fibre for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.0M£1.0M/yr · 293K searches
Avg price
Good£14.91avg listing price — sweet spot $15–$100
Price range
Good£9.88–£22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,579.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fibre for dogs is a £1.0M/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fibre for dogs market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- £895K–£1.2M
- units × avg price
- Conversion rate
- 23.7%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 11%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Protexin58%
- Protexin Veterinary32%
- Simply Pets Online9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top fibre for dogs search terms
- protexin72K/yr
- protexin pro fibre for dogs44K/yr
- protexin for dogs24K/yr
- fibre for dogs21K/yr
- pro fibre for dogs33K/yr
- fibor for dogs uk13K/yr
- profibre for dogs uk16K/yr
- dog fibre10K/yr
- dog fibre supplement11K/yr
- fibor6K/yr
Top fibre for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Protexin Pro-Fibre for Dogs High-Fibre Digestive Supplement with Prebiotics & Postbiotics Fibre for Dogs to Support Gut Health Immune Anal Glands & Stool Support Protexin Dog Supplement 500g
Protexin£11.064.6★8,757 rev
Protexin Pro-Fibre Advanced for Dogs and Cats
Protexin Veterinary£16.774.5★102 rev
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
Protexin Veterinary£19.674.7★6,380 rev
Simply Pets Online Fibor Fiber Supplement for Dogs and Cats Gut Health
Simply Pets Online£22.644.5★1,780 rev
Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
Protexin£11.854.6★15,379 rev
Newest
by launch dateProtexin Pro-Fibre Advanced for Dogs and Cats
Protexin Veterinary£16.77102 rev
Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
Protexin Veterinary£11.15346 rev
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
Protexin Veterinary£19.676,380 rev
Pro-Kolin Advanced Dogs 30ml Syringes
Protexin Veterinary£14.8712,570 rev
Pro-Kolin Advanced Dogs 15ml Syringes
Protexin Veterinary£9.8812,570 rev
Trending
90-day click momentumProtexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
Protexin£11.854.6★
Protexin Pro-Fibre Advanced for Dogs and Cats
Protexin Veterinary£16.774.5★
Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
Protexin Veterinary£11.154.1★
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
Protexin Veterinary£19.674.7★
Pro-Kolin Advanced Dogs 15ml Syringes
Protexin Veterinary£9.884.7★
What buyers say about fibre for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Excellent value for money”
“Easy to use”
“Really good for my dog”
“Calms my little dog's tummy straightaway”
“Does what it says”
“Excellent, always works, Dog loved taste of paste, clicked straight from spoon”
“The meat-free beef-flavored pellets are easy to mix with food and well accepted”
“both had had a solid poo. soft”
“huge improvement in her breath”
What buyers complain about
“Expensive”
“recently we found it to be not very effective”
“Gave dog diarrhea”
“my dig is 10 years old and her whole life she's mainly had runny poos and smelly gas”
“Very loose stools”
“Not to my dog's taste”
“the last purchase was reformulated, darker in colour and stickier”
“Allergic reaction”
“obviously felt uncomfortable because I had to encourage him to eat”
“Doesnt last”
Top return reasons
Common questions
- Is fibre for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the fibre for dogs niche?
- 3 brands and 32 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fibre for dogs?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Indigestion. The return rate is 0.1%.
- When does demand for fibre for dogs peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the fibre for dogs niche?
- Listings span £9.88–£22.64; the average listing price is £14.91 (sweet spot $15–$100). The average incumbent carries 6,580 reviews — the moat a new listing must climb.