Is figure of 8 dog lead profitable to sell on Amazon United Kingdom?

The niche generates £147K/yr across 27 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -57.3%. Flapen's verdict: Skip it (42/100).

How competitive is the figure of 8 dog lead niche?

19 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in figure of 8 dog lead?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.2%.

When does demand for figure of 8 dog lead peak?

Demand peaks in Apr; the busiest month runs 3.6× the quietest.

What does it cost to enter the figure of 8 dog lead niche?

Listings span £5.66–£19.84; the average listing price is £11.84 (sweet spot $15–$100). The average incumbent carries 3,264 reviews — the moat a new listing must climb.

figure of 8 dog lead

Skip it

Soft demand (-57.3% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.84

avg listing price — sweet spot $15–$100

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Price range

Okay£5.66–£19.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£147K

£147K/yr · 349K searches

Review moat

Okay3,263.74

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-57.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, figure of 8 dog lead is a £147K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

figure of 8 dog lead market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £178K–£237K; units × avg price
Conversion rate: 3.6%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.3%
Avg brand age: 32 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

25%

Total Pet35%
L&J Pets Uk13%
Dog & Field12%
Fida7%
KxrTpx4%
Halti4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -57.3% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 3.6×

Open Trend

Top figure of 8 dog lead search terms

figure of 8 dog lead170K/yr -61.5%3.3% conv.
anti pull dog lead36K/yr -41.9%1.9% conv.
no pull dog lead24K/yr -35.9%1.2% conv.
figure 8 dog lead16K/yr -46.6%2.9% conv.
figure of 8 lead15K/yr -63.6%2.1% conv.
total pet figure of 8 dog lead anti pull17K/yr -82.5%5.6% conv.
dog leads for large dogs anti pull9K/yr -39.3%1.7% conv.
dog lead to stop pulling9K/yr -49.6%1.2% conv.
figure of 8 dog lead anti pull11K/yr -59.1%3.0% conv.
figure 8 lead7K/yr -50.9%2.3% conv.

All search terms

Top figure of 8 dog lead products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Total Pet Figure of 8 Dog Lead - Anti Pull Stop Dogs Pulling - Rope Slip Leads with Padded Nose Support (Black Medium/Large)

Total Pet£16.494.3★3,918 rev

No More Pulling! Anti Pull Lead Field Figure 8 / Halter/Head Collar One Size Fits All Super Soft Braided Nylon Comfortable Make Your Walks More Enjoyable -Instructions Included. (Green-Black)

L&J Pets Uk£10.754.3★427 rev

Dog & Field Figure of 8 dog lead anti pull Head Collar & Halter Lead Soft Braided Nylon No Pull Dog Training Lead One Size Fits All 200cm x 10mm (Red)

Dog & Field£12.504.3★8,121 rev

Fida Slip Lead for Dogs 1.8M/6FT Anti Pull Dog Leads for 20-50kg Green

Fida£10.014.4★4,071 rev

Total Pet Figure of 8 Dog Lead - Flat Anti Pull Stop Dogs Pulling Slip Leads Reflective with Padded Nose Support (Black 210cm)

Total Pet£18.684.2★1,059 rev

Newest

by launch date

Figure of 8 Dog Lead: Anti Pull Harness with Nose Padding Dual-Use Stop Pulling Training Lead for Medium/Large Dogs Reflective & Safety Clip (Medium 1.2 Centimeters 180 Centimeters)

Margolongte£11.4411 rev

3mo ago

Figure of 8 Dog Lead Anti Pull Slip Lead for Dogs Training No Pull Dog Lead with Comfortable Handle Durable Nylon Material for Daily Walks and Obedience Training

KxrTpx£10.196 rev

4mo ago

Cezlstesy Figure of 8 Dog Lead Anti Pull Training Leash with Stopper Slip Leads Reflective with Padded Nose Support (Blue)

Cezlstesy£13.224 rev

5mo ago

Figure of 8 Dog Lead Anti Pull Dog Lead with Nose Padding Safety Clip Figure 8 Dog Lead for Large Medium Dogs (Black)

GFUEIGJ£6.983 rev

6mo ago

Freedom Pro Rope Slip Lead No-Kink Swivel Handle Figure-8 Halter for No-Pull Training Metal Safety Stopper Reflective Premium Durable Rope Lead - Cobalt Blue 1cm x 1.5m

Snazzy Tails£13.6541 rev

7mo ago

What buyers say about figure of 8 dog lead

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Solid quality so far”

Ease Of Use12%

“Easy to use”

Value For Money9%

“Good value”

Comfort-Overall5%

“looks quite comfortable”

Durability5%

“Strong and durable”

Strength4%

“Sturdy well made”

Size-Overall4%

“Easy to fit”

Fun/Entertainment Experience3%

“in time enjoyable walks”

Escape Proof3%

“Walks are now more pleasurable I dont get dragged around like before if your struggling with a dog that pulls give this a try its a game changer”

Pet Friendly2%

“Gives good control over dog have used others”

What buyers complain about

Durability17%

“started already falling apart”

Quality-Overall14%

“Rubbish quality”

Size-Overall13%

“Does not fit well”

Value For Money4%

“They arent cheap”

Ease Of Use4%

“quickly become tough to use”

Functionality-Overall3%

“The lead doesn't stop the pulling and then when she pulls more it tightens around her nose to tight and doesn't slacken off”

Grip3%

“struggled to hold him close to me because the handle”

Hard Feel3%

“to hard on the dogs face”

Comfort-Overall3%

“i cant see how these leads are comfortable”

Advertised Vs Actual Product2%

“The description for this item is completely false”

Top return reasons

Size-Overall50%

Escape Proof11%

Functionality-Overall5%

Compatibility-Overall4%

Durability3%

Defective Material/Parts3%

Thickness3%