Fibre for Dogs

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

293K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

23.7%

Market size, estimated

£1.0Ma year

Peak month

January1.5× the quietest month

Top search term

protexin72K searches a year

Listings sell for £14.91 on average, from £9.88 to £22.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £14.91 that is £89K to £119K a year per listing.

Average price

£14.91under the $15 to $100 sweet spot

Price range

£9.88–£22.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

£89K–£119K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Cats. It carries 6,580 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

11%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#8in Cats

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,580per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months