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Felight Cat Litter 20l

Fail

The top 5 brands take 100% of clicks, so Felight Cat Litter 20l is a Fail.

Flapen Score
37
37 / 100
Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 50
Market size
£35K/yr50K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
89%top-5 click share · 4 brands · 117 sellers

Flapen Score

Felight Cat Litter 20l against its category

The dotted line is the Pet Supplies average. Past it, Felight Cat Litter 20l is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felight Cat Litter 20l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Felight Cat Litter 20l 50K times last year and spent an estimated £35K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
7.6%
Market size, estimated
£35Ka year
Top search term
felight cat litter 20l19K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £1.23 to £16.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.11 that is £5K to £7K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£1.23–£16.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Cats. It carries 6,432 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#56in Cats
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,432per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Felight Cat Litter 20l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Felight78%
  • Bob Martin10%
  • Catsan9%
  • Febreze3%

Demand

Felight Cat Litter 20l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26FebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 2.2× · 6 of 12 months tracked

Search terms

Top Felight Cat Litter 20l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felight cat litter 20l19K/yr
  • felight cat litter16K/yr
  • felight11K/yr
  • cat litter felight4K/yr

Reviews and returns

What reviews say buyers love and hate about Felight Cat Litter 20l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell33%−0.06

the room started to smell badly

Smells very strong

Awful smell

Quality-Overall7%−0.09

Disappointing quality - not recommended

Not the best

Poor quality

Value For Money7%+2.77

it is cheaper tho

could be cheaper

Not worth the price

Leak-Proof6%

contents spilling out everywhere

Bought from you a number of times and when it arrives the bag is always broken and leaking

all spilled out

Ease Of Cleaning6%+0.53

Cleaning is difficult and messy

took me hours to clean up

hard to clean

Love

Smell22%−0.06

Smell removal

doesnt smell too bad

Gorgeous Smell

Value For Money22%+2.77

Excellent value for money

Excellent price

Fair price

Quality-Overall20%−0.09

Excellent product

This litter is top quality

Quality litter

Ease Of Cleaning8%+0.53

I buy this all the time catsan is very good and clean

is easy to clean up

Easy to clean

Pet Friendly7%

Perfect for my two cats

My Cat approves

cats love it

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof63%██▆▆▅▄

contents spilling out everywhere

Bought from you a number of times and when it arrives the bag is always broken and leaking

all spilled out

Defective Material/Parts13%▁▁▁▁▄█

Contacted the company who told me it was a fault with the product

Contamination5%▁▁▁█▁▃
Smell5%▁▁█▁▆▁

the room started to smell badly

Smells very strong

Awful smell

Functionality-Overall4%▁▁▁▁▁█

after about a week it was clear it doesn't do its job

does not work at all

Ineffective

FAQ

Common Felight Cat Litter 20l questions

Answered from the same tracked data.