Felight Cat Litter 20l
FailThe top 5 brands take 100% of clicks, so Felight Cat Litter 20l is a Fail.
- Flapen Score
- 37 / 100Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 5037
- Market size
- £35K/yr50K searches / yr
- 90-day growth
- +16.6%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 117 sellers
Flapen Score
Felight Cat Litter 20l against its category
The dotted line is the Pet Supplies average. Past it, Felight Cat Litter 20l is stronger. Inside it, weaker.
Market
The Felight Cat Litter 20l market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Felight Cat Litter 20l 50K times last year and spent an estimated £35K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +16.6%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £35Ka year
- Top search term
- felight cat litter 20l19K searches a year
02 · Price
A sale here is worth £9.11.
Listings sell for £9.11 on average, from £1.23 to £16.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.11 that is £5K to £7K a year per listing.
- Average price
- £9.11under the $15 to $100 sweet spot
- Price range
- £1.23–£16.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Cats. It carries 6,432 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Cats
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,432per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Felight Cat Litter 20l products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Felight Non-Clumping Cat Litter (20L Bag) - Antibacterial Silverfresh Technology Prevents Odours for up to 10 Days Made in the UK
- Price
- £8.30
- Rating
- 4.1/5
- Reviews
- 2,271
- Age
- 8y ago

Felight Antibacterial Cat Litter Freshener Powder Floral Peony Scent - Effective Odour Control Longer Lasting Freshness Made in the UK (300ml)
- Price
- £1.23
- Rating
- 4.3/5
- Reviews
- 9,216
- Age
- 11y ago

Felight Non-Clumping Cat Litter (30L Bundle) + Cardboard Playbox - Antibacterial Silverfresh Technology Prevents Odours for up to 10 Days Made in the UK
- Price
- £16.71
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 1y ago

Felight | Non-Clumping Cat Litter with Antibacterial Silverfresh Technology | Prevents Odours for up to 10 Days | Made in the UK (10L Bag)
- Price
- £6.80
- Rating
- 4.3/5
- Reviews
- 2,265
- Age
- 7y ago

Catsan Hygiene Plus Cat Litter White 20L
- Price
- £9.93
- Rating
- 4.6/5
- Reviews
- 33,782
- Age
- 10y ago
Trending
90-day click momentum
Felight Non-Clumping Cat Litter (30L Bundle) + Cardboard Playbox - Antibacterial Silverfresh Technology Prevents Odours for up to 10 Days Made in the UK
- Price
- £16.71
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 1y ago

Felight | Non-Clumping Cat Litter with Antibacterial Silverfresh Technology | Prevents Odours for up to 10 Days | Made in the UK (10L Bag)
- Price
- £6.80
- Rating
- 4.3/5
- Reviews
- 2,265
- Age
- 7y ago

Felight Non-Clumping Cat Litter (20L Bag) - Antibacterial Silverfresh Technology Prevents Odours for up to 10 Days Made in the UK
- Price
- £8.30
- Rating
- 4.1/5
- Reviews
- 2,271
- Age
- 8y ago

Felight Antibacterial Cat Litter Freshener Powder Floral Peony Scent - Effective Odour Control Longer Lasting Freshness Made in the UK (300ml)
- Price
- £1.23
- Rating
- 4.3/5
- Reviews
- 9,216
- Age
- 11y ago

Catsan Hygiene Non-Clumping Cat Litter 100 Percent Natural Absorbent 10 Litre White
- Price
- £5.61
- Rating
- 4.7/5
- Reviews
- 3,639
- Age
- 10y ago
Newest
by launch date
Felight Natural Wheat Pellets Cat Litter (20L Bag) - Non-Clumping 100% Biodegradable Antibacterial Silverfresh Technology Prevents Odours for up to 10 Days Made in the UK
- Price
- £10.80
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago

Felight Non-Clumping Cat Litter (30L Bundle) + Cardboard Playbox - Antibacterial Silverfresh Technology Prevents Odours for up to 10 Days Made in the UK
- Price
- £16.71
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 1y ago

Felight | Non-Clumping Cat Litter with Antibacterial Silverfresh Technology | Prevents Odours for up to 10 Days | Made in the UK (10L Bag)
- Price
- £6.80
- Rating
- 4.3/5
- Reviews
- 2,265
- Age
- 7y ago

Felight Cat Litter 20L
- Price
- £13.52
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 7y ago

Felight Non-Clumping Cat Litter (20L Bag) - Antibacterial Silverfresh Technology Prevents Odours for up to 10 Days Made in the UK
- Price
- £8.30
- Rating
- 4.1/5
- Reviews
- 2,271
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
117
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Felight78%
- Bob Martin10%
- Catsan9%
- Febreze3%
Demand
Felight Cat Litter 20l search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.2× · 6 of 12 months tracked
Search terms
Top Felight Cat Litter 20l search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- felight cat litter 20l19K/yr
- felight cat litter16K/yr
- felight11K/yr
- cat litter felight4K/yr
Reviews and returns
What reviews say buyers love and hate about Felight Cat Litter 20l
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the room started to smell badly
Smells very strong
Awful smell
Disappointing quality - not recommended
Not the best
Poor quality
it is cheaper tho
could be cheaper
Not worth the price
contents spilling out everywhere
Bought from you a number of times and when it arrives the bag is always broken and leaking
all spilled out
Cleaning is difficult and messy
took me hours to clean up
hard to clean
Love
Smell removal
doesnt smell too bad
Gorgeous Smell
Excellent value for money
Excellent price
Fair price
Excellent product
This litter is top quality
Quality litter
I buy this all the time catsan is very good and clean
is easy to clean up
Easy to clean
Perfect for my two cats
My Cat approves
cats love it
Return
0.1% Return rate 0% Fixable by listing
contents spilling out everywhere
Bought from you a number of times and when it arrives the bag is always broken and leaking
all spilled out
Contacted the company who told me it was a fault with the product
the room started to smell badly
Smells very strong
Awful smell
after about a week it was clear it doesn't do its job
does not work at all
Ineffective
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Felight Cat Litter 20l questions
Answered from the same tracked data.









