Slip Lead No-Kink Swivel Handle Figure-8 Halter for No-Pull Training Metal Safety Stopper Reflective Premium Durable Rope Lead - Cobalt Blue 1cm x 1.5m
- Price
- £13.65
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
28
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
25%
- Total Pet35%
- L&J Pets Uk13%
- Dog & Field12%
- Fida7%
- KxrTpx4%
- Halti4%
Demand
Figure of 8 Dog Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 3.6×
Search terms
Top Figure of 8 Dog Lead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- figure of 8 dog lead170K/yr
- anti pull dog lead36K/yr
- no pull dog lead24K/yr
- figure 8 dog lead16K/yr
- figure of 8 lead15K/yr
- total pet figure of 8 dog lead anti pull17K/yr
- dog leads for large dogs anti pull9K/yr
- dog lead to stop pulling9K/yr
- figure of 8 dog lead anti pull11K/yr
- figure 8 lead7K/yr
Reviews and returns
What reviews say buyers love and hate about Figure of 8 Dog Lead
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
started already falling apart
broken within 2 weeks
Broken
Rubbish quality
Poor quality
When it arrived I thought it was of lower quality
Does not fit well
This item is way too big
about too short
They arent cheap
Not worth the money
So a waste of money
quickly become tough to use
tried to get it off
Hard to get on
Love
Solid quality so far
Decent quality
Very good quality my dog is strong
Easy to use
EASY TO PUT ON
Its easy to get on
Good value
Good value for money
Worth the money
looks quite comfortable
comfortable to wear it
comfortable on my dog
Strong and durable
the lead is still great after a year
I am confident that it will last and hold strong
Return
3.2% Return rate 59% Fixable by listing
Does not fit well
This item is way too big
about too short
The lead doesn't stop the pulling and then when she pulls more it tightens around her nose to tight and doesn't slacken off
Sent back didnt work
hasnt worked and he showed no interest
started already falling apart
broken within 2 weeks
Broken
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Figure of 8 Dog Lead questions
Answered from the same tracked data.