How competitive is the Fibre for Dogs niche on Amazon United Kingdom?

3 brands and 32 sellers compete in Fibre for Dogs on Amazon United Kingdom. The top 5 Fibre for Dogs products take 88% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Fibre for Dogs?

Fibre for Dogs buyers on Amazon United Kingdom complain most about Value For Money, Functionality-Overall, Indigestion, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Fibre for Dogs niche?

Fibre for Dogs sells for £14.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £9.88–£22.64. The average incumbent carries 6,580 reviews — the moat a new listing must climb.

Fibre for Dogs

brand-locked demand (top 5 brands take 100% of clicks) — Fibre for Dogs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fibre for Dogs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fibre for Dogs is a £1.0M/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Fibre for Dogs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.0% over the last 90 days and 23.7% of searches end in a purchase.

£1.0M

revenue / yr

Units sold / yr80K

Search volume / yr-3.0%293K

Conversion rate23.7%

Avg price£14.91

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 32

Top-5 product click share88%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Fibre for Dogs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Protexin Pro-Fibre for Dogs High-Fibre Digestive Supplement with Prebiotics & Postbiotics Fibre for Dogs to Support Gut Health Immune Anal Glands & Stool Support Protexin Dog Supplement 500g

Price: £11.06
Rating: 4.6/5
Reviews: 8,757
Age: 18y ago

Protexin Pro-Fibre Advanced for Dogs and Cats

Price: £16.77
Rating: 4.5/5
Reviews: 102
Age: 10mo ago

Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml

Price: £19.67
Rating: 4.7/5
Reviews: 6,380
Age: 7y ago

Simply Pets Online Fibor Fiber Supplement for Dogs and Cats Gut Health

Price: £22.64
Rating: 4.5/5
Reviews: 1,780
Age: 9y ago

Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe

Price: £11.85
Rating: 4.6/5
Reviews: 15,379
Age: 18y ago

Newest

by launch date

Protexin Pro-Fibre Advanced for Dogs and Cats

Price: £16.77
Rating: 4.5/5
Reviews: 102
Age: 10mo ago

Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g

Price: £11.15
Rating: 4.1/5
Reviews: 346
Age: 1y ago

Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml

Price: £19.67
Rating: 4.7/5
Reviews: 6,380
Age: 7y ago

Pro-Kolin Advanced Dogs 30ml Syringes

Price: £14.87
Rating: 4.7/5
Reviews: 12,570
Age: 7y ago

Pro-Kolin Advanced Dogs 15ml Syringes

Price: £9.88
Rating: 4.7/5
Reviews: 12,570
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Protexin58%
Protexin Veterinary32%
Simply Pets Online9%

Fibre for Dogs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume293KCVR23.7%Products9Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews6,580Avg BSR#8

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Fibre for Dogs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

protexin72K/yr +22.0%15.8% conv.
protexin pro fibre for dogs44K/yr -21.0%27.7% conv.
protexin for dogs24K/yr +1.9%12.3% conv.
fibre for dogs21K/yr -8.8%8.9% conv.
pro fibre for dogs33K/yr -22.4%26.0% conv.
fibor for dogs uk13K/yr +11.2%23.8% conv.
profibre for dogs uk16K/yr -14.0%29.4% conv.
dog fibre10K/yr +1.5%18.9% conv.
dog fibre supplement11K/yr -10.8%14.7% conv.
fibor6K/yr +32.1%19.9% conv.

What reviews say buyers love and hate about Fibre for Dogs

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Quality-Overall20%

“Excellent Product”

Value For Money15%

“Excellent value for money”

Ease Of Use10%

“Easy to use”

Pet Friendly10%

“Really good for my dog”

Soothing/Teething9%

“Calms my little dog's tummy straightaway”

What buyers complain about

79% of reviews

Value For Money20%

“Expensive”

Functionality-Overall19%

“recently we found it to be not very effective”

Indigestion14%

“Gave dog diarrhea”

Smell5%

“my dig is 10 years old and her whole life she's mainly had runny poos and smelly gas”

Size-Overall5%

“Very loose stools”

Fibre for Dogs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Certifications

50%

2Advertised Vs Actual Product

50%

Common Fibre for Dogs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fibre for Dogs 48/100 on Amazon United Kingdom — Skip it. The niche generates £1.0M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -3.0% over the last 90 days.