Fibre for Dogs

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

293K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

23.7%

Market size, estimated

£1.0Ma year

Peak month

January1.5× the quietest month

Top search term

protexin72K searches a year

Listings sell for £14.91 on average, from £9.88 to £22.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £14.91 that is £89K to £119K a year per listing.

Average price

£14.91under the $15 to $100 sweet spot

Price range

£9.88–£22.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

£89K–£119K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Cats. It carries 6,580 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

11%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#8in Cats

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,580per listing

Listings tracked

9

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months